
One lead in.
One closed deal out.
Every lead, one pipeline.
Every house, three exits.
Every number you give a seller
has the working behind it.
The scope arrives built.
You put your prices on it.
Every deal you close makes the system smarter and more autonomous.
Apex connects the website, lead, property, repairs, comps, offer, buyers, assignment fee and follow-up on one rail. You move the deal. The system handles the machinery underneath it.
No setup. No tech skills. No switching everything overnight.
Deals reach you from everywhere. They stop being seven different things the moment they land.
A wholesaler on the network, your own site, a paid ad, a video, a referral, a letter you mailed in March — all the same record, carrying the same address, comps, repairs and assumptions forward. By the time you have a number you can see the house as a flip, a rental and an assignment at once.
No setup. No tech skills. No switching everything overnight.
Sellers do not argue with a number they can see the working for.
The comps, your own adjustment factors, what the improvements would actually cost and what the seller nets — one set of numbers carried through the CMA, the listing presentation, the net sheet and the offer. Nothing is retyped between them, and none of it is a figure you have to defend later.
No setup. No tech skills. No switching everything overnight.
Homeowners design their own remodel. Investors send you work already itemized.
Either way the job reaches you as a finished list — every room, every line, every quantity — and the only thing missing is your numbers. Your catalog, your tiers, your margins. You are checking a quote, not building one.
No setup. No tech skills. No switching everything overnight.
The deal keeps moving.
The information moves with it.
From the first seller lead to the buyer and the fee, Apex carries the same property, the same numbers and the same context forward. You do not rebuild the deal at every step. Each part of Apex starts with what the last part already learned.
Apex builds the scope.
You price the job.
A homeowner on your own site and an investor on the network hand you the same thing: an itemized list of the work, room by room. Apex carries that list forward into the quote, the contract and the job sheet. You never retype a scope to get to the next step.
Analyze the property once.
Compare wholesale, flip and rental side by side.
The address, the comps, the repairs and your own assumptions are the same numbers whichever way you take the house out. Apex holds them once and runs all three exits off that one set, so choosing between a flip, a rental and an assignment is a decision rather than three spreadsheets.
Apex calculates the property numbers once and carries them into every offer, report and document.
The comps you chose and the adjustments you make to them are the same comps and the same adjustments behind the listing presentation, the net sheet and the offer. You price the house once, and everything you hand anybody afterwards agrees with itself.
It knows who the seller is. The conversation on the left is the one your site already had with them. The address, the situation, the name — none of it was re-typed to get here.
What it is worth, from three directions. The county records, Zillow, and the sales that actually closed. It shows you all three, and what is still owed on the place, so you can see whether the seller can even afford to sell.
The sales it built that on. The houses nearby that actually sold, with the dates and the price per square foot. Not an estimate off a website. The ones that closed.
The most you can pay. $180,000 on this house, and 100 buyers who would take it at that. That is the number you drive out with, and it moved every time anything above it moved.
Hi. I got your letter about the Bellaire house.
Thanks for calling back! Is the property still vacant?
Yes, since my mother passed. We just want it handled.
Understood. Could I walk it Thursday and get you a cash number?
Thursday works. Afternoon is better.
Perfect. 2pm. Roof and HVAC are what I’ll look at closest.
| Address | Sold | Price | Sqft | PPSF | Dist |
|---|---|---|---|---|---|
| 4712 Cedar Ln | Mar 2026 | $255,000 | 1,425 | $179 | 0.3 mi |
| 5106 Bellaire Blvd | Feb 2026 | $271,500 | 1,444 | $188 | 0.5 mi |
| 4433 Maple St | Feb 2026 | $243,000 | 1,421 | $171 | 0.7 mi |
| 5219 Pine Grove Dr | Jan 2026 | $289,900 | 1,479 | $196 | 0.9 mi |
| 4008 Rosewood Ave | Jan 2026 | $236,750 | 1,409 | $168 | 1.1 mi |
| 4915 Ashford Dr | Dec 2025 | $262,000 | 1,448 | $181 | 1.2 mi |
Nothing was carried over by hand. The after-repair value arrived from Deal Room. The repair cost arrived from EstiMate when you photographed the rooms. The asking price came across with the lead. They talk to each other, so the screen opens with the deal already in it.
Blue is the number. Red is how firm it is. The dropdown says where the number came from, and that sets how much wiggle room it has. An ARV you quickly guessed at might have $20,000 or $30,000 of wiggle room, while a $300,000 ARV from an appraiser might only have a few thousand. Same number, very different firmness. You do not have to decipher a spaceship cockpit. Simply tell OfferAid your current situation and what you want to accomplish and it does the rest.
One press, five offers. It works backward from what cash buyers in that zip actually pay, minus the repairs just scoped, and returns a number that still leaves you paid. The same house comes back five ways: sell it fast and you take no fee, but 189 buyers would take it; push for profit and you make $87,000 more, and 28 would.
What lands in your account. Pick one and it shows the whole thing: what you offer the seller, what you keep, what the buyer makes, how many buyers fit, and the price the contract goes out at.
| Mode | Offer | Fee | ROI | DAP | Buyers |
|---|---|---|---|---|---|
| Fast sale | $140,000 | $0 | 69.6% | 76% | 189 |
| Custom | $140,000 | $25,000 | 48.6% | 72% | 169 |
| Match | $140,000 | $25,000 | 48.6% | 72% | 169 |
| Balanced | $160,500 | $45,500 | 23.5% | 44% | 104 |
| Profit | $140,000 | $87,000 | 13.7% | 28% | 28 |

Every buyer, plotted. Each dot is a cash buyer and where their money stops. The dashed line is your price. Everything to the right of it can afford this house today.
Named, with their ceiling. A hundred and sixty-nine of them, sorted by fit. What each one can pay, and the headroom between that and your contract price — a median of $48,280 over.
And the deal goes to them. Not a blast to a list you bought. Send the contract, push it to the repository, and it goes to the buyers whose criteria this house actually fits.
| Fit | Buyer | Max offer | Headroom | BBM | SM | Dist |
|---|---|---|---|---|---|---|
| 64 | $221,855 | $56,855 | 70% | 79% | 1.6 mi | |
| 64 | $221,502 | $56,502 | 73% | 73% | 8.9 mi | |
| 64 | $237,083 | $72,083 | 76% | 69% | 4.2 mi | |
| 63 | $220,135 | $55,135 | 73% | 71% | 8.8 mi | |
| 63 | $200,169 | $35,169 | 75% | 73% | 5.1 mi | |
| 61 | $234,863 | $69,863 | 70% | 66% | 2.3 mi |
How much the deal can take. It scores the deal out of a hundred and puts your fee against the acceptance ceiling — the most this buyer pool would still have taken. Yours is $25,000. The ceiling is $32,460.
The money you are leaving. The buyer is all in at $195,000, which is 65% of the after-repair value. At the ceiling they are all in at $202,460 — 67.5% — still inside the rule most of them buy on.
In plain words. Sound: the buyer still makes 48.6% against a 15% floor. Under ceiling: you are $7,460 below what they would have paid. Room: the deal absorbs it without breaking.

Hartford
Lutsen
East Village
Greensboro
Lorain
Lorain
Lorain
Jennings
Jennings
Hartford
Lutsen
East Village
Greensboro
Lorain
Lorain
Lorain
Jennings
Jennings



Elena Ruiz adjusted the quote in the design studio. Review each request — accepting applies it to the quote.

$435,250− $8,250
$439,000− $12,000
A seller lands on your site.
The page asks what’s going on with the house and whether they’ll send a few pictures for an instant offer. Then it rewrites itself around their answer — a foreclosure, probate heir and tired landlord never see the same page.
The CRM sends the address and pain point to Deal Room, the pictures to EstiMate, and starts follow-up around their specific situation until the walkthrough is booked.
Or the leads are just there every morning.
Deal Radar works the other direction. Every night it reads county and public records across the markets you pick — pre-foreclosure, tax delinquency, vacancy, absentee owners, probate, expired listings — and it reads the same records against every lead already sitting in your CRM.
By 6:30 it has scored what it found, ranked it and looked up the owner’s number. The four worth calling are waiting for you with the reason attached, and from there they travel the same rail as any other lead.
So you show up with your phone.
Point, snap, done. Or you don’t show up at all — if they sent the pictures through the site, EstiMate already has them. Either way the scope comes back itemised, every repair priced, $30,000.
Deal Room sends the ARV back the other way, so the phone works out the most you can pay and you can put an offer in front of the seller before you reach the truck.
Deal Room pulls together the property, comps, repairs and numbers you need to make the offer.
Send the scope the other way instead. Deal Room already holds the address from the CRM and the sales that actually closed nearby — ARV, $300,000 — so every number is on one screen and you can move them until the deal says what you want.
Nothing up to this point has needed you.
OfferAid calculates the offer from what buyers will actually pay.
OfferAid takes the ARV, the repairs and what cash buyers have actually paid for houses like this one, and works backward to the seller offer that still leaves you a deal.
It prices what a buyer will pay. That is the only number that matters — not what the seller will accept.
Buyer Match shows you which buyers are most likely to buy the deal.
Buyer Match reads the property and the offer against what every cash buyer on your list has actually bought, and returns the ones this house fits. 169 of them, sorted by fit, each with the most they can pay.
Not a blast to a list you bought.
MaxFee shows you how high you can push your assignment fee before buyers disappear.
You signed the contract away for $25,000 — a nice round number, picked for convenience. MaxFee reads the buyers who actually fit and finds where they start walking away. They would still have taken it at $32,460.
That is $7,460 you had no way of knowing about.
The deal closes. Apex does not reset — what it learned goes into the next lead, the next offer and the next buyer match.
One click puts the deal in front of 5,000+ verified buyers.
Push it to the repository and it lands in front of 5,000+ verified buyers already looking for this kind of deal, with the numbers, the scope and the photographs attached.
They open it, they make an offer, you sign.
Every closed deal teaches Apex what to do better on the next one.
Attribution ties the money to the search, the ad or the letter that actually produced it, so the next campaign is aimed at what has already paid. PageForge builds pages targeting more searches like the one that worked.
The next seller lands on a better site than this one did.
A homeowner lands on your site.
The form asks what the project is rather than asking for a name and a number, and then it asks for pictures — because a kitchen, a roof or storm damage is guessed at from a description and known from a photograph.
What reaches you is a lead with the room, the scope and the photographs already on it. The first conversation starts from the job instead of from a form.
Homeowners design their remodel on your website before they call you.
They put up a photograph of the room they have now and take the remodel apart themselves — cabinets, counters, tile, hardware — with Humphrey walking them through it and your catalog pricing every choice as they make it.
Whole-house builds, and anyone who would rather talk first, take the short brief instead. The big jobs are not lost to a tool built for one room.
REConnect sends you investor jobs with the scope already built.
An investor running a rehab in Apex posts the work to REConnect with the EstiMate file attached — every room, every line, the quantities, and how soon they need it started.
It lands in your account as a bid with the costs stripped out. The scope is not yours to re-measure. Only the prices are yours to fill in.
EstiMate builds and prices the scope using your materials, labor rates and margins.
Quantities come off the photographs — a cabinet run at 18.2 linear feet, tile at 68 square feet — without a tape measure. Your SKUs, your tier prices, your margins. Never a regional average.
The dumpster is sized from how much demolition is in the scope. The permit is flagged and priced by zip code. Tape, caulk, screws and drop cloths come in as their own lines, because those are what actually eat a job. And when the work never came through the studio at all, the same scope comes off your phone on site.
Every proposal gives the homeowner Good, Better and Best options.
Each tier is built out of actual finishes — laminate, granite and quartz swapping a single countertop line — so every total is a real one rather than a percentage off the one above it.
It goes out from your own address. You see when they opened it and which tier they took.
If they’re over budget, they can change materials instead of asking you to cut your price.
The quote carries a button that puts them back in the studio with your prices still attached. They drop the smart-home line, take granite instead of quartz, and watch the total move.
What reaches you is a list of proposed changes to accept or reject one at a time. Your margin never entered the conversation.
Apex automatically follows up on quotes until the homeowner answers.
Everything you send sits on one board — sent, viewed, negotiating, decided — and anything opened days ago and never answered is flagged with a reason to call.
The follow-up goes out under your name, from your address, on a schedule you set once.
Apex shows you which leads, jobs and marketing actually make you money.
Close rate and money won, split by where the job came from: your own site, a studio session, a bid you took on REConnect. Signed work, not leads.
Then the ads and the pages get aimed at whichever one is paying, so next quarter does not start from scratch.
Apex calculates what the property works as a wholesale, flip or rental.
The same house has to be priced as a flip, as a rental and as an assignment before you know what it is worth to you — and all three run off the repairs and the comps you already have.
Profit or cash flow, the return, how long the money is tied up, and whether the price you are considering is already past the most you can pay. One of them wins, and when the scope moves they all move with it.
OfferAid calculates what you can pay and still hit your target return.
OfferAid takes the ARV, the repairs and what houses like this one have actually sold for, and works backward to the seller offer that still leaves you a deal.
It prices against the exit you picked, so the offer already carries the margin that exit needs. Not what the seller will accept.
Apex turns the deal into a lender-ready package with the numbers and supporting property data.
The deal card, the lender package and the partner pitch come off the same underwriting you just did — LTV, DSCR, ARV and the projected refinance, with your entity, your track record and your terms already on them.
Labor is split out from materials as its own line, because capital partners ask for that separation and being asked costs you a week.
The actual purchase, rehab and profit make the next property analysis smarter.
Attribution ties the money to the search, the ad or the letter that actually produced it, so the next campaign is aimed at what has already paid. PageForge builds pages targeting more searches like the one that worked. The next seller lands on a better site than this one did.
A homeowner asks what the house is worth.
The form answers the question they actually arrived with — what it is worth, and what it would take to sell it — and asks about the house rather than for a name and a number. What they say goes to the CRM with the address already attached.
The same capture runs at an open house, on a phone, at the door.
Apex finds the comps and shows exactly how it calculated the property’s value.
The comps, then your adjustment factors — per square foot, per bedroom, the lot premium — applied to every one of them. The low, the target and the high come off that arithmetic rather than an average, with a market summary underneath saying what days-on-market and absorption are actually doing.
Those are the same comps behind the listing presentation and the net sheet. You price the house once.
It also shows what the property could be worth after the right repairs and improvements.
Walk it with your phone. The improvements come back priced from photographs at real cost ranges, so “list it as it stands, or do these five things first” stops being an opinion and becomes two numbers next to each other.
The photographs stay attached to the line items, which is what makes a repair request survive the other agent pushing back on it.
The seller sees what they would actually walk away with after every cost.
Not the list price. What is left after the payoff, both sides of the commission, the tax proration, the title insurance and the transfer tax.
A seller who has seen that number before signing has one less reason to be surprised at the closing table, and one more reason to have believed the price you gave them.
For buyers, Apex analyzes the property and builds the offer and repair addendum from the same numbers.
The offer carries the same comps and the same repair costs, so what your buyer puts in has support underneath it rather than a feeling about the market.
When the inspection turns something up, the addendum is a priced line item with the photograph attached to it. That is a much shorter argument.
Attribution shows which listings, campaigns and lead sources actually turned into commissions.
Won listings tie back to the open house, the ad, the page or the referral that actually produced the appointment — not the ones that produced the most enquiries.
Your adjustment factors and templates are remembered too, so the next analysis does not start from a blank sheet. The bottleneck was never the market.
If all of it is connected,
what becomes possible?
Every platform calling itself an operating system will tell you its information is connected. That part is table stakes. Connecting it is only the beginning — what matters is what the system does with it once it is.
A traditional operating system connects the two, so you know where the lead came from.
Apex connects the closed deal back to the marketing, so it knows which campaign produced profit rather than a lead — and that result changes what runs next.
A traditional operating system connects them, so you can find buyers and contact them.
Apex learns from what those buyers actually bought. That changes who Buyer Match puts in front of you on the next deal.
A traditional operating system keeps them on one record, so nothing is lost between them.
Apex combines the property, the repairs, the comps and real buyer behaviour. That changes the offer. The offer changes the buyer pool. The buyer pool changes MaxFee.
Connected is where other operating systems stop. It is where Apex starts.
If all of it is connected,
what becomes possible?
Every platform calling itself an operating system will tell you its information is connected. That part is table stakes. Connecting it is only the beginning — what matters is what the system does with it once it is.
A traditional operating system stores your prices so a quote can pull them in.
Apex prices a scope the homeowner assembled themselves, line by line, against your catalog as they were assembling it. The number on their screen was already yours. You are verifying a quote instead of writing one.
A traditional operating system sends the client a quote and records whether they opened it.
Apex hands the quote back to them with your prices still inside it. They swap finishes until it fits, and what returns is a change list you approve. Your rate never enters the argument.
A traditional operating system files the finished job and moves on to the next one.
Apex ties the signed contract back to what produced it — your own site, a studio session, a bid on REConnect — so effort moves to whichever one is paying. The work you chase changes shape.
Connected is where other operating systems stop. It is where Apex starts.
If all of it is connected,
what becomes possible?
Every platform calling itself an operating system will tell you its information is connected. That part is table stakes. Connecting it is only the beginning — what matters is what the system does with it once it is.
A traditional operating system keeps the repair estimate on the deal record so the underwriting can read it.
Apex runs the repairs, the comps and your assumptions through all three exits at once. Change the scope and it does not just change a total — it can change which exit wins.
A traditional operating system stores your holding costs and margins so you can reuse them.
Those same standards carry into the lender packet — LTV, DSCR, ARV, the projected refinance. The numbers a lender reads are the ones you underwrote with, not a second set built to impress them.
A traditional operating system records which source a lead came from.
Apex ties the bought deal back to the source, so spend moves toward whatever produced purchases rather than whatever produced the most leads. Those are rarely the same channel.
Connected is where other operating systems stop. It is where Apex starts.
If all of it is connected,
what becomes possible?
Every platform calling itself an operating system will tell you its information is connected. That part is table stakes. Connecting it is only the beginning — what matters is what the system does with it once it is.
A traditional operating system keeps the comps on the record so a report can pull them in.
Apex runs your own adjustment factors — per square foot, per bedroom, the lot premium — against every comp, so the recommended price is your method rather than an average of other people’s sales.
A traditional operating system can attach a repair estimate to the property.
Apex prices the improvements from photographs at real cost ranges and feeds them back into the recommendation, so “list it as-is or fix these first” becomes two numbers instead of an opinion.
A traditional operating system files the closed listing and moves on.
Apex remembers the adjustment factors and the templates that won it, and ties the win back to whatever produced the appointment. The next analysis does not start from a blank sheet.
Connected is where other operating systems stop. It is where Apex starts.
It does things that sound completely made up.
Three of them, each one start to finish, on its own.
It determines the highest assignment fee you can charge — before a single buyer walks.
Reads every active cash buyer in your market — and exactly what each one has been paying, deal after deal.
Models the breaking point for this deal — this buyer pool, this week — not a generic market average.
Hands you the fee where the two stop trading against each other — so the number you ask for is a decision rather than a round number.
It sees your entire business — then turns what it's watching into social media posts that close deals.
Watches everything — your calls and texts, the seller pain points and objections that keep coming up, your Google Analytics, heatmap and ad-conversion data, your deals, even repair costs and profit per deal.
Spots the exact fears and goals your sellers keep raising — behind on payments, probate, tired landlord, needing to sell fast — and the relief you offer for each.
Writes native posts in your voice that speak straight to those pains and the benefit you deliver — built from what's actually moving in your pipeline, never a generic content calendar.
Auto-publishes where it's allowed — Facebook, Instagram, Reddit — at the exact moment your audience is scrolling, and hands you ready-to-post content for TikTok, YouTube and LinkedIn.
Then follows every post to a closed deal and the exact dollar it produced — tells you which pain point, which post, which audience closed it, and sharpens every week: more of what closes, less of what doesn't.
It watches paid ads become deals — traces the exact keyword that made each one happen, then builds you a page to own it free, forever.
Monitors every paid PPC ad all the way to a closed deal — not just to a click.
Pinpoints the exact keyword that actually produced the deal.
Checks whether you already rank for that keyword organically.
If you don't, it writes the whole page for you — copy, images, visuals, schema, fully SEO-optimized — without you touching a thing.
Then publishes it. Now you own the one keyword already proven to print money — organically, free, and forever.
It determines the highest assignment fee you can charge — before a single buyer walks.
Reads every active cash buyer in your market — and exactly what each one has been paying, deal after deal.
Models the breaking point for this deal — this buyer pool, this week — not a generic market average.
Hands you the fee where the two stop trading against each other — so the number you ask for is a decision rather than a round number.
It sees your entire business — then turns what it's watching into social media posts that close deals.
Watches everything — your calls and texts, the seller pain points and objections that keep coming up, your Google Analytics, heatmap and ad-conversion data, your deals, even repair costs and profit per deal.
Spots the exact fears and goals your sellers keep raising — behind on payments, probate, tired landlord, needing to sell fast — and the relief you offer for each.
Writes native posts in your voice that speak straight to those pains and the benefit you deliver — built from what's actually moving in your pipeline, never a generic content calendar.
Auto-publishes where it's allowed — Facebook, Instagram, Reddit — at the exact moment your audience is scrolling, and hands you ready-to-post content for TikTok, YouTube and LinkedIn.
Then follows every post to a closed deal and the exact dollar it produced — tells you which pain point, which post, which audience closed it, and sharpens every week: more of what closes, less of what doesn't.
It watches paid ads become deals — traces the exact keyword that made each one happen, then builds you a page to own it free, forever.
Monitors every paid PPC ad all the way to a closed deal — not just to a click.
Pinpoints the exact keyword that actually produced the deal.
Checks whether you already rank for that keyword organically.
If you don't, it writes the whole page for you — copy, images, visuals, schema, fully SEO-optimized — without you touching a thing.
Then publishes it. Now you own the one keyword already proven to print money — organically, free, and forever.
It tells you the exact list price that sells fastest — and flags the listing that's about to sit.
Runs the Pricing Simulator on every listing — buyer-concession modeling and expected days-on-market, not a guess off the last comp.
Scans the whole market — MLS, pocket, and flipper pipeline — to price against what's actually moving.
Hands you the price that sells fastest — and Risk Radar warns you about overpricing and appraisal pressure before you ever list.
It turns every closing into the marketing that wins your next listing.
Watches everything — your closings, your farm area, the listings moving around you, the seller notes and motivation signals in your CRM.
Writes your social and farm content around what's actually selling — auto-posts it where platforms allow (Facebook, Instagram, Reddit) and hands you the rest ready to publish.
Then tracks every post all the way to a signed listing agreement — and tells you which one won it.
It spots the owner who's about to list — before they've called a single agent.
Reads motivation signals, market scans, and property intel across your area — all day, every day.
Surfaces the owners showing every sign of selling soon, with the seller notes already attached.
Hands you the lead before your competition even knows the house exists.
It puts a tool on your site that closes the client before you ever pick up the phone.
Your Design Studio widget lives on your site — clients walk in looking for a quote.
They configure their own project — finishes, scope, the works — and sell themselves on it as they go.
You get a qualified, pre-sold lead with the full scope already built — before you've said a word.
It writes your entire bid — materials, labor, local costs — in the time it takes to read this.
EstiMate Contractor Edition pulls real local material and labor costs for the exact job.
Bid Wizard assembles the complete bid — line by line, priced, and ready to send.
A full, accurate bid in minutes, not days — so you're the first one back to the client, every time.
It books your next job before your current one is even finished.
Auto Contractor Matching connects you to the investors in your market who need work right now.
Apex Construct runs the project end to end — schedule, milestones, payments — so nothing slips.
A full pipeline of jobs lined up and managed — without ever bidding cold again.
And those are just a few. Most of what it does, it does without you ever asking — it just does it. None of which should be possible.
So… how?
Meet Humphrey.
One intelligence behind every engine you just saw — watching each one, learning from every closing, and coordinating all of it so your business runs as a single living system instead of a stack of disconnected tools.
Don't take our word for it.
Hear it from the people running on it.
Real operators, real deals — in their own words.


The people who ran it
by hand.
Before any of this was software it was a course, and these are the investors who worked it themselves — building the sites, writing the pages, waiting out the rankings. Everything they did by hand is what Apex Vivus now does for you. Every post below was published by the person named, on their own account.


I highly recommend if you have not teamed up with a couple other people to work on your stuff and do Google Meets throughout the week to critique and ask questions, you need to do so! Marcel, Vishal, and I teamed up a couple weeks back and it was like pouring gasoline on a fire for us three getting our pages done and looking good.
Also, 3 in a group seems to be the perfect number so that each Google Meet we can go over each person’s page in about an hour total and have our list of improvements to make and what to get done before the next meet.
If you’re looking for a couple partners, post in the comments and then start making groups. Don’t be shy! You already paid thousands of dollars for this course. Make sure you get the most out of it!
Oh yeah, one more thing. If you haven’t grouped up with 2-3 other people in this group to do the modules together and keep each other accountable, you’re missing out on a huge part of how to be really successful with this program. Seriously, DO IT!


I guess I’m now considered an OG student of Jerryll Noorden’s. I signed up for his program about 1.5 years ago and did the full SEO program. I literally spent 90% of my savings to pay for it. I was reselling items on eBay that I bought at garage sales and thrift stores in order to pay my bills while I worked full time on the SEO program. I know… sounds crazy. Luckily I have an awesome, supportive wife and she was working as a nurse at the time to provide some kind of stable income.
I made my money back that I invested in the program all within the first year plus some. Not necessarily as money in the bank but definitely through equity because I kept some properties as rentals. I definitely made some mistakes. Not only was I learning how to generate leads but I was also learning how to take down deals off market and negotiate with sellers. (I had never bought an off market deal before this program)
In 2021 I did ok. I acquired a few more rentals, had a few small wholesales, and JV’ed a few more for 14 total deals last year.
Now that my website is much more solidified in its rankings, 2022 has started off with a bang. In the first two months of the year, I have 10 deals already closed or under contract. I just closed on my biggest wholesale deal ever just 2 weeks ago. A lady contacted me through my website and said she had an inherited house that needed a ton of work and she wanted $35k for it. (The picture below is of the house) I wholesaled it for $76k almost immediately and made a $41k profit!!
Here’s the cool part. She told me that she really wanted to sell to me because of stuff I wrote about on my website. See, my wife and I decided when we started the business that we were going to donate 5% of all our wholesale and flip profits to support organizations helping people struggling with homelessness. (There’s some backstory on that on our “About Us” page on our website if you’re curious to know more) www.newhorizonhomebuyers.com
I am also about to close on a flip in a week that the guy literally started tearing up in his kitchen as he told me how he wanted to sell his house to us because of how we supported those causes.
I didn’t realize when I made my website how much talking about those sort of things would impact my business. I didn’t make the decision to tell that part of our story to try to “convince” people to sell me their house. It’s something my wife and I are truly passionate about and we wanted to share it. And I think that genuine kindness and care for other people shows through even in business. It has helped my business grow and make money. And now we can give more of it away!
The business we are all in can be intense and cut throat at times, but we don’t have to conform to that norm. It is possible to be kind, generous, and profitable!
I’m not necessarily sure what my main point here is, but that’s just our story so far. 😊 Take from it what you will. Hope that encourages some of y’all. See you on the flip side!

I started the SEO program 2 years ago. At the time, I had a few rentals but had never bought a house off market and didn’t even know what a purchase contract looked like. I worked the program and got my first lead about 4 months in. I found a local mentor to teach me how to take down the leads I had coming in and kept working the SEO program. I hated most of the web design stuff and felt like quitting on multiple occasions. But I put my head down and pushed through. More leads started coming in. I focused mostly on BRRRR’s and wholesales. I had to learn how to manage rehabs and contractors. It’s been overwhelming to say the least. Last year I did 14 deals. This year I’m already at 15 deals closed or under contract. Last week I closed on my first ever flip. This is the check I got at closing. Net profit is around $165,000….that’s more money than I’ve ever made in a year, much less in one deal. In 3 days I will close on another $45,000 profit flip and I have two more flips being rehabbed that should net around $225,000 combined. My family’s life is changed. We are being generous with our profits and giving more than we ever have to organizations doing great work with people experiencing homelessness and human trafficking victims. I’m taking more time off to spend with my wife and kids and we joined a boat club. Lol that may seem silly but that was a goal my wife and I set 3 years ago for our real estate pursuits. We just wanted to make enough money to join a boat club. And we are having a blast!
When this flip profit got over 6 figures, I felt weird about sharing my success. I don’t want to be the rich a-hole gloating about my success. I’m literally tearing up about how grateful I am as I write this. So this post is not to brag but to say thank you to Jerryll and the other students I grouped up with who have helped me along the way. I also hope it encourages others grinding through the modules. It really does work but you have to stick with it. If it was easy, everybody would be doing SEO. Most importantly you need to know your “Why”. That’s what will help you push through the dark days and the struggles. I guess I can officially call myself a house flipper now… 😂

And **cough cough** Michael Mayo is one of the most positive supportive human beings that I have ever had the pleasure of working with. Give that man a raise! But this screenshot of my inbox is no lie.
Jerryll’s system converts motivated leads. It’s a lot of work, but a little over a year later, we are consistently getting leads and I couldn’t be more proud of the work I put in and how grateful I am I took a chance on a guy with a beanie on that didn’t live in Cali. 😉
Proof is in the pudding ladies and gents. Do the program, take it seriously, don’t expect handouts, and do it in the order you are supposed to. The biggest mistake I have seen is trying to compare yourself when writing your content block and taking from other websites. ORIGINALITY will be your success. Be yourself and try not to be the victim of comparison.

I wanted to share a screenshot of my SEO webform leads for the month of July so far… 38 in total and it is only the 20th of July! And they are all real leads. NO SPAM. We have seen an uptick in webforms in the past 2-3 months, and I would not even be close to this number if I hadn’t taken the time to do Jerryll Noordens credibility and SEO program CORRECTLY.
The best advice that I have to offer for this sunny Wednesday morning is to not go into your modules “half-assed”. (sorry to be so blunt.) BUT, the results you get are a direct reflection of what you put into them. I started his program back in March of 2020 and it was the best investment my company and I have ever made! Thank you Supreme Overlord! Cheers to kicking some serious ass for the rest of 2022!!

Have faith in Jerryll Noorden’s system, put in the work, follow his guidance, and you will surely see results!


And I got a check!
Win-win-win!
No adspend at all on this deal! Just Jerryll Noorden’s techniques



The capabilities you are
already paying for separately.
Plain English, no architecture lesson. This is the place to check whether the jobs you actually need are covered.
- AI Website Buildera seller site, built for you
- PageForge™SEO location pages at scale
- Landing pagesconversion-built, per campaign
- SmartFormscapture routed by situation
- Dynamic contentthe page rewrites per source
- A/B testingnative, block-level split testing
- Heatmapsnative, and they show you why
- Content Engineposts written to close deals
- Social media writing, publishing and trackingFacebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit
- Paid adsGoogle PPC, Facebook, Instagram, Reddit
- Offline sourcesdirect mail, signs and cold calls, tracked
- Open House lead magnetcapture at the door
- AI-Powered CRMthe acquisitions assembly line
- Lead Triagemotivation detected on arrival
- AI Lead Scoringranked by close probability
- Messagingtwo-way unified inbox
- Automationsfollow-up that fires on triggers
- Schedulersellers book themselves
- Conversation historyevery word, on the deal
- Task routingwork lands on the right person
- Property Intelowner and property records
- EstiMate™rehab priced from photographs
- Multi-Strategy Simulatorflip, rental or wholesale
- OfferAidthe offer, built backward from buyers
- MaxFee™the ceiling on your assignment fee
- Deal Roomthe whole deal on one screen
- Buyer Matchthe buyers this house actually fits
- DispoAidone-click disposition
- Deal Repositorylisted where investors are looking
- REILink Networkoff-market deal flow
- Contractsgenerated, sent and signed
- True Attributionad spend traced to closed deals
- AdSync™what closed is fed back to the ads
- Humphrey IAintelligence across all of it
Depending on what you do, the same account also carries Listing Intake and the AI Vision Listing Enhancer for agents, the Agent Deal Room, and Design Studio, Bid Wizard, Apex Construct and REConnect™ for contractors.
- AI Website Buildera contractor site, built for you
- Design Studiohomeowners design and price their own remodel
- REConnect™ Job Marketinvestor jobs that arrive already scoped
- PageForge™SEO location pages at scale
- Landing pagesconversion-built, per campaign
- SmartFormscapture routed by the kind of job
- Dynamic contentthe page rewrites per source
- A/B testingnative, block-level split testing
- Heatmapsnative, and they show you why
- Content Engineposts written to book work
- Social media writing, publishing and trackingFacebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit
- Paid adsGoogle PPC, Facebook, Instagram, Reddit
- AI-Powered CRMevery enquiry on one record
- Lead Pipelinestudio sessions waiting on a number
- AI Lead Scoringranked by close probability
- Messagingtwo-way unified inbox
- Smart Follow-upnudges sent from your own address
- Schedulerclients book the walkthrough themselves
- Conversation historyevery word, on the job
- Task routingwork lands on the right person
- EstiMate™the scope priced from photographs
- AI Vision measurementlinear feet and square feet off a photo
- Your catalogyour SKUs, your prices, your margins
- Finish tierslipstick, standard and luxury, priced per item
- Consumablestape, caulk, screws and drop cloths, added on their own
- Permitsflagged by the scope, priced by zip code
- Dumpster loadssized from how much demolition there is
- Photo attachmentsthe picture that justifies the line item
- ProposalsGood, Better and Best, each a real total
- Client Hubthey adjust the scope, you approve the change
- Change Ordersscope, cost or schedule moving mid-job
- Cash Offersfor the work you buy rather than bid
- Contractsgenerated, sent and signed
- Invoicesbilled against the scope you priced
- Job Sheetthe crew’s copy of the work order
- Pipeline boardsent, viewed, negotiating, decided
- Funnel & Analyticsclose rate, value won and what went quiet
- True Attributionad spend traced to signed work
- AdSync™what closed is fed back to the ads
- Humphrey IAintelligence across all of it
- REILink Networkoff-market deal flow from wholesalers
- AI Website Buildera seller site, built for you
- PageForge™SEO location pages at scale
- Landing pagesconversion-built, per campaign
- SmartFormscapture routed by situation
- Dynamic contentthe page rewrites per source
- A/B testingnative, block-level split testing
- Heatmapsnative, and they show you why
- Content Engineposts written to close deals
- Social media writing, publishing and trackingFacebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit
- Paid adsGoogle PPC, Facebook, Instagram, Reddit
- Offline sourcesdirect mail, signs and cold calls, tracked
- AI-Powered CRMevery source on one record
- Lead Triagemotivation detected on arrival
- AI Lead Scoringranked by close probability
- Messagingtwo-way unified inbox
- Automationsfollow-up that fires on triggers
- Schedulersellers book the walkthrough themselves
- Conversation historyevery word, on the deal
- Task routingwork lands on the right person
- Property Intelowner and property records
- Deal Roomthe whole deal on one screen
- Comp mathARV off the sales that actually closed
- EstiMate™rehab priced from photographs
- AI Vision measurementquantities off a photo, not a tape
- Photo attachmentsthe picture that justifies the line item
- Holding cost calcmortgage, taxes, insurance and utilities
- Rehab assumptionsyour standard framework, any market
- Deal Analyzerflip, BRRRR and wholesale, side by side
- Live MAO calcthe ceiling moves as the scope builds
- Finish tier scenariosthe same deal at three finish levels
- Lender packet mathLTV, DSCR, ARV and the projected refi
- Deal carda one-page projection, ready to send
- Lender packageentity, portfolio, JV terms and projection
- JV / partner pitchyour story alongside the deal math
- Offer presentationthe arithmetic behind the number
- Proof of fundsattached to every offer by default
- Contractsgenerated, sent and signed
- True Attributionspend traced to bought deals
- AdSync™what closed is fed back to the ads
- Humphrey IAintelligence across all of it
- AI Website Builderan agent site, built for you
- Open House lead magnetcapture at the door
- PageForge™SEO location pages at scale
- Landing pagesconversion-built, per campaign
- SmartFormscapture routed by situation
- Dynamic contentthe page rewrites per source
- A/B testingnative, block-level split testing
- Heatmapsnative, and they show you why
- Content Engineposts written to win listings
- Social media writing, publishing and trackingFacebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit
- Paid adsGoogle PPC, Facebook, Instagram, Reddit
- Offline sourcesdirect mail, signs and cold calls, tracked
- AI-Powered CRMevery enquiry on one record
- Lead Triagemotivation detected on arrival
- AI Lead Scoringranked by close probability
- Messagingtwo-way unified inbox
- Automationsfollow-up that fires on triggers
- Schedulersellers book the appointment themselves
- Conversation historyevery word, on the listing
- Task routingwork lands on the right person
- CMAcomps, your adjustments, low / target / high
- CMA adjustment mathper sqft, per bed, lot premium
- Sale-potential analysisa real range, not a guess
- BPO formatyour license and methodology included
- EstiMate™improvements priced from photographs
- AI Vision measurementquantities off a photo, not a tape
- Improvement cost rangesapplied to your recommendations
- Photo attachmentsthe picture that justifies the line item
- Listing Presentationcover, comps, improvements and close
- Seller Net Sheetwhat they actually walk away with
- Buyer Offerthe same comps, from the other side
- Repair addenduma priced line with the photo attached
- Client portalshared by link, with comments
- Activity trailopened, viewed, responded, signed
- Contractsgenerated, sent and signed
- Funnel & Analyticswin rate and what went quiet
- True Attributionspend traced to won listings
- AdSync™what closed is fed back to the ads
- Humphrey IAintelligence across all of it
Your next deal should not
start from zero.
Everything Apex learns from this deal goes to work on the next one.
Join 5,000+ wholesalers, investors, agents, and contractors already on the network.
Stop quoting jobs
nobody was going to buy.
By the time the job reaches you, the scope is built and the number is agreed. All that is left is your price on it.
Join 5,000+ wholesalers, investors, agents, and contractors already on the network.
Stop underwriting the same house
three separate times.
Every source lands in one place, and one set of numbers runs all three exits.
Join 5,000+ wholesalers, investors, agents, and contractors already on the network.
Stop defending numbers you
cannot show the working for.
One set of comps, adjustments and costs runs the CMA, the presentation, the net sheet and the offer.
Join 5,000+ wholesalers, investors, agents, and contractors already on the network.