Stop wasting three hours quoting jobs homeowners can't afford.
By the time a lead reaches your phone, they've already designed the project, picked their finishes, and indicated they're comfortable with your numbers.
No more 45-minute drives to discover a $12k budget for a $40k job. You verify the scope. You don't sell.
Homeowner journey — start to pre-sold lead
45-minute drive (back and forth). 2-hour estimate. 6-hour bid prep. Homeowner had a $12k budget for a $40k job.
You knew at minute six.
If your website does any of these,
it's a brochure — not a closer.
Most contractor websites were built by lead-gen agencies whose job ended the second a name hit your inbox. They got paid. You got busy. Nothing closed.
"Request a free quote" is the main CTA
You've just promised a free estimate to anyone who fills out a form. Tire-kickers, price-shoppers, and the guy collecting three bids for his insurance — all equally qualified. Three Saturdays a month, gone.
The form asks for name, email, and "message"
No project type. No budget range. No photos. No timeline. You'll spend a week of phone tag sorting real homeowners from people who already hired their cousin two months ago.
No price anywhere on the site
Homeowners want a number before they call. When they can't find one, they assume "out of my range" and bounce to the next site — or worse, to Angi, where you'll bid against four other contractors who also can't list a price.
Nothing happens between form fill and callback
The hottest moment of intent is the second they hit "submit." Your site does nothing with it — no scope, no render, no numbers. The intent decays for hours while you're on a roof. By the time you call, three other contractors already did.
Your website doesn't lose jobs.
It just doesn't help win them.
It captures, it forwards, and it waits. APEX turns it into the room where the homeowner makes their actual decision — before they ever talk to you.
Five jobs your website should do before you ever call back.
This isn't a redesign. It's a different mechanism. The visitor walks through it — and walks out qualified, designed, priced, and pre-sold.
This is what your contractor website looks like on Apex.
Apex is a contractor website platform built specifically for remodelers. Your site lives on it — design, hosting, the Design Studio, the works — all in one place. That's what makes the homeowner experience seamless: the design happens on your site, the lead lands in your unified CRM inbox, and nothing breaks in between.
Your dream remodel,
quoted before you call.
Designed for kitchens, baths, and whole-home renovations. See your finished space and your firm pricing — before we ever set foot in your home.
Tell us about it.
For multi-room projects and full remodels, send a quick brief and we'll book a consult within 48 hours.
Design My Space
One click drops them into your Design Studio. They design the room, see firm pricing, and arrive pre-sold — no login, no friction. This is the path most homeowners take.
Tell us about it
Whole-house builds, multi-room jobs, or homeowners who'd rather talk first route to a quick brief instead — so you never lose the big ones either.
One contractor website. Two entry points. Homeowners book the contractor who gives them this experience — and most of your competitors can't.
Your website should help close jobs.
Not just get leads.
Most contractor websites stop at the form. APEX doesn't. Underneath every page you've seen so far are two screens doing the actual work of moving a stranger from "browsing" to "ready to sign." One is what your homeowner sees while they're sitting on their couch at 9pm. The other is what you see the next morning. Click into either — the entire workflow is built around the handoff between them.
The Studio is what they see.
EstiMate is what does the work.
One product. Two faces of the same brain. The Studio is the homeowner-facing experience that turns a curious visitor into a sold buyer. EstiMate is the contractor-facing engine that turns their design into a real, priced, ready-to-send quote — automatically.
Design Studio
The user-facing side of EstiMate. A homeowner builds their own scope of work — and falls in love with it.
- Designed to make them fall in love with their space before they ever talk to you
- They pick styles, finishes, materials, layouts, and scope tiers — interactively
- Every choice updates the price live against your real catalog
- They submit a complete project file when they're ready
They no longer fight your prices.
They fight their own budget.
EstiMate
Your AI-powered rehab calculator — and the brain that translates every Studio project into a finished quote.
- Standalone: walk a property, snap photos, get an itemized scope of work in seconds
- Connected to Studio: every homeowner choice assembles a real line item in real time
- Pulls from your catalog, your SKUs, your tier prices, your margins — never regional averages
- Auto-adds consumables, permits, and dumpster loads from the scope itself
The quote is done
before you open the email.
Included free in the Apex Pro subscription.
Both the Studio and EstiMate come bundled with Apex Pro at no additional cost. One subscription, the whole pipeline — site, intake, scope, quote, send.
This is the studio your homeowners use.
The same embedded Design Studio that lives on your Apex site. Open it, design a kitchen, watch the price move — exactly what a homeowner does at 9pm on their couch.
Try the studio
This is where the live, embedded studio loads. Click below to open it in a full window.
Open the studio
"Usually I'd do 2-3 rounds of revisions before even getting a yes. This one was basically decided before I walked in. Homeowner had already picked finishes, knew what range they were in. I just had to confirm the scope and sign."
— Mark D., remodeling contractor, Sarasota FL
Better jobs.
Less time wasted.
- Cold leads with no project context
- "Can you give me a ballpark for my kitchen?"
- Three rounds of revisions before a "no"
- Free estimates that vanish
- Full scope and finishes already chosen
- Pricing reviewed and agreed on before the walk-through
- Tire-kickers filtered before they reach you
- Walk-throughs that turn into signed contracts
Let's be honest about what you're actually buying.
Contractors do not want software.
You want:
appointments
tire-kickers
estimates
close rates
margins
showing up for
That's what APEX actually gives you.
The website is the wedge.
APEX is the growth stack.
Once the website is closing more jobs, the rest of the work — project management, the source-deals-from-investors feed, smarter routing on every form — is in the same account. No new login. No migration. Nothing else to buy.
Once the job is signed, project management lives here. Draw schedule, permit tracking, material lists, and DocuSign — in the same account you already use.
A real estate investor in your zip puts a $35k rehab into Apex. EstiMate scopes it. The bid request lands in your inbox with photos, square footage, finish tier, and a draw schedule already attached. You quote against a known scope, not against four other guys on Angi.
Every form on your site filters and routes intelligently. Kitchen inquiries to the kitchen pipeline. Bath inquiries to the bath pipeline. Tire-kickers to a follow-up sequence instead of your phone.
Run one EstiMate on a project you're already quoting.
Upload photos of any kitchen, bath, or remodel on your desk right now. See the itemized scope and three firm tiers in under sixty seconds. If it doesn't feel like cheating, walk away.
Free in Apex Pro. No card to test. No "schedule a call" gate.