Updated Carrot’s prices checked on carrot.com on
The best Carrot alternatives for real estate investors in 2026 are Apex Vivus (the website, CRM, AI and deal tools in one plan, $97 a month for any team), REI BlackBook (best for a built-in phone system), Done Deal Website (lowest starting price), REsimpli (a CRM-first platform for a bigger budget) and Pebble (for land investors). Below, each one is scored on five things, with the reason for every score, its price for 1, 3 and 10 people, and what to watch for, as of 14 November 2026.
A few words first, in case any of this is new. A real estate investor buys houses directly from their owners. Each owner who asks about selling is a lead. Carrot is the best-known company that builds websites for investors, so the website brings in leads. A CRM, short for customer relationship manager, is where every lead, call, text and follow-up is kept. A Carrot alternative is another way to get the website and the CRM, and sometimes the tools that come after the lead too.
The honest part, first. Apex Vivus wrote this ranking, and Apex Vivus is on it, so we are not neutral. To keep it checkable, every score has its reason in words, the weights are printed, every price links to the company's own page with the date we read it, and Carrot is scored the same way, as a yardstick. If you weigh things differently, everything you need to rescore it is on this page.
Each Carrot alternative is best for something different, so each card says what that is, what it costs to start and its score out of 100. Carrot is scored the same way at the end, as the yardstick.
The Carrot alternatives split apart most on what a team pays: for 10 people, Carrot's website and CRM are $468 a month, REI BlackBook is $297 and Apex Vivus is $97. Prices are per month for the website and the CRM together; "not published" means the company's pages don't say.
| Product | 1 person | 3 people | 10 people | The website | The CRM | AI | After the lead | Try it |
|---|---|---|---|---|---|---|---|---|
| Apex Vivus | $97 | $97 | $97 | Included, designed around you | Included, any number of people | Humphrey, 80 credits a month on Core and 160 on Power-Up | Repair estimates, offers, your fee, e-signatures and cash buyers (Power-Up) | The move from Carrot is free |
| REI BlackBook | $97 | $197 | $297 | 1 website on Basic, 3 on Growth, 10 on Professional | Included, 1, 3 or 10 people | Not listed on its pricing page | A property pipeline | 14-day free trial |
| Done Deal Website | $99 + use | Not stated | Not stated | Unlimited websites, each with a blog | Included: contacts, pipelines, email, texts and calls | AI billed on use | None listed | 7-day free trial |
| REsimpli | $249 | Not published | Not published | One seller website and one buyer website | Included | AI calling and AI texts, billed per use | None listed on the pages we read | 14-day free trial |
| Pebble | $288 | $288 | $488 | Add-on, $59 a month (land websites) | Included, 3 people on Growth | AI intake agent, $0.99 a deal | Direct mail and deal priority | 7-day free trial |
| Carrot | $119 | $188 | $468 | Included, from Carrot's templates | Free for 1 person, then $69 to $349 | AI Suite, $99 a month more | 5 to 50 e-signatures a month on paid CRM plans | 30-day money-back guarantee |
Swipe the table sideways to see every column.
Apex Vivus scored 96 out of 100, and Carrot itself scored 61, more than every other alternative here. That is the most useful thing this ranking found: most alternatives fix one of Carrot's weaknesses and add one of their own.
Each Carrot alternative below has its price, where it wins, what to watch for, who should pick it, and its five scores with the reason for each. Every fact links to the page it was read from.
An all-in-one platform for real estate investors and wholesalers: a seller website designed around you, a CRM, Humphrey the AI assistant, and the tools from the repair estimate to the cash buyer.
Core: website and CRM for any number of people, $97 a month or $960 a year. Power-Up, with the deal tools: $147 a month or $1,464 a year.
Pick it if you want one place for the website, every lead and every deal, at one price for your whole team.
Read on 14 November 2026: Apex Vivus pricing.
A CRM with investor websites and a phone system: local numbers, calling, texting and ringless voicemail on one account.
Basic $97 a month (1 person), Growth $197 (3 people), Professional $297 (10 people). Two months free when paid yearly. No contract.
Pick it if your team lives on the phone and you want the numbers, the calls and the CRM in one account.
Read on 14 November 2026: REI BlackBook pricing, REI BlackBook free trial.
Investor websites with a CRM included, from a company that says it has built investor websites since 2005.
One plan, $99 a month plus usage: email $0.0007 each, calls $0.0154 a minute, texts $0.0091 a segment. 7-day free trial, no contract.
Pick it if you want several simple websites and a CRM for the lowest monthly price, and you will do the SEO yourself.
Read on 14 November 2026: Done Deal Website: how it works and pricing.
A CRM for real estate investors with calling, texting and AI calling, and a seller website and a buyer website.
Solo, 1 person, $249 a month billed yearly, read from REsimpli's pricing on 4 November 2026 by PulseSignal. REsimpli replaced its Basic, Pro and Enterprise plans with Solo on 16 September 2026; team prices are not published. 14-day free trial.
Pick it if the CRM matters more to you than the website, and you have the budget for it.
Read on 14 November 2026: REsimpli pricing, as read by PulseSignal, REsimpli plan changes, PulseSignal, REsimpli's older pricing page.
A CRM and direct mail platform built for land investors, with land websites as add-ons.
Growth $229 a month billed yearly (3 people), Team $429 billed yearly. The website is an add-on, LandLeads or LandList, $59 a month billed yearly or $69 monthly. 7-day free trial, no contract.
Pick it if you buy land, not houses, and direct mail is how you find sellers.
Read on 14 November 2026: Pebble pricing.
We looked at six more Carrot alternatives and left them out of the ranking: two because their current prices could not be confirmed on their own sites, one because it builds websites itself, one because it isn't a builder at all, one because Carrot owns it, and one because we do.
A long-standing investor website builder, from $49 a month by its SourceForge listing, with a simple CRM. We left it out of the ranking because we could not read its current prices on its own site, and the listing is unclaimed with screens from 2020.
SourceForge listingA CRM with a website and deal calculators (comps, repair estimates), from $44 a month by its Capterra listing. Left out because most of its reviews date from 2020 and we could not confirm its current plans.
Capterra listingBuild your own: full control of the website, but no CRM, no lead follow-up and no deal tools, and the SEO is yours to do. Good if you are technical and want only a website.
Often listed as a Carrot alternative, but it is an agency, not a website builder: retainers from $6,499 a month, or projects from $9,999.
its pricing pageNot an alternative any more: Carrot bought InvestorFuse in 2022, it is now CarrotCRM, and Carrot no longer sells new InvestorFuse plans.
Carrot's InvestorFuse pageJerryll Noorden, who built Apex Vivus and wrote this page, also founded GrumpyHare, which other lists rank. We left it out, because we cannot rank two of our own companies against each other fairly. Its sites are where many of the designs in Apex Vivus started.
Choose the Carrot alternative that fixes the thing you are leaving Carrot for. Find the line that sounds most like you.
Investors who moved to Apex Vivus say the website started bringing sellers within weeks. These are their own words, as they wrote them.
Šemso Gagulić, one month after his website moved to Apex Vivus. Shown with his permission.
I got my first Lead on my Vivus website! She filled out the info box.
it's a multimillion Dollar house on the lake, looks like a low repair costs by the pics. ARV of 15 million.
I will be contacting her today to get some info, and schedule a walk through, for some solid numbers, including actual repair costs.
We scored each Carrot alternative on five things, from 1 to 5, wrote down the reason for every score, and weighted them as below. A product scoring 5 on everything gets 100.
| What we scored | What it measures | Weight |
|---|---|---|
| Cost for a team of three | What three people pay a month for the website and the CRM together, on the cheapest plan that has both. | 25 |
| The website and SEO | How much of the seller website you control, how it is built to rank on Google, and how it is built to turn visitors into sellers who call. | 25 |
| CRM and follow-up | Where every lead, call, text and email is kept, and whether follow-up runs without you. | 20 |
| Tools after the lead | What helps between the lead and the paycheck: repair estimates, the offer, the contract and the cash buyer. | 20 |
| AI included | AI that does work for you, and whether it is in the price or billed on top. | 10 |
Each company's own pricing page, read on 14 November 2026. REsimpli's current pricing could not be read from here, so its price comes from PulseSignal's dated reading of REsimpli's page, and the page says so. Every source is listed at the end.
The cheapest plan that includes both the website and the CRM, for that many people, per month. Usage charges, add-ons and messaging rates are left out unless the website itself is an add-on (Pebble).
We did not buy a plan from every company, so for the others we can only report what their pages say, not how well each feature works. Where a page doesn't say something, the table says "not stated" or "not listed".
Carrot is scored the same way so you can see what each alternative actually improves on. It is not ranked, because this page is about the alternatives to it.
Apex Vivus is on this list, and we wrote it. Jerryll Noorden, who wrote this page and built Apex Vivus, started his investing business on Carrot and recommended it in public for years, and he also founded GrumpyHare, which is why GrumpyHare is not ranked. That is why every score on this page has its reason next to it: so you can disagree with any of them.
The best Carrot alternative in 2026, by our scoring, is Apex Vivus: the website, a CRM for any number of people and Humphrey, an AI assistant, for $97 a month, with tools for every step after the lead on the $147 plan. We built Apex Vivus, so the reasons for every score are on this page for you to check. If a phone system matters most, REI BlackBook is the pick; for the lowest price, Done Deal Website; for land, Pebble.
The sites most like Carrot are the website builders made for real estate investors: Apex Vivus, Done Deal Website, REI BlackBook, REsimpli (which is CRM-first), Pebble (for land), LeadPropeller and REI/kit. General builders such as WordPress, Wix and Squarespace can make the website, but they have no CRM or lead follow-up built for investors.
Carrot's competitors are the companies that sell websites and CRMs to real estate investors: Apex Vivus, REI BlackBook, Done Deal Website, REsimpli, Pebble, LeadPropeller and REI/kit, plus agencies that build investor websites by hand. InvestorFuse used to be one, until Carrot bought it in 2022; it is now CarrotCRM.
The cheapest Carrot alternatives we found are Apex Vivus Core at $97 a month for any number of people, REI BlackBook Basic at $97 for one person, and Done Deal Website at $99 a month plus what you use. LeadPropeller lists $49 and REI/kit $44 on review sites, but we could not confirm those prices on their own pages.
Yes, every Carrot alternative ranked here includes a CRM: Apex Vivus, REI BlackBook, Done Deal Website, REsimpli and Pebble. Carrot includes a free CRM for one person, and its CRM plans for teams cost $69 to $349 a month on top of the website.
The best Carrot alternative for a team, by price, is Apex Vivus, because its $97 plan has no seat limit. REI BlackBook covers 3 people for $197 and 10 for $297. Carrot's website and CRM cost $188 a month for 3 people and $468 for 10. REsimpli does not publish team prices.
Yes, you can move a Carrot website: your pages, blog posts and pictures can be copied, your leads export from Carrot as a CSV file, and your domain is yours to point anywhere. Moving to Apex Vivus is free, and the site keeps its web addresses so it keeps its Google rankings.
This ranking is written by Apex Vivus, so we are not neutral, and we put that first. To make it checkable, every score has its reason in words, the weights are printed, every price links to the company's own page with the date we read it, and Carrot is scored the same way as a yardstick. If you weigh things differently, the scores are there to reweigh.
This comparison was written by Jerryll Noorden, who built Apex Vivus. He bought houses in Connecticut from 2016, started on Carrot, and is known for SEO for real estate investors. He also founded GrumpyHare, which is why GrumpyHare is not ranked here.
If you are on Carrot, the move to Apex Vivus is free. Your pages, blog posts and pictures come with you at the same web addresses, so they keep their Google rankings, and your leads come with you from a Carrot download. Your new site is built and checked before anything changes.
Comparing Carrot alternatives? Let me walk you through all five out loud: what each one costs for your team, what it does well, what to watch for, and how we scored them. About eight minutes. Ask me anything along the way.
Turn your sound on