Updated Carrot’s prices checked on carrot.com on
Carrot costs $119 a month for its website plan, or $99 a month if you pay for a year up front ($1,188 a year). A CRM for a team costs $69, $179 or $349 a month more, depending on how many people use it, and more AI is a $99 a month add-on. So one person pays $119 a month, a team of three pays $188 and a team of ten pays $468.
Carrot is a company that builds websites for real estate investors: people who buy houses directly from the owners. Below is every Carrot price, what each plan includes and leaves out, what it adds up to per year, and the costs that are not in the headline price. Every number is from Carrot's own pricing pages, checked on 14 November 2026.
This guide is written by Apex Vivus, which also builds websites for investors, so we compare the two. Most comparisons only show where they win. This one shows where Carrot wins and where Apex Vivus wins. We don't decide for you. You decide.
Before Carrot's $99 AI Suite. Apex Vivus Core includes unlimited users, so the price is the same for any team.
Each Carrot plan has its own price, because Carrot sells its website and its CRM as separate plans. The website is one price. The CRM, the software where you keep every seller you talk to, every call and every follow-up, is priced by how many people use it. On top of that sit an AI add-on, extra phone numbers and a plan for agencies that build sites for clients. This is the whole list, as Carrot's pages show it.
| Plan or add-on | What it is | Per month | Per year |
|---|---|---|---|
| CarrotWeb Individual | The website, with an AI website builder and SEO tools (SEO is the work that gets your site shown on Google) | $119 | $1,428, or $1,188 paid yearly ($99 a month) |
| CarrotCRM Free | A limited CRM for 1 person, included with the website | $0 | $0 |
| CarrotCRM Essential | CRM for 3 people | + $69 | + $828 |
| CarrotCRM Scale | CRM for 5 people, with automatic replies to new leads | + $179 | + $2,148 |
| CarrotCRM Team | CRM for 10 people | + $349 | + $4,188 |
| AI Suite add-on | More AI each month: page insights, site audits, call insights and more CRM AI | + $99 | + $1,188 |
| Extra tracking numbers | One phone number that shows which calls came from your site is free; each extra one costs | + $3 each | + $36 each |
| CarrotPro | A done-for-you setup service | Not published | Not published |
| CarrotAgency | For agencies that host sites for their clients, resold at $29 a month per site | $299 | $3,588 |
Source: carrot.com/go/plans and carrot.com/crm-pricing, checked 14 November 2026. Carrot shows a yearly price only for the website ($99 a month on carrot.com/pricing; its plans page calls it 15% off), so the other yearly figures are 12 times the monthly price. Prices change, so check them before you decide.
Each CarrotCRM plan gets you more people, more follow-ups and more tools as the price goes up. The website includes CarrotCRM Free, and Carrot says it stays free for as long as you need it. It is a real CRM, but a very limited one. The things a busy investor leans on most, like an automatic reply that answers a new seller within seconds, start on the $179 plan. Here is what each plan includes, with a line under each row saying what it means.
| What you get | Free | Essential | Scale | Team |
|---|---|---|---|---|
| Price per month | $0 | $69 | $179 | $349 |
| People who can use itEach partner, caller or assistant needs a seat. | 1 | 3 | 5 | 10 |
| Follow-up sequencesMessages that go out to a seller on their own, over days or weeks. | 3 | 8 | 15 | Unlimited |
| Property reports a monthWhat a house is worth, judged from what similar houses sold for. | 5 | 50 | 100 | 200 |
| Automatic replies to new leadsA new seller hears back within seconds, even at night. | No | No | Yes | Yes |
| WorkflowsRules that do routine work for you. | No | Listed one way on the plan card, the other in the table* | Yes | Yes |
| Lead groupsLists of sellers, like "probate" or "call back in spring". | None | None | 2 | Unlimited |
| E-signature sends a monthContracts signed online instead of on paper. | None | 5 | 20 | 50 |
| Transaction managementFollowing a deal from signed contract to closing. | No | No | Yes | Yes |
| TextingMessaging rates apply; Carrot does not say how much. | Yes | Yes | Yes | Yes |
| AILead manager, lead scoring and summaries. | Limited monthly trial | Included | Included | Included |
| Support | Help center | Personal, with onboarding | Priority, with onboarding | Priority, with onboarding |
*Carrot's Essential plan card lists automated workflows, but its comparison table marks workflows as not included for Essential. Source: carrot.com/crm-pricing, checked 14 November 2026.
Carrot will cost you $119 a month, or $1,428 a year, on your own, and $468 a month, or $5,616 a year, for a team of ten, before the AI Suite. Most investors start alone and add people: a partner, someone to make calls, an assistant. On Carrot, each step up means a bigger CRM plan. This table adds the website and the CRM plan each team size needs, per month and per year, next to Apex Vivus, where every plan includes as many users as you like.
| Who uses it | Carrot per month | Carrot per year | Apex Vivus Core | Apex Vivus Power-Up |
|---|---|---|---|---|
| Just you, with the limited free CRMWebsite only | $119 | $1,428or $1,188 paid yearly | $97 a month$960 paid yearly | $147 a month$1,464 paid yearly |
| Just you, with automatic replies to new leadsWebsite + Scale | $298 | $3,576 | $97 | $147 |
| A team of 3Website + Essential | $188 | $2,256 | $97 | $147 |
| A team of 5Website + Scale | $298 | $3,576 | $97 | $147 |
| A team of 10Website + Team | $468 | $5,616 | $97 | $147 |
| A team of 10, with the AI SuiteWebsite + Team + AI Suite | $567 | $6,804 | $97 | $147 |
Carrot's per-year figures use the monthly prices, because Carrot does not publish yearly CRM prices. Apex Vivus prices are from apex.reilink.com/pricing; paid yearly, Core is $960 and Power-Up $1,464.
What Carrot would cost you depends on three things: how many people use it, which add-ons you want, and whether you pay monthly or for a year up front. Pick yours below. The calculator adds Carrot's website, the CRM plan your team needs and the add-ons you tick, and puts the total next to Apex Vivus, which costs the same for any team size.
Prices checked on carrot.com/pricing and carrot.com/crm-pricing, and on apex.reilink.com/pricing, on 14 November 2026. Carrot shows no yearly price for its CRM plans or add-ons, so their yearly cost here is 12 times the monthly price. Carrot publishes no CRM plan for more than 10 people.
The money buys a website and a CRM on Carrot, and every step from the lead to your paycheck on Apex Vivus. Price only matters next to what you get for it. A website brings you the lead: a homeowner asking you about selling. But you are paid when the deal closes, after you price the house and the repairs, make an offer, sign a contract and usually sell that contract to a cash buyer, an investor who buys without a bank loan, for a fee. Carrot is built around the first step. Apex Vivus covers every step, which is the main idea of our Carrot alternative comparison.
| Plan | Who it covers | Per month |
|---|---|---|
| Website (CarrotWeb Individual) | Includes the limited CarrotCRM Free, 1 user | $119 |
| CarrotCRM Essential | 3 users | + $69 |
| CarrotCRM Scale | 5 users | + $179 |
| CarrotCRM Team | 10 users | + $349 |
| AI Suite add-on | Optional, more AI use | + $99 |
| Website and CRM for 3 people | $119 + $69 | $188 |
| Website and CRM for 10 people | $119 + $349 | $468 |
Your website, designed around you, and a full CRM with as many users as you like: follow-up messages that go out on their own, automatic replies to new leads, two-way texting, one inbox, a board showing where every deal stands, and a Deal Room on every lead.
Everything in Core, plus the tools that take a deal to the paycheck: EstiMate prices the repairs, OfferAid works out your offer, DealDraft builds your deal team (title company, lender, contractor), Buyer Match finds the cash buyer, and MaxFee works out the highest fee that buyer will pay you to take over your contract.
Month to month, no contract, unlimited users on both. See every plan.
And then it learns. Vivus is Latin for alive. When a deal closes, Apex Vivus tells your Google and Facebook ads which seller became a paycheck, so they look for more sellers like that one, and it shows which ad, search or letter brought every closed deal. Carrot's price buys a website and a CRM; Apex Vivus's buys the whole road to the paycheck, and what it learns on the way.
Whether Carrot is worth the price depends on what you need, so here is where each one wins. If you are deciding between them, our Carrot alternative guide compares them feature by feature, and why a Carrot site stops bringing leads covers what to check before you spend more.
Carrot has focused on getting investor websites found on Google for over ten years, with built-in SEO tools and location pages, a page for each town you serve.
Carrot reports speed scores of 90 or more on phones and 98 or more on computers for its sites, and speed matters to both sellers and Google.
The limited CRM stays free for as long as you need it, and the paid CRM plans have no setup fees.
Is Apex Vivus worth its price? The value is in the leads. Shade Forkner in Seattle posted this when the first lead came in through his Apex Vivus website:
I got my first Lead on my Vivus website! She filled out the info box.
it's a multimillion Dollar house on the lake, looks like a low repair costs by the pics. ARV of 15 million.
I will be contacting her today to get some info, and schedule a walk through, for some solid numbers, including actual repair costs.
And here is what people who pay for Apex Vivus and REILink wrote on Trustpilot, a public review site where anyone can post, word for word, each linked to the review itself:
“This company is giving more value than anyone else out there.”
Anthony B · on Trustpilot
“I am so excited for this new system Jerryll has created. This is a true ALL IN ONE system for everyone in Real Eatate!”
Elizabeth · on Trustpilot
“Jerryll and his team have worked hard at making sure that REI Link does what it says it will”
Michelle Couey Wolfson · on Trustpilot
“Apex Vivus is a powerful all-in-one system, and although we're just getting started, […] everything I've seen so far points to a very promising journey ahead.”
Touazeng Lor · on Trustpilot
Word for word, each linked to the review. Read every review on Trustpilot, good and bad.
Carrot costs $119 a month for its website plan, CarrotWeb Individual, as of 14 November 2026. It includes CarrotCRM Free, a limited CRM for one person. A CRM for a team is extra: $69 a month for 3 users, $179 for 5 and $349 for 10. More AI use is the AI Suite add-on, $99 a month. So Carrot costs $119 a month for one person, $188 for a team of 3 and $468 for a team of 10, before the AI Suite.
Carrot costs $1,428 a year for the website plan paid monthly, or $1,188 a year paid yearly ($99 a month), as carrot.com/pricing shows it; Carrot's plans page describes the same discount as 15%, which would be about $1,214. Carrot does not show yearly prices for its CRM plans, so at the monthly prices a team of 3 pays $2,256 a year and a team of 10 pays $5,616 a year.
Carrot has no free plan for the website; the free part is CarrotCRM Free, which comes with the $119 website: 1 user, 3 follow-up sequences, 5 property reports a month, no automatic replies to new leads, no workflows or lead groups, no e-signatures, basic reports, email-only notifications, help-center support and a limited monthly AI trial. Carrot says it stays free for as long as you need it.
CarrotCRM is $0 on the Free plan, which comes with the website. Essential is $69 a month for 3 users, Scale is $179 a month for 5 users and Team is $349 a month for 10 users. Automatic replies to new leads (campaign autoresponders) and transaction management start on Scale.
Carrot's AI Suite costs $99 a month, as an add-on for any plan. In it, Carrot lists AI Page Insights, full site audits, AI call tracking insights and more use of CarrotCRM's AI: the Autonomous Lead Manager, AI lead scoring and AI summaries. The free CRM gets a limited AI trial each month, and the paid CRM plans include AI features; the Suite is for more AI use each month.
Carrot does not charge a setup fee for CarrotCRM, by its own account. Carrot also sells a done-for-you setup service called CarrotPro, and its price is not published; Carrot asks you to talk to a product specialist.
Carrot's charge for texting is not published: texting is included in every CarrotCRM plan, and Carrot's pricing page says "messaging rates apply" without saying how much. In Apex Vivus, texting goes through your own Twilio account, the phone service the texts run on, which bills you directly, at about a cent per text plus carrier fees.
The Carrot agency plan, CarrotAgency, costs $299 a month. It lets an agency host websites for its clients, and either resell them at $29 a month per site or have each client sign up for their own plan and give the agency access.
Extra phone numbers do cost more on Carrot: each extra number is $3 a month. Every Carrot account gets one free local tracking number, a phone number on your site that shows which calls came from it.
Carrot is not cheaper than Apex Vivus. For one person, Carrot's website is $119 a month with a limited CRM, and Apex Vivus Core is $97 a month with the website and a full CRM. For a team of 10, Carrot's website and CRM are $468 a month, and Apex Vivus is still $97, because every plan includes unlimited users. Carrot's strengths are elsewhere: over ten years of focus on SEO, fast sites and training.
Apex Vivus costs $97 a month for Core, or $960 a year paid yearly, which includes the website and a full CRM with unlimited users. Power-Up is $147 a month, or $1,464 a year, and adds the tools that take a deal to the paycheck: repair estimates, offers, contracts, buyer matching and your fee. Both are month to month, with no contract, and include monthly AI credits (80 on Core, 160 on Power-Up; 1 credit is 10 cents).
Moving from Carrot to Apex Vivus is free. Your pages, blog posts, pictures and leads come with you, at the same web addresses, and the move itself costs nothing. The page "How the move from Carrot works" explains every step.
If you are paying for Carrot and want more, the move to Apex Vivus is free. Your pages, blog posts, pictures and leads come with you, at the same web addresses, and your new site is built and checked before anything changes. See every step, or book a short call and we'll look at your Carrot site with you.
Want to know what Carrot really costs? Let me walk you through it out loud: every plan, what the free CRM leaves out, what it adds up to per year, and how it compares with Apex Vivus. About five minutes, and you can stop me or ask me anything.
Turn your sound on