A/B Test
Show half your visitors one headline and half another. A week later you know which one got you more calls. Nothing to set up, nothing extra to buy.
Apex Vivus · The website builder
They give you a website.
They give you a website.
Apex Vivus gives you a deal machine.
Your website has four jobs: look like you, get found, turn visitors into sellers and show you which marketing paid for the deal. Most websites only do the first. Apex Vivus does all four, with the CRM, calling, contracts and buyers already behind it, in one account, for less than most companies charge for the website alone.
Job 1 · Look like youMost websitesA template, with somebody else’s photos.Apex VivusYour site, with you in it, in about ten minutes.
Job 2 · Get foundMost websitesOne page Google never shows.Apex VivusA page for every town and reason, and ads Humphrey builds (releasing in November).
Job 3 · Turn visitors into sellersMost websitesA contact form that waits.Apex VivusAsks the right questions and works out an offer.
Job 4 · Tell you what workedMost websitesA lead count.Apex VivusEvery deal traced to the marketing that brought it in.
What your website is for
Your website has four jobs.
Your website has four jobs.
Most websites only do the first one.
A website that only looks good is a brochure. Yours has to bring sellers in, get them to reach out and show you which marketing paid. These are the four jobs, in the order a seller meets your website, and the rest of this page takes them one at a time. Pick anything to jump to it.
Job 1Look like you
Most websites: a template.
Four photos and a logoApex Vivus builds the site around you, pictures included.See below ↓Built around youYour own photos and your own words, not a stock template.See below ↓Drag-and-drop blocksChange anything yourself, with sections that do work.See below ↓Every block, every designAll of them running live, in one place.See them all →Job 2Get found
Most websites: one page, and hope.
SpeedA fast site, photographs and all.See below ↓A page for every reasonEvery town, every seller’s situation.See below ↓AI searchPages ChatGPT and Google’s AI answers can quote.See below ↓Facebook & Instagram adsHumphrey builds the whole campaign. You approve every dollar.See below ↓SEO & Content EnginePosts that rank, written from your own deals.See the feature →Job 3Turn visitors into sellers
Most websites: a contact form.
Instant Offer EngineAn offer without the walkthrough.See the feature →SmartFormsForms that ask the right next question.See the feature →Websites That AdaptEach seller sees the page written for them.See the feature →Home Sale ForecastA prediction of how their sale would go.See the block →Walkthroughs you approveSellers pick a time. You confirm or decline.See the block →- 1Look like you
- 2Get found
- 3Turn visitors into sellers
- 4Tell you what worked
Look like you.
A seller about to sell a house goes with the person they trust. Template sites make sixty investors look like one. Your Apex Vivus site is built around you: your photos, your words and a design nobody else in your market has. And you can change any of it yourself.
Getting started
Every website builder promises “live in 10 minutes.”
Every website builder promises “live in 10 minutes.”
Yeah… a template!
Somebody else's photos, somebody else's words, and a to-do list with your name on it. Then the real work starts.
The template way
- Rewrite every wordWork out what to say, where to say it and how.
- Buy a polo shirtGet your logo printed on it.
- Hire a photographerOr find a friend with a good phone.
- Fight the pageIt crops your head off or puts you on the wrong side. Swear. Try again.
- Swap every stock photoAnd the placeholder text, on every single page.
- Watch the speed score dropThe template was only fast because it was empty.
- Do the developer workRender-blocking scripts, caching, load order, compression, code Google and ChatGPT can read. So it never gets done.
The Apex Vivus way
- 1Pick a designChoose the look you like. Your photos and your words make it yours.
- 2Tell us about your businessYour business name, phone number, city and state, typed once. They show up everywhere they belong, on every page.
- 3Add your logo and four photosA camera guide shows you how to stand for each one: facing the camera, turned left, turned right, and head to toe.
- 4Say what makes you differentA sentence or two in your own words. Humphrey turns it into your About Us page.
Then Apex Vivus does everything on the left, for you
- It remakes every photo of you.Your photos aren't just dropped in. Apex Vivus turns them into brand-new professional pictures: studio lighting, professional clothes with your logo on the shirt, posed and placed to fit your design.
- It fills in every page.Your business name, city and phone number go everywhere they belong, and Humphrey writes your About Us story from your own words.
- It does the developer work.Compression, caching, load order and the code Google and ChatGPT read, all done for you, and done again every time you change something.
About ten minutes later, your site is live. With you in it.
Your own photo, one click awayA new picture will look like you, but it won't be an exact copy. Each one sits next to the photo it came from, and one click puts your own photo up instead.
The first set costs nothingYour first set of pictures and one remake are included. After that, a new picture costs 3 credits. Putting your own photo up is always free.
The thing nobody says out loud
Your website looks like everybody else's. That is costing you deals.
Template platforms sell speed, and the trade is always the same: you get a site in an afternoon, and it's the site every other investor in your market got in their afternoon. Sixty of you, one page.
A seller about to give away a house is nervous, and they are checking you out. They open three sites and all three look the same. Same photo, same green button, same promise. By the third one they have stopped seeing a local buyer and started seeing an ad — and you can rewrite your headline all day, that will not fix it.
Eleven template-platform sites and one Apex Vivus site. You can spot it from across the room — so can your seller.
I’ve used a lot of real estate software over the years—CRMs, website builders, marketing platforms, estimating tools—you name it. Normally I’m asking questions within five minutes because I can already see where the limitations are. This time I just sat there thinking, “How the hell is that even possible?” What impressed me the most wasn’t the number of features, it was how everything connects together. Nothing feels bolted on or stitched together from separate tools — it feels like the software is thinking several steps ahead instead of making you jump between ten different apps. I genuinely think this is one of the most impressive pieces of real estate software I’ve ever used.
Anthony Boistic
We Buy Houses in Augusta · Real estate investor
Engine one: it starts with the website
No two Apex Vivus sites have the same look.
What this gets you
High performing or good looking. That was the choice, and it has been the trade your whole career. And the template you settled for is on 140 other wholesaler sites in your market.
Stop trading looks for performance and originality for convenience. Apex Vivus gives you all four.
What this gets you
High performing or good looking. That was the choice, and it has been the trade your whole career. And the template you settled for is on 140 other investor sites in your city, because you traded originality for convenience, same as everybody else.
Stop trading looks for performance and originality for convenience. Apex Vivus gives you all four.
What this gets you
High performing or good looking. That was the choice. And the template you settled for is the same one every other agent in your market is using, with a different headshot on it.
Stop trading looks for performance and originality for convenience. Apex Vivus gives you all four.
What this gets you
High performing or good looking. That was the choice, and it has been the trade the whole time. Your work deserves better than a template a hundred other contractors are running.
Stop trading looks for performance and originality for convenience. Apex Vivus gives you all four.
If your website looks like everybody else’s, you are losing deals. All nine of these were built on Apex Vivus. Different look, colors, type, layout, personality. A different website entirely, not one skinned over another.
And it is not just about looking different. Every one of them is built to be found. Google and Bing read them properly, and so do the AI tools people now ask instead: ChatGPT, Gemini, Perplexity, Claude, Copilot and Google’s AI Overviews. All of it built for the phone first, because that is where your sellers actually are.
What you can put on a page
Drag. Drop. Tweak. Done.
No coding and no programming. You build a page by dragging sections onto it: text, photos, video, buttons, columns. Change the words and colours, press Save, and it's live.
- Draga section onto the page
- Dropit where you want it
- Tweakthe words, photos and colours
- Donepress Save and it's live
Most websites just sit there. Yours does work.
These are the sections nobody else has. You drop them onto a page the same way you'd drop in a photo, and then they do something for you: test your headline, hand a seller a real offer, show the deals you've closed, tell you where people gave up reading.
SmartForm
A form that asks the next question based on the last answer — so you know whether the house is worth a call before they've finished typing.
Instant Offer
The seller photographs the house with their phone while Humphrey tells them where to stand. Apex Vivus prices the repairs, pulls recent sales and works out an offer range. You check it and press Send — or let it go out on its own when every check passes.
Home Sale Forecast
Ninety plus percent of your traffic never fills in a form. Not because they don’t trust you, but because a form feels like a commitment: an appointment, a phone call, a decision. “If you’re not yet ready to sell, grab one of these.” The seller gets a free prediction of how their sale would go, with nothing hanging over their head. And it’s connected to your CRM: when they come back to your site you hear about it, and Humphrey starts a humble, low-pressure nurture.
Book a Walkthrough
Sellers pick a walkthrough or a call inside your hours. It is a request, not an appointment: you see the house and their note first, then confirm or decline with one tap, and they hear back either way.
Deals Map
A map of the houses you've actually bought, filling itself in from your CRM. Proof you really do work this area, and you never touch it.
Reviews
Your reviews in a design that matches the site: bring them in from Google, paste a batch, or add them one at a time.
Heatmap Tracker
Shows you where people clicked and how far down the page they got before they left. No code to paste, no separate bill.
Sections that make the case
Animated gauges showing four months with an agent against seven days with you, what the seller keeps either way, a row-by-row comparison, how it works, counters, the situations you buy in and an FAQ. 31 ready-made designs, every word and number yours to change.
Made a section you like — a headline, a photo row, a set of trust badges? Save it, and it's there to reuse on every page and every site you run. Change it once and it changes everywhere you used it.
- 1Look like you
- 2Get found
- 3Turn visitors into sellers
- 4Tell you what worked
Get found.
Your site looks like you. Now sellers have to land on it, because the best-looking site in your market is worth nothing if nobody sees it. Apex Vivus brings them in from Google, from AI search and, releasing in November, from Facebook and Instagram ads that Humphrey builds for you. Google Ads come after that.
Google’s own speed test, run on a finished page
Anyone can score 90+ on a blank page.
What this gets you
Every time you build a page or add photos, the optimising starts over. And it is not the pictures. It is render-blocking scripts, deferred CSS, caching, load order. Developer work. So you are never going to do it.
Change the page however you want. Apex Vivus does all of it, down to the code stack. You never lift a finger.
What this gets you
Add a page, add photos, and the technical speed optimisation work starts again. Everything PageSpeed flags in red is code, not images, and clearing it is a developer’s job every single time.
Change the page however you want. Apex Vivus does all of it, down to the code stack. You never lift a finger.
What this gets you
Every listing you post means the optimising starts over. And the fix is in the scripts and the caching, not the photos, which is why it never actually gets done.
Post whatever you want. Apex Vivus does all of it, down to the code stack. You never lift a finger.
What this gets you
Every job you add to the portfolio means the optimising starts over. It is not the photos, it is the code underneath them, and that is a developer’s afternoon you are never going to spend.
Add whatever you want. Apex Vivus does all of it, down to the code stack. You never lift a finger.
Template platforms hit green because there's almost nothing on the page — a headline, a stock photo, and a form. That's not optimization, that's absence.
Here is the problem. They sell you on lightning-fast, SEO-optimized templates, but then they tell you, "you have to swap the pictures and put your own text in". Those are the very things that made the template fast and optimized in the first place.
Here is an entire Apex Vivus site instead, top to bottom, nothing cropped out. Fourteen sections, dozens of photographs, a live estimate tool, a review wall, and a contact form. It scores 100. Scroll it and check the specs against it as you go.
Speed & vitals
Performance
Accessibility
Practices
SEO
3/3
Agentic Browsing. More and more sellers ask ChatGPT about you before they ask you. This checks whether an AI can actually read your site. Yours passes all three.
That whole page is what scored 100
https://general-contractor-a.apexvivus.com/
See the full PageSpeed report
1
Photos don't slow it down
- Upload a picture straight off your phone. Apex Vivus shrinks it and quietly makes a phone-sized copy and a computer-sized copy, so nobody waits
- The big picture at the top loads first. The ones further down wait until somebody actually scrolls that far
- Big edge-to-edge photos are the usual reason a website crawls. This one still scored 100
2
Your changes get optimized too
- Every picture you upload is converted, compressed and resized on the way in. Drop a 6MB photo straight off your phone and the page still serves the small one
- Write whatever you want, then press check. It reads the page you just made, names what's weak — the heading, the offer, the button nobody would click — and rewrites each one if you say yes
- Nothing to protect and nothing to remember. The optimizing is done again around your changes, not handed to you once at the start
3
Tools that work right on the page
- That laptop on the screen is Design Studio — a homeowner can picture the finished kitchen and see a price before they ever pick up the phone
- Offer tools, booking calendars and forms are part of Apex Vivus. You're not gluing somebody else's tool onto your site and hoping it matches
- Nothing extra to buy, nobody else to sign up with, and it doesn't slow the page down
Apex Vivus OriginalThey see the finished kitchen before they call you.
See Design Studio
4
It watches, so you're not guessing
- See where people clicked and how far down they read before they gave up and left
- See exactly which question on your form made them stop typing and close the tab
- Run two headlines against each other, and know which ad, postcard or phone call brought every single person who called you
Every dot is one real click. Where they pile up, the map runs blue to red — and the bands show how far down people actually got.
1
2
3
4
Scroll the whole site
I, Humphrey, write these
Apex Vivus OriginalA page for every reason, in every town you buy in.
Everyone else writes one page per city. Humphrey crosses each town with why the seller is selling — probate, tenants, back taxes, divorce — and writes every combination in your voice. However many that comes to.
Everyone builds a page for every city. Humphrey builds one for every reason.
To turn up on Google in a town, you need a page about that town. Most platforms will now write those for you, and they all come out the same shape: we buy houses in Dallas, we buy houses in Houston, we buy houses in Plano.
Humphrey writes a different sentence.
We buy inherited houses in Dallas
Two things change instead of one — the reason they're selling and the town they're in. Every square below is one page. Tap one and watch the sentence change.
Reason ↓
Dallas
Plano
Frisco
Denton
McKinney
Inherited
In probate
In foreclosure
With tenants
From a divorce
Behind on taxes
Five towns shown here. Six reasons and fifteen towns is ninety pages, and Humphrey writes up to fifty in one go. That matters, because a woman who just inherited her mother's house in Dallas is not typing the same thing as a landlord in Plano who has had enough of his tenants. Each of them lands on a page written for them.
STEP 01
He builds the whole page
Every page comes out complete — headline, sections, photos and a form — ready to edit like anything else on your site.
STEP 02
Give him your towns and your reasons
Two lists, typed once. He crosses them and works out every page that needs to exist.
STEP 03
Tell him how to sound
Professional, friendly neighbor, straight to the point, or gentle. Say it once and every page sounds like you.
STEP 04
They go up as normal pages
He publishes them to your site as ordinary pages. Rewrite one, delete one or change a whole batch afterwards, the same way you'd edit any other page.
AI search
Sellers are asking ChatGPT now.
Sellers are asking ChatGPT now.
Give it a page worth quoting.
More sellers type their question into ChatGPT, Perplexity or Google’s AI answers instead of scrolling a list of links. Those answers are built from pages that answer one question plainly, for one place, and load fast. That is exactly what your Apex Vivus pages are. Nobody can promise you a mention, and we won’t; this is how you give yourself the best chance of one.
One question, one page“Sell an inherited house in Augusta” gets its own page, not a line on your homepage. That is what Humphrey builds for every town and every reason.
Your business, by nameYour business name, city and state are filled in on every page, so an answer knows who you are and where you work.
Fast, and easy to readPlain words and a quick page, for people and for the machines reading on their behalf.
Releasing inNovember
Facebook & Instagram ads · Humphrey Ads
Humphrey doesn’t just manage your Facebook ads.
Humphrey doesn’t just manage your Facebook ads.
He builds the whole campaign.
You connect Facebook once. Humphrey builds everything else, and nothing spends until you click.
This isn’t a dashboard, and it isn’t a boosted post. Humphrey writes the ads, makes the lead form, builds the landing page and creates the campaign, the ad set and the ads inside your own Facebook ad account. Then he watches it every day and tells you what to change. You connect your Facebook Page, ad account and pixel once. Nothing goes live and nothing spends until you click.
SH
Samantha Home BuyersSponsored
Samantha Home Buyers buys houses in Phoenix as-is. No repairs needed. Cash offers. Request an offer and compare your options.
As-is home saleSell your Phoenix house as-is
Learn more3Built in your ad account, paused until you approve
Sell your Phoenix house as-is
Texts about my request
Calls about my request
Submit 24Every lead in your CRM within a minute
Humphrey does
- Writes the ads
- Prepares the pictures
- Builds the lead form and the landing page
- Creates the campaign in your Facebook account
- Checks it every 15 minutes
- Proposes changes every Monday
You do
- Connect Facebook once
- Click Approve
- Click Start spending
- Plan
- Previews
- Review
- Approve
- Start spending
See everything Humphrey builds
What Humphrey builds
- The campaign plan: the offer, the budget and the area around you, from one of ten playbooks
- The words for every ad, and a new version of any ad you ask him to rewrite
- The pictures: your own photos and video, or drawn illustrations for investors and agents (contractors use real job photos)
- Short video scripts for you to film on your phone
- Facebook’s instant lead form: your questions, your privacy link, the consent boxes
- A landing page on your own Apex Vivus site, headline matched to the ad
- A privacy policy page, if your site doesn’t have one
- The campaign, the ad set and every ad, created in your ad account, paused until you start spending
- Retargeting audiences: people who visited your site, or contacts who opted in on your forms. Never lookalikes
- A tracking phone number per campaign, so a seller who calls is credited to the right ad
- The first text to every lead, sent from your number to people who ticked the box for texts
- Posts for your Facebook Page, each one approved by you
After it goes live
- Every lead lands in your CRM within a minute, with a call task due in five minutes
- Checked every 15 minutes: a rejected ad, a problem with your ad account or a lost connection raises an alert, with the reason and the next step
- Spend and results come in from Facebook every day
- As leads become appointments and deals, Facebook is told, so it can find more sellers like them
- Every Monday, proposed changes with the reason and the numbers: raise or cut a budget, pause what costs too much, replace a rejected ad, top up the cap
- Set the most you’ll pay for a lead; with the automatic pause on, anything over it is paused within the hour
Ten playbooks
- Wholesalers and investors: sellers who want to sell as-is; cash buyers for your buyer list, where your state allows it
- Agents: home value and market reports; homes for sale and your own listings, where your listing data and MLS rules allow it
- Landlords and property managers: your units, or your management services
- Contractors: instant price estimates for homeowners; rehab and make-ready work for investors and landlords
- Everyone: regular posts on your Facebook Page
What stays with you: your Facebook Page, your ad account (with your payment method on it) and your pixel. Facebook bills your ad spend to your own ad account. Humphrey never spends, raises a budget or turns an ad back on by himself. Humphrey Ads is an add-on: $199 a month per business, with no percentage of your ad spend.
Google Ads, built the same wayHumphrey will draft your Google search ads; you approve them. Until then, the Google Ads dashboard already shows which keywords bring sellers and what each lead cost.
- 1Look like you
- 2Get found
- 3Turn visitors into sellers
- 4Tell you what worked
Turn visitors into sellers.
They found you. Now they have to reach out, and most visitors leave without a word, usually to the next investor on the list. These tools get them talking, and tell you who is worth a call before you pick up the phone.
Turn visitors into sellers
A website that talks to sellers. Not one that waits for them.
A seller who leaves your site without getting in touch is gone, usually to the next investor on the list. These are built to get them talking, whether they want to sell this week or next year. Each one has its own page with the whole story.
Instant Offer Engine
The seller photographs the house with their phone while Humphrey shows them where to stand. Apex Vivus prices the repairs and works out an offer range, ready for you to check and send. You don't have to be there.
See how it works →
SmartForms
A form that asks the next question based on the last answer. You know whether the house is worth a call before the seller has finished typing.
See how it works →
Websites That Adapt
A seller facing foreclosure and a seller handling a probate don't need the same page. Your site asks one question about their situation, with one click, then rewrites the headline, the wording and the button for them.
See how it works →
Home Sale Forecast
Being motivated to sell doesn’t mean being ready to commit. A form feels like an obligation to set an appointment, talk to a salesperson and make a decision, so most motivated sellers leave. The forecast gives them a free prediction of how their sale would go, no call, no appointment. Your CRM notices when they come back, and Humphrey nurtures them, humbly and without pressure, until they’re ready to talk.
See the designs →
Walkthroughs you approve
Sellers pick a time for a walkthrough or a call, and are told it is a request. You look at the house and their note, then confirm or decline with one tap from your email or phone. No more driving across town for a house with no deal in it.
See the designs →
Every block on one page
Instant Offer, the Home Sale Forecast, walkthrough booking and the rest of the blocks, every design running live. Pick one, change the words and colours, press Save.
See them all →
- 1Look like you
- 2Get found
- 3Turn visitors into sellers
- 4Tell you what worked
Tell you what worked.
A seller reached out. Which postcard, ad or page did that? Most websites hand you a lead count. Apex Vivus follows every seller from the first time they saw you to the signed contract, so you know where your next dollar should go.
One brain, one site
A website that reports back.
A website bought on its own can tell you one thing: you got a lead. That's the end of what it knows — it has no idea what happened next, because the rest of your business lives somewhere else.
Apex Vivus builds the site and runs the CRM. So every page starts watching the day it goes live, and everything it learns lands on the same lead record you're already working.
One seller. Every step. All the way to the check.
Most tools lose the thread the moment a lead becomes a deal. Apex Vivus doesn't. It follows the same person from the postcard that reached them, through the ad they clicked, to the page they read, to the contract they signed — so you find out what your marketing made, not how many forms it filled.
Postcard
Google ad
Your page
The form
The deal
$18,500
Visitor Journeys
Every page a seller read before they called you — and the exact page where the ones who didn't call gave up.
Heatmaps
Where people clicked, how far down they read, and the part of your page nobody has ever seen.
Form Analytics
Which question made them stop typing. Not "the form is too long" — which question.
Speed & Core Vitals
A score for every page and a list telling you which one to fix first, and what's slowing it.
SEO Command Center
Google Search Console wired in, the pages sitting just off page one flagged, and your sitemap submitted to Google for you.
Go Live
Point a domain you own, or buy one here. Apex Vivus checks it's working before it flips the switch.
Run several sites
A seller site, a buyer site, a niche site. One login, separate brands, separate lead flows — and you can run them for other people's businesses too.
Straight into the CRM
Every form becomes a lead record with its source, its campaign and its whole visit history attached.
The engine above · Impact Tracker
Apex Vivus OriginalStop cancelling the marketing that was working.
Every change you make and every dollar you spend, on one timeline with your leads. So when the phone goes quiet you know exactly what caused it — instead of cutting the thing that was feeding you.
Impact Tracker
See exactly what happened, when it happened — and why.
What this gets you
You changed the headline, the form and the offer, something moved, and you have no idea which one.
Make a change. See exactly what it did, on a graph. No research, no digging.
What this gets you
Right now a change either works or it does not, and you find out months later, if at all.
Make a change. See exactly what it did, on a graph. No research, no digging.
What this gets you
You cannot prove to yourself, or to a seller, that any of it worked.
Make a change. See exactly what it did, on a graph. No research, no digging.
What this gets you
Leads dried up and you assume it is the season. It usually is not.
Make a change. See exactly what it did, on a graph. No research, no digging.
Impact Tracker is your flight recorder. Every marketing move and every website change gets laid over your traffic, your conversions and your leads on one timeline — so cause and effect is obvious instead of a guess.
Anything that happens inside Apex Vivus marks itself. A page goes live, a form gets edited, a headline changes, an ad starts spending. Humphrey was there, so it lands on the timeline without you doing anything.
The rest is what Apex Vivus was never in the room for. You dropped 5,000 postcards. You spoke at the REIA meeting. You put your number on a billboard. Those go on the same timeline in one line of plain text — and that is exactly how the mailer ends up getting credit for the deal it started.
1 · Traffic
Sun, Jul 20 — PPC budget doubled. Traffic +140%.
2 · Conversions
Mon, Jul 21 — Homepage hero swapped. Conversions −58% — caught instantly.
3 · Leads
Fri, Jul 18 — 5,000 mailers dropped. Leads 3×.
4 · Everything On One Timeline
● Traffic● Conversions▮ Leads◆ Events
Every change on one timeline, correlated with the outcome it drove. Ask Humphrey about any spike or drop — it already knows which change caused it.
Three days, three different changes, three different effects — and none of them get blended together. The PPC spend brought a flood of traffic that converted at less than half the rate. The hero swap tanked conversions overnight. The mailers tripled leads two days before either of them happened. Same week, same graph, still separable.
Every mark on that timeline, in a list
The same marks, as a list
7 days
30 days
90 days
Each row here is one of the diamonds on the timeline above. Click it to see what that change cost and what it made.
Event detail
You can ask Humphrey
"Why did conversions fall on the 22nd?"
Humphrey
Two things landed that day. You swapped the homepage hero image, and your Google budget doubled. The new traffic converted at 1.4% instead of 3.4% — it was broader, colder, and mostly on phones. The hero swap wasn't the problem, the extra spend was. Your old traffic is still converting fine, and I'd put the budget back before you touch the page again.
Ask him anything about the business — the leads, the spend, the pages, the deals — and he reads all of it at once. An AI hands you back what you asked for. Humphrey is an IA — an Intelligent Awareness. He doesn't stop at the number. He tells you what it means, what caused it, what to do about it, and the thing you didn't know to ask.
Where those marks come from
Online is the easy half. Offline is the half that usually gets left out of the numbers — and it is where a lot of your deals actually start.
- Postcards
- Cold email
- Cold calling
- Signs, TV & radio
- Google & Facebook
- Search, direct & referral
Each one carries its own web address, QR code or tracked number. For anything that cannot — a radio spot, a sign — you pick the campaign and mark the day it ran, and it sits on the same graph as everything else.
The engine above · True Attribution
Apex Vivus OriginalThe postcard finally gets the credit it earned.
Every touch stays attached to the same person, from the first mailer to the signed contract. You stop paying for what got the last click and start paying for what actually produced the check.
Almost nobody calls the first time they see your marketing.
So Apex Vivus counts every time they do.
What this gets you
Right now you cannot see which one produced a signed contract, so you cut the wrong one and keep funding the one that never closed anything.
Know exactly where the money comes from. Double down on it. Cut what does not pay.
What this gets you
Clicks and cost-per-lead tell you nothing about which one actually made you money.
Know exactly where the money comes from. Double down on it. Cut what does not pay. No more guessing.
What this gets you
Post more, spend more, stay visible, and nobody can tell you which of it produced a listing.
Know exactly where the money comes from. Double down on it. Cut what does not pay.
What this gets you
You keep buying leads without knowing whether the jobs you actually won came from somewhere else entirely.
Know exactly where the money comes from. Double down on it. Cut what does not pay.
Someone gets your postcard in March and puts it on the kitchen counter. Three weeks later they Google "sell my house fast" and read two of your pages. A week after that they click one of your ads and finally fill in the form.
Every other tool writes down one thing: the last click. So the ad gets all the credit, the postcard gets none, and at the end of the month you cancel the mailer that actually started the deal.
Apex Vivus keeps every single touch, tied to that one person, all the way to the amount on the check.
One deal, start to finish. Every touch kept.
Mar 4
Your postcard lands
They scan the QR code
Mar 26
They Google you
Reads two pages, doesn't call
Apr 2
They click your ad
Different device, same person
Apr 2
They fill your form
All three touches attached
May 14
You close it
Profit written back to each touch
71 days from the postcard to the check
$18,500
Who they say earned it
Google Ads$18,500
Direct mail$0
Organic search$0
The mailer looks dead. You cancel it — and two months later the ads dry up.
Who actually earned it
Direct mailStarted it
Organic searchKept it alive
Google AdsClosed it
All three get their share of the $18,500, in the order they happened.
Same deal. Same data. One of them tells you to cancel the mailer.
Built in
And everything else a builder should do.
Those are the four jobs. These are the ordinary ones, done properly, and none of them sold to you as an extra.
Edit by asking
Tell Humphrey what to change — a headline, a photo, a whole section — and he makes the edit on the page.
Blog posts, drafted for you
Humphrey drafts posts for your market. Read one, change what you like, and press Publish.
Photos of you, in the design
Upload your own photos and Apex Vivus places you into the site, so sellers see the person they will actually meet.
New pages match the site
Every page you add comes out in your site's design. No template to hunt for.
Colours, fonts and buttons, once
Set them for the whole site and every page follows. Change your mind later, change it in one place.
Header and footer styling
Style the top and bottom of every page from one panel.
Switch designs
Move the site to a different design without starting again.
Bring your own HTML
Have a page built somewhere else? Import the HTML and keep editing it here.
Tracking codes in one spot
Paste a Google, Facebook or other tracking code into the header or footer once and it runs on every page.
Speed audit, one-click fixes
A Lighthouse audit for your pages, and one click to fix the common problems it finds.
Your Google reviews, imported
Bring the reviews you already have on Google onto your own site.
Lead alerts from your own email
New-lead emails go out from your own connected mailbox, not from a system address.
Side by side
What you give up on a template platform.
Capability
Template platforms
Apex Vivus
Job 1 · Look like you
Layout control
Fixed sections, set order
Move, add or delete anything, anywhere
Brand control
Logo and a color picker
Global type, color, spacing, shape
Job 2 · Get found
Bulk location pages
Written one at a time
PageForge matrix generation
Speed with a real design on it
Fast because the page is bare
99 desktop / 97 mobile, fully designed
Facebook & Instagram ads
Not included
Humphrey builds the whole campaign; you approve the spend
Job 3 · Turn visitors into sellers
Personalization
Same page for every visitor
Dynamic Content by campaign or city
Split testing
Add-on or not offered
A/B Test block on any section
Offer generation on-page
Not available
Seller gets a number on the page
CRM
Separate product, synced by Zapier
Same platform, same record
Job 4 · Tell you what worked
Behavior data
Bring your own tools
Heatmaps, journeys, form analytics
Knowing if a change worked
A lead count and a shrug
A mark on the graph for every change
Attribution
Lead count and a source label
First touch through closed deal
Tracking mail, calls and cold email
Can't see them at all
Every postcard and email gets its own tracking link
Seeing the full path to a deal
Credits the last click, ignores the rest
Every step in order, ranked by Humphrey
Go and check
Compare this to the industry standard.
See it row by row
Compare this to the industry standard.
You'll find there is nothing standard about Apex Vivus.
Most comparison pages are rigged — the company writes it, so the company wins every row. So we wrote one to be checked instead. Every claim about the other platform is quoted from their own public pricing, feature and help pages, sourced at the bottom.
Where they do something better than us, we say so and show you what it is. You're choosing what to run your business on — you should get the whole picture, not the flattering half of it.
Built for every business in real estate.
Each one gets designs made for its own customers, words written for its own work and a CRM set up the way that business actually runs.
Coming soon
Home stagersComing soon
Real estate photographersComing soon
AppraisersComing soon
Home inspectorsComing soon
Property managersComing soon
Mortgage lendersComing soon
Title companiesComing soon
Real estate attorneysComing soon
Beyond the website
And it doesn’t stop at the website.
A website gets a seller to raise their hand. Getting from that hand to a closed deal is the hard part, and that is where most website companies stop. Apex Vivus keeps going: it works the lead, calls and texts them, follows up on its own, pulls the property data, prices the offer, gets the contract signed and puts the deal in front of buyers. All of it in one account, at one login, on one lead record — no second subscription and nothing to connect.
Website & pages
You are hereThe builder, the design system, PageForge city pages and everything else on this page.
CRM & pipeline
Leads, stages, notes and tasks. Every lead arrives carrying the route that produced it.
Calling & texting
Tracked numbers, calls and SMS from inside the record, with consent handled before you send.
Campaigns & sequences
Mail, email and follow-up that runs itself, with the spend attached so ROI is calculated, not guessed.
Property data
Owner, equity and contact details pulled onto the record, so you know what you're looking at before you call.
Tools & calculators
Price the deal — repairs, margins and your maximum offer — without leaving the lead.
Contracts & disposition
Get the agreement signed, then work the DealRoom, your buyer list and the chat that moves it back out.
The cash buyer network
Every investor on Apex Vivus is a potential buyer for your next deal. Put a contract in front of qualified buyers in seconds instead of rebuilding a list.
Attribution & reporting
Impact Tracker and True Attribution, tying every dollar you spent to the check you banked.
If you're arriving from a platform that sold you a website, this is the part that doesn't compare. You are not buying a site with tools bolted on. You are buying the system, and the site is the front door of it.
Agency
Included · Beta
Run it for other people. Charge them every month.
One console for every client you take on — your services, your prices, your brand. Your own Stripe account is coming soon.You've just seen nine sites that look nothing alike. Every one of them could have been built for a client.
Attention agencies, coaches, influencers & anyone with an audience
Whether you build sites for clients, teach a system, or just have people who listen to you — imagine being worth more to them than advice. Imagine handing them the machine that runs it.
The whole deal, end to end: the site that finds the seller, the CRM that works them, the calculator that prices the offer, the contract that closes it, and the buyer who takes it off your hands. One account, your brand on it, at one price you set.
Everybody else in your space is recommending five separate subscriptions and collecting a referral fee on each. That gap is your competitive advantage.
Website & pages→
PageForge city pages→
Design Studio→
Leads & CRM→
Calling & texting→
Campaigns & sequences→
Property data→
Tools & calculators→
Contracts & disposition→
Cash buyer network→
True Attribution
One console
Every client's site, leads and outstanding work in a single place.
Your prices
Your own services, priced by you, not resold at someone else's rate.
Your Stripe
Coming soon: clients billed automatically, with the money landing in your own Stripe account.
Your name on it
White label — the invite your client receives comes from you.
Agencies & freelancers
You already build and market for clients. Stop charging for the build and start charging every month — same work, recurring revenue.
Coaches & educators
Your students walk out and try to rebuild your system from notes. Ship it as software instead — your method built into their site, first lead to signed contract in one account.
Anyone with an audience
Today you send them to one company for a website, another for a CRM, another for contracts — and take an affiliate cut of each. Hand them one account under your own brand instead.
Questions
Straight answers.
Pick a template, set your brand, and point your domain — most operators are live the same day. Your existing content can be brought over page by page, and your domain stays yours the entire time. Nothing about the switch requires you to pause your ad spend.
No. Start from a template, and the guided flow walks you through templates, then brand, then pages. If you never open the Page Editor, you still get a complete site. The editor is there for the day you want a page nobody else has, not as a requirement on day one.
Yes. Connect a domain you already own, or register a new one from inside the app. Go Live checks that DNS is pointing correctly and confirms the site is reachable before it marks you as live, so you're not guessing whether the switch worked.
It copies a page you already made and liked, in whatever tone you picked, and everything it writes lands as a normal page you can rewrite or bin. You read them before anything goes live, and you see the price before it starts. It's a first draft for forty towns at once — not a button that publishes things you haven't seen.
Same platform, same login, no connector in the middle. A form submission becomes a lead record with its source, campaign, and full visit history already attached. Attribution, sequences, and the deal pipeline read from that same record.
Yes. Sellers, buyers, a niche play, a second market — each site has its own brand, its own pages, and its own lead flow, all under one account. You switch between them from the site selector without logging out.
Yes — that's Apex Vivus Agency, and it's a whole side of the platform rather than a permission toggle. You get a client console and your own service catalog at your own prices. Billing through your own Stripe account, so the money goes straight to you, is coming soon; today you bill your clients yourself.
Two ways to charge: your client pays the Apex Vivus platform fee themselves and you bill only your service on top, or you pay the platform fee and charge the client one price you set. There's a separate page that walks through the whole thing, including moving a client's existing site over.
The domain is registered in your name and the words and photos are yours. Your pages are saved in a standard format rather than something only Apex Vivus can open, so you're not held hostage by the file type.
Start here
Build one page nobody else in your market has.
Take the page you send the most traffic to. Rebuild it in Apex Vivus, point half your traffic at it, and let the A/B block settle the argument.
Included in every Apex Vivus plan
Live the same day
Your domain, your content
Your website
Go deeper
- RelatedEvery block and designHome Sale Forecast, walkthrough booking, Instant Offer and the rest of the blocks, every design running live.Read more →
- RelatedHome Sale ForecastA free prediction of how a seller's sale would go, for the sellers who won't fill in a form yet.Read more →
- RelatedPros and ConsThe honest advantages and disadvantages of a cash offer, side by side, on your website.Read more →
- RelatedInstant Offer EngineThe seller walks the house on their phone; your website works out the offer. No visit, no callback.Read more →
- RelatedSmartFormsForms that ask about the house and the situation, then route the lead the right way.Read more →
- RelatedWebsites That AdaptA foreclosure, a probate heir and a tired landlord each see the page written for them.Read more →