Carrot review 2026: what 49 public reviews say.
Updated Carrot’s prices checked on carrot.com on
Carrot is a company that builds websites and a CRM for real estate investors and agents, for $119 a month. We read 49 public reviews of Carrot from 47 people on three platforms, Trustpilot, Google and BiggerPockets: 65% were positive. The most common praise is Carrot's support and training; the most common complaints are leads that never came or dried up, price, and the CRM.
A few words first, in case any of this is new. A real estate investor buys houses directly from the owners, often houses that need work. The owners find the investor online, so the investor needs a website that shows up on Google and asks the owner for their details. Each owner who fills in that form is a lead. A CRM is the software where the investor keeps every lead, every call and every follow-up. Carrot sells both. This page counts what Carrot's own customers say about them in public, theme by theme, with each quote linked to where it was posted. If you are comparing Carrot with other options, our Carrot alternative guide puts the two side by side, feature by feature.
This review is written by Apex Vivus, which builds websites for investors too, so we compete with Carrot. Most reviews written by a competitor quietly leave out what the other side does well. This one shows where Carrot wins and where Apex Vivus wins, explains how every review was counted, and names our own conflict below. We don't decide for you. You decide.
What is Carrot, and what does it cost?
Carrot is a website and CRM company for real estate investors and agents, based in Roseburg, Oregon, and its website plan costs $119 a month. This card is the short version of everything below: what Carrot sells, what it costs as of 14 November 2026, who its reviewers say it suits, what goes wrong most often, and how each review site rates it.
- What it is
- Websites built for real estate investors and agents, with tools to get them found on Google, plus CarrotCRM for keeping track of leads. Carrot also sells training and a done-for-you setup service.
- What it costs
- $119 a month for the website, or $99 a month paid yearly ($1,188 a year). A free CRM for one person is included; a team CRM is $69, $179 or $349 a month more. AI Suite $99 a month, Premium Support $69 a month, agency plan $299 a month. No setup fee, and a 30-day money-back guarantee.
- Best for, by its reviewers' accounts
- Someone who will put in their own time on content and Google, who values training and a helpful support team, and who works alone or with one or two people.
- Biggest problems people report
- Leads that never came or stopped coming, the price and recent price rises, the CRM, and the fact that results depend on work the customer has to do. Newer reviews are more negative than older ones.
- How review sites rate it
- Trustpilot: 3.1 out of 5 from 12 reviews. Google: 4.8 out of 5 from 33 reviews. Capterra, Software Advice and GetApp: listed, no reviews. Ratings are each site's own, as shown on 14 November 2026; we don't give Carrot a star rating of our own.
Prices from carrot.com/pricing and carrot.com/crm-pricing, checked 14 November 2026. Every price, plan and limit, and what a team of 3, 5 or 10 really pays, is in our Carrot pricing guide.
How many Carrot reviews are there, and how many are positive?
There are 49 public Carrot reviews we could read and check, and 32 of them, 65%, are positive. We searched every place investors leave reviews of software: review sites, Google, forums and video sites. A review counted when someone said, in public, that they had used Carrot themselves, and said how it went. Here is how the 49 split.
Mixed means the reviewer said both good and bad things, like great support but no leads. Neutral means they used Carrot but had no result to report yet. Most of the reviews come from BiggerPockets, a large online forum where real estate investors ask each other questions. People there often answer "which website should I use?" with their own experience, and those answers are some of the most detailed Carrot reviews anywhere.
| Where | What the site itself shows | Read | Positive | Negative | Mixed or neutral |
|---|---|---|---|---|---|
| BiggerPockets forums | No rating. 433 posts in 42 threads read, 39 first-hand users found, 34 included | 34 | 21 | 7 | 6 |
| Trustpilot | TrustScore 3.1 out of 5 from 12 reviews (2 not about Carrot) | 10 | 6 | 4 | 0 |
| 4.8 out of 5 from 33 reviews; only 5 short excerpts can be read | 5 | 5 | 0 | 0 | |
| All three | Reviews from 2014 to 2026 | 49 | 32 | 11 | 6 |
Where there were no reviews to count. Capterra, Software Advice and GetApp, the business-software review sites, each list Carrot with zero reviews. On G2 we found no listing for Carrot the website company; the "Carrot" there is a different company with the same name. Two reviews on another review site were left out, one an advert and one naming nothing about Carrot. Reddit, Facebook and the Better Business Bureau could not be read by our tools, so they are not in the count. The way we counted, and everything we left out, is under How did we count further down.
What do Carrot reviews praise and complain about?
Carrot reviews praise support and training most, and complain most about leads, price and the CRM. To find that, we tagged each review with every topic it talks about, and whether it said something good or bad about it. One review can mention several topics, so the mentions add up to more than 49. The percentage is how many of the 49 reviews mention the topic at all.
| Topic | Reviews that mention it | Good | Bad |
|---|---|---|---|
| SupportHow Carrot's team answers and helps | 2245% of reviews | 17 | 4 |
| Training and contentCourses, videos and the blog posts Carrot writes for you | 1327% of reviews | 13 | 0 |
| LeadsWhether sellers actually called or filled in the form | 1327% of reviews | 6 | 6 |
| Google rankingsWhether the site showed up on Google | 1224% of reviews | 10 | 2 |
| Ease of useHow easy the site is to set up and change | 1122% of reviews | 8 | 3 |
| DesignHow the site looks | 918% of reviews | 6 | 3 |
| Your own workResults took the reviewer's own time | 714% of reviews | 0 | 7 |
| PriceWhat it costs, and price rises | 612% of reviews | 2 | 4 |
| CRMCarrot's CRM and lead tracking | 48% of reviews | 0 | 4 |
| Missing featuresSomething the reviewer needed and could not get | 36% of reviews | 0 | 3 |
| Billing and refundsCharges and refunds | 24% of reviews | 0 | 2 |
Support also has one review that says both, so its good and bad add up to 21 of 22. Leads has one the same way. "Your own work" is not always a complaint: five of the seven reviews that say it are positive overall, and they say it as advice.
Three things stand out. Support is Carrot's strength: it is the topic people bring up most, and 17 of the 22 who mention it are happy. Training never drew a complaint: 13 reviews praise Carrot's courses, videos or the blog posts it writes for customers' sites. And the CRM never drew praise: all four reviews that talk about Carrot's CRM or lead tracking are negative. Leads, the thing a website is for, split exactly in half.
What do Carrot customers say, in their own words?
Carrot customers say very different things depending on whether the leads came. These are their words exactly as they posted them, spelling included, topic by topic. Each one links to where it was posted, so you can read the whole review and judge it for yourself.
Support
The most praised part of Carrot, for over ten years. The newest complaint is from July 2026, and Carrot answered it in public.
“their customer support is ridiculously good!”
Eric M.BiggerPockets, January 2015
“They have amazing training and support.”
Matt EllisBiggerPockets, August 2015
“Customer support is an absolute JOKE”
PatrickTrustpilot, July 2026
Leads
Split down the middle. The happy ones have often used Carrot for years and paid for ads too.
“Over the years I have acquired hundreds of real estate deals off Carrot leads.”
Jeff FilaliTrustpilot, February 2026
“I have generated over 1000 leads.”
Nettles MasonBiggerPockets, August 2015
“It did ok the first couple of months but since then there have been no leads at all.”
Rauph SouleimanovBiggerPockets, January 2025
“Neither have produced an off market seller lead yet.”
Rich Hupper, about his two Carrot sitesBiggerPockets, May 2020
Your own work
The advice happy customers give most: it works if you do the work. Content means articles on your site; backlinks are other sites linking to yours, which Google counts as votes.
“Carrot works if you put the time into content and backlinks.”
Tyler FordBiggerPockets, November 2017
“If you use it be prepared to invest many hours to "optimize" the sites.”
Larry F.BiggerPockets, November 2015
“there are so many customers that use the exact same blog posts that it nullifies the effectiveness”
Owen DashnerBiggerPockets, January 2023
Google rankings
Mostly praised. Ranking is what lets a homeowner find you without you paying for every visit.
“I went from paying for every last lead I ever worked, to understanding how to target high ranking keywords”
Mark St. PeterTrustpilot, July 2025
“They say they optimize SEO for agents but I still had to pay for google ads in order to get any lead flow.”
Sean McDonnell, an agentBiggerPockets, January 2021
Price
Older reviews call Carrot affordable. Recent ones complain about the price and about features moved to higher plans.
“Carrot has made having a website affordable and super easy.”
Bayardo NavarroTrustpilot, January 2023
“Your platform is too restrictive and costs too much to operate for a overhyped wordpress clone.”
Andrzej Walter LipskiTrustpilot, February 2026
“I definitely regret it as it was a waste of time and money.”
Brad BruceTrustpilot, July 2025
The CRM
No public review we found praises it. The two 2025 quotes are the same person, posting on two sites.
“A few months ago Carrot came up with their native CRM. It's AWFUL.”
Kevin PritchettBiggerPockets, June 2025
“it is WOEFULLY inadequate as a platform to parse and tag leads”
Kevin PTrustpilot, June 2025
Ease of use and design
Most find it easy, and many like how professional the sites look.
“Their platform is very easy and intuitive to use”
Jesus IbarraTrustpilot, January 2023
“it's made my website look so professional”
Liz PinedaBiggerPockets, July 2014
“I think it could be alot more user friendly”
Melissa GittensBiggerPockets, July 2018
Refunds
Carrot offers a 30-day money-back guarantee. Two reviewers describe a fight over a refund anyway.
“I had to duke it out to get a refund and ultimately cancelled.”
Dan K.BiggerPockets, February 2017
Quotes are exact, with the reviewers' own spelling. Trustpilot quotes were checked word for word on the live page on 14 November 2026. Google's excerpts are counted in the numbers above but not quoted here, because Google shows them only as short excerpts we could not check against a public page. Some forum threads linked here have another company's name in their address; we link them because that is where the review is.
Are Carrot reviews getting better or worse?
Carrot reviews are getting more negative. Of the 44 reviews that carry a date, none from 2014 to 2016 was negative; from 2023 to 2026, six of fourteen were. The chart shows each period's reviews, good, mixed and bad, with the share that were negative on the right.
- 2014–20160 of 8 negative, 0%
- 2017–20192 of 12 negative, 17%
- 2020–20223 of 10 negative, 30%
- 2023–20266 of 14 negative, 43%
Read this as a sign, not a measurement. With 8 to 14 reviews in each period, two reviews either way move the share by 14 to 25 points. People also tend to write on a forum when something has gone wrong, and Carrot's older reviews come mostly from long forum threads where happy customers answered each other. Still, the complaints that grew are specific: leads that stopped, the price after Carrot changed its plans, and the CRM Carrot launched more recently.
What has not changed is the praise. Support and training are praised in every period, from 2014 to 2026. The newest five-star reviews say the same things the oldest ones did: helpful people, good training, and, for those who put in the work, leads from Google.
How do Carrot's own reviews compare with everyone else's?
Carrot's own reviews page is more positive than what people post elsewhere, which is true of almost every company. Carrot's page says that thousands of real estate professionals and local business owners use Carrot, and it shows customers it chose, with their own stories. Those stories may well be true. But a company picks its own quotes, so here is how the picture on Carrot's page lines up with what people post on sites Carrot does not control.
| Topic | On carrot.com/reviews | On Trustpilot, Google and BiggerPockets |
|---|---|---|
| How many | "Thousands" of users, and a set of chosen stories and videos | 49 reviews we could read; 12 on Trustpilot, 33 on Google, none on the business-software review sites |
| Leads and deals | Customers who closed many deals from their Carrot site | 6 happy with their leads, 6 not, 1 both ways |
| The CRM | Several customers who call it simple and say it saves them time | 4 mentions, all negative; none positive |
| Support | Praised | Praised too: 17 of 22 mentions positive |
| Price | A 30-day money-back guarantee | 2 call it affordable, 4 call it too expensive, mostly recent |
From carrot.com/reviews, read 14 November 2026. One forum review we counted, Tyler Ford's from 2017, also appears on Carrot's reviews page as one of its chosen stories, which is a good sign that the people on Carrot's page are real customers.
The gap that matters is the CRM. Carrot's page shows several happy CRM customers; outside it, we found nobody saying anything good about it, and the most detailed complaint, from June 2025, calls it awful. Carrot's current CRM is newer than most of the reviews, so there simply are not many reviews of it yet. If the CRM matters to you, try it in the 30-day window before you rely on it, and read our Carrot pricing guide for what each CRM plan includes and leaves out.
Where does Carrot win, and where does Apex Vivus win?
Carrot wins on support, training and its long record; Apex Vivus wins on price for a team, the CRM, and everything that happens after the lead. That is our reading of the reviews and of the two products. Both lists are below, and you can weigh them yourself.
- Support that 17 of 22 reviewers praise, over more than ten years
- Training and content that no reviewer complained about
- A long record: reviews back to 2014, and long-time customers who say they have done many deals from it
- Years of focus on getting investor sites found on Google
- A free CRM for one person, no setup fee, and a 30-day money-back guarantee
- One price for any team size: $97 a month, with unlimited users
- A full CRM in every plan, with automatic replies that answer a new seller within seconds
- A site designed around you, so it does not look like every other investor's
- A tool for every step after the lead, right up to your paycheck
- It learns from every deal you close and tells your ads which seller paid off
On Carrot, 2020
On Apex Vivus, todayWhy the steps after the lead matter: a website brings you a lead, a homeowner asking about selling. But you are paid when the deal closes, after you price the repairs, make an offer, sign a contract and, often, sell that contract to a cash buyer, an investor who buys without a bank loan, for a fee. That is where the reviewers who got leads but no paycheck got stuck. In Apex Vivus each of those steps has its own tool, built to be the best at that one job.
What Apex Vivus does not have yet. Apex Vivus is newer than Carrot and has far fewer public reviews, so you cannot yet count its reviews the way this page counts Carrot's. It costs $97 a month for Core (the website and full CRM) or $147 for Power-Up (every tool above), month to month. The Carrot alternative comparison sets the two side by side, feature by feature.
And what do Apex Vivus users say? It has far fewer public reviews than Carrot: on Trustpilot, a public review site, REILink, the company behind Apex Vivus, had six when we checked on November 14, 2026, five good and one bad. Here are the good ones, word for word, each linked; the link at the bottom shows all six:
“This company is giving more value than anyone else out there.”
Anthony B · on Trustpilot
“I am so excited for this new system Jerryll has created. This is a true ALL IN ONE system for everyone in Real Eatate!”
Elizabeth · on Trustpilot
“Jerryll and his team have worked hard at making sure that REI Link does what it says it will”
Michelle Couey Wolfson · on Trustpilot
“Apex Vivus is a powerful all-in-one system, and although we're just getting started, […] everything I've seen so far points to a very promising journey ahead.”
Touazeng Lor · on Trustpilot
Word for word, each linked to the review. Read every review on Trustpilot, good and bad.
How did we count Carrot's reviews?
We counted Carrot's reviews by reading every public review we could reach, keeping only first-hand experiences, and tagging each one by topic. Here is exactly what that meant, so you can check it or repeat it.
A public post by someone who said they had used Carrot themselves, and said how it went. On Trustpilot and Google that is every review about Carrot's software. On BiggerPockets it is a forum post by a first-hand user: we read 433 posts in 42 threads about Carrot, found 39 people who said they used it, and kept 34.
Carrot's own staff. Staff of a rival website company. People who said they earn a commission for recommending Carrot. Web designers and marketers talking about their clients' sites. Posts that sold something else in the same breath. Reviews about something other than Carrot (two on Trustpilot, two on another review site). And every one of the roughly 30 BiggerPockets posts by Jerryll, who wrote this page.
Each review got one overall verdict, positive, negative, mixed or neutral, and a good or bad mark for every topic it mentions. One coder did this, working with AI and checking each quote against the original, with no second coder to compare against. Another reader might code a few borderline reviews differently.
Google shows software only 5 of Carrot's 33 reviews, as excerpts without dates or stars, so 28 are missing. Reddit, Facebook groups and the Better Business Bureau blocked our tools. Two people appear twice: one long-time customer reviewed Carrot in 2017 and again in 2026, and one posted the same review on two sites. Each counts once per site, which is why there are 49 reviews from 47 people.
Apex Vivus competes with Carrot, and we would like you to choose us. Jerryll Noorden, who wrote this page and built Apex Vivus, was a Carrot customer for years and recommended Carrot in public, again and again. In 2020 he told a beginner on BiggerPockets: "Yes go with Carrot." He left Carrot because he wanted a site that looked like nobody else's and tools for every step after the lead, and then built them. That history cuts both ways, which is why his own posts are left out of the count, why every quote links to its source, and why this page lists where Carrot wins.
Carrot review questions, answered.
Is Carrot legit?
Carrot is legit: it is a real company, based in Roseburg, Oregon, that has built websites for real estate investors since at least 2014, the date of the oldest review we read. Of the 49 public reviews we read, 65% were positive. The complaints are about results, price and the CRM, not about Carrot taking money and delivering nothing.
What do Carrot reviews say?
Carrot reviews say, most of all, that its support and training are good: support drew 17 positive mentions and 4 negative ones in the 49 reviews we read, and training drew 13 positive and none negative. The most common complaints were leads that never came or dried up (6 reviews), price (4), the CRM (4) and support (4). Seven reviewers, most of them happy, said results take your own work.
What is Carrot's rating on Trustpilot?
Carrot's rating on Trustpilot is a TrustScore of 3.1 out of 5, from 12 reviews, as of 14 November 2026. Eight are 5-star, two are 2-star and two are 1-star. Two of the 5-star reviews are not about Carrot's software at all: one praises a retirement-savings adviser and one a call-centre agent.
What is Carrot's rating on Google?
Carrot's rating on Google is 4.8 out of 5, from 33 reviews, as of 14 November 2026. Google lets software read only five of those reviews, as short excerpts without dates or stars. All five were positive, and four of the five praised support.
Why does Carrot have no reviews on Capterra or G2?
Carrot has no reviews on Capterra, Software Advice or GetApp: each lists Carrot with zero reviews. On G2 we found no listing for Carrot the website company at all; the "Carrot" there is a different company with the same name. So most of what people say about Carrot in public is on BiggerPockets, an investor forum, and on Trustpilot and Google.
Is Carrot's customer support good?
Carrot's customer support is the thing its reviewers praise most: 17 of the 22 reviews that mention support are positive. Three of the four negative ones are from 2025 and 2026, and two of those are the same person posting on two sites. A 2026 Trustpilot review says "Customer support is an absolute JOKE" and describes support meetings that are hard to get. Carrot answered it publicly.
Will a Carrot website get me leads?
A Carrot website gets some reviewers many leads and others none. Six reviews praise the leads, one from an investor who says he has done hundreds of deals from Carrot leads since 2016. Six say the leads never came or stopped. Several people on both sides say results depend on your own work: writing content, getting other sites to link to you, and often paying for ads.
How long does a Carrot website take to bring leads?
How long a Carrot website takes to bring leads has no single answer in the reviews. One reviewer, a few weeks in, wrote that "it does take time". Another wrote that his site did well for a couple of months and then brought no leads at all. Ranking on Google usually takes months on any platform, which is why many reviewers also paid for ads.
Is CarrotCRM any good, according to reviews?
CarrotCRM, according to the public reviews we read, has not won people over yet: all four reviews that mention Carrot's CRM or lead tracking are negative, and none is positive. Carrot's current CRM is newer than most of these reviews, so there are few reviews of it. Carrot's own reviews page shows several happy CRM customers.
How much does Carrot cost?
Carrot costs $119 a month for its website plan, or $99 a month paid yearly ($1,188 a year), as of 14 November 2026. A free CRM for one person is included. A CRM for a team is $69, $179 or $349 a month more, the AI Suite add-on is $99 a month, and Premium Support is $69 a month. There is no setup fee.
Can I get a refund from Carrot?
You can get a refund from Carrot within 30 days: Carrot offers a 30-day money-back guarantee, with terms and conditions. Two reviewers describe a fight over a refund: one in 2017 who wrote that he "had to duke it out to get a refund", and one in 2025 who says his refund for a setup package was refused.
Are Carrot reviews getting worse?
Carrot reviews have been getting more negative. Among the reviews we could date, none of 8 from 2014 to 2016 was negative, 2 of 12 from 2017 to 2019 were, 3 of 10 from 2020 to 2022, and 6 of 14 from 2023 to 2026. These are small numbers, so treat it as a sign, not a measurement.
Who wrote this Carrot review?
This Carrot review was written by Jerryll Noorden for Apex Vivus, which competes with Carrot. Jerryll was a Carrot customer and recommended Carrot in public for years. To keep that from tilting the count, we left out all of his own posts, showed our method and exclusions, and linked every quote to where it was posted.
Is Apex Vivus a good alternative to Carrot?
Apex Vivus is the alternative we built, so we are not neutral. It costs $97 a month with a full CRM for unlimited users, and it covers the steps after the lead: repair estimates, offers, contracts, cash buyers and your fee. Carrot has the longer track record and many more public reviews. The full comparison is on our Carrot alternative page.
What happens to my site if I leave Carrot?
If you leave Carrot, your domain is yours to keep, and your pages, blog posts, pictures and leads can be copied to a new site at the same web addresses, so you keep your Google rankings. The cancel-Carrot guide lists what to save, and in what order, before you cancel.
Where every number comes from.
- Trustpilot, Carrot's page: TrustScore 3.1, 12 reviews. Read 14 November 2026.
- Google Business Profile for Carrot, Roseburg, Oregon: 4.8 from 33 reviews, 5 excerpts readable. Read 14 November 2026.
- BiggerPockets forums: 42 threads about Carrot, 2014 to 2026, 433 posts. Read 14 November 2026.
- carrot.com/pricing: plans, add-ons, money-back guarantee. Read 14 November 2026.
- carrot.com/crm-pricing: CarrotCRM plans and limits. Read 14 November 2026.
- carrot.com/reviews: Carrot's own reviews page. Read 14 November 2026.
- Capterra, Software Advice and GetApp: Carrot listed, no reviews. Read 14 November 2026.
- Jerryll Noorden's 2020 post recommending Carrot, BiggerPockets, 17 September 2020.
- Apex Vivus pricing: Core $97 a month, Power-Up $147 a month. Read 14 November 2026.
Everything else about Carrot, in plain words.
On Carrot and want more after the lead? See how the move works.
If you are on Carrot and want more after the lead, the move to Apex Vivus is free. Your pages, blog posts, pictures and leads come with you, at the same web addresses, and your new site is built and checked before anything changes. See every step, or book a short call and we'll look at your Carrot site with you.
Hi, I'm Humphrey.
Want to know what people really say about Carrot? Let me walk you through all 49 public reviews out loud: what they praise, what they complain about, how it's changed, and where Carrot and Apex Vivus each win. About six minutes, and you can stop me or ask me anything.
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