Website & pages
You are hereThe builder, the design system, PageForge city pages and everything else on this page.
Apex Vivus · The Website Builder Engine
Right now, 400 other investors are running your exact website.
Same hero block. Same three trust icons. Same "We Buy Houses in [City]" headline with a different city dropped into it. Your seller has already closed that page twice this week.
Acquisition
→
Website
→
CRM
→
Tools & calculators
→
Disposition
→
Buyer network
This page is about one box on that line. Apex Vivus is the whole line — from the first postcard to the check, and then straight to the buyers who take the property off your hands. For less than most platforms charge for just a website alone.
Included in Apex Pro
Runs on your own domain
Your content stays yours
100
Google PageSpeed on a complete site, photographs and all
Niche-built CRM
Your stages and your fields, not a generic pipeline
AI throughout
Writes your pages, reads what you wrote, reads your numbers
Impact Tracker
Every change and every dollar on one timeline
True Attribution
Every touch kept, first postcard to signed contract
Ads wired in
Google and Facebook spend, clicks and closed deals
Social on autopilot
Written, published and traced to the deals it made
Apex Vivus Agency
Run all of it for other people, under your own brand
The thing nobody says out loud
Your website looks like everybody else's. That is costing you deals.
Template platforms sell speed, and the trade is always the same: you get a site in an afternoon, and it's the site every other investor in your market got in their afternoon. Sixty of you, one page.
A seller about to give away a house is nervous, and they are checking you out. They open three sites and all three look the same. Same photo, same green button, same promise. By the third one they have stopped seeing a local buyer and started seeing an ad — and you can rewrite your headline all day, that will not fix it.
Eleven template-platform sites and one Apex site. You can spot it from across the room — so can your seller.
I’ve used a lot of real estate software over the years—CRMs, website builders, marketing platforms, estimating tools—you name it. Normally I’m asking questions within five minutes because I can already see where the limitations are. This time I just sat there thinking, “How the hell is that even possible?” What impressed me the most wasn’t the number of features, it was how everything connects together. Nothing feels bolted on or stitched together from separate tools — it feels like the software is thinking several steps ahead instead of making you jump between ten different apps. I genuinely think this is one of the most impressive pieces of real estate software I’ve ever used.
Anthony Boistic
We Buy Houses in Augusta · Real estate investor
The range
No two Apex sites have to look alike.
Every website company lets you change your colors, pictures, text and logo. Now they add more colors, easier picture swaps and AI-written content, and call it "no more same sites." But that was never the problem.
The problem is the page underneath. On a cookie-cutter platform it's the same page everybody else got — the same sections, in the same order, in the same shape. Changing the color just repaints the same house. Apex lets you change the house.
All nine of these were built on Apex. Different look, different colors, different type, different layout, different personality. A different website entirely. Not one of them is a skin on another.
Measured, not claimed
Anyone can score 90+ on a blank page.
Template platforms hit green because there's almost nothing on the page — a headline, a stock photo, and a form. That's not optimization, it's absence.
But here is the problem. They sell you on lightning-fast, SEO-optimized templates. Then you buy one, it isn't bringing you deals, and the answer you get is: "well, you have to swap the pictures and put your own text in."
Those are the very things that made the template fast and optimized in the first place. Their own fix undoes the entire promise you bought.
So which is it? Either the template is fast and you mustn't touch it, or you make it your own and the number on the box stops describing your website. It cannot be both.
Here is an entire Apex site instead, top to bottom, nothing cropped out. Fourteen sections, dozens of photographs, a live estimate tool, a review wall, and a contact form. It scores 100. Scroll it and check the specs against it as you go.
Speed & vitals
Performance
Accessibility
Practices
SEO
3/3
Agentic Browsing. More and more sellers ask ChatGPT about you before they ask you. This checks whether an AI can actually read your site. Yours passes all three.
That whole page is what scored 100
https://general-contractor-a.apexvivus.com/
See the full PageSpeed report
1
Photos don't slow it down
- Upload a picture straight off your phone. Apex shrinks it and quietly makes a phone-sized copy and a computer-sized copy, so nobody waits
- The big picture at the top loads first. The ones further down wait until somebody actually scrolls that far
- Big edge-to-edge photos are the usual reason a website crawls. This one still scored 100
2
Your changes get optimized too
- Every picture you upload is converted, compressed and resized on the way in. Drop a 6MB photo straight off your phone and the page still serves the small one
- Write whatever you want, then press check. It reads the page you just made, names what's weak — the heading, the offer, the button nobody would click — and rewrites each one if you say yes
- Nothing to protect and nothing to remember. The optimizing is done again around your changes, not handed to you once at the start
3
Tools that work right on the page
- That laptop on the screen is Design Studio — a homeowner can picture the finished kitchen and see a price before they ever pick up the phone
- Offer tools, booking calendars and forms are part of Apex. You're not gluing somebody else's tool onto your site and hoping it matches
- Nothing extra to buy, nobody else to sign up with, and it doesn't slow the page down
Apex OriginalThey see the finished kitchen before they call you.
See Design Studio
A homeowner uploads their room, sees it rebuilt, and gets a price — on your site, at midnight, while they are still deciding. Nobody else on their list can do that.
4
It watches, so you're not guessing
- See where people clicked and how far down they read before they gave up and left
- See exactly which question on your form made them stop typing and close the tab
- Run two headlines against each other, and know which ad, postcard or phone call brought every single person who called you
1
2
3
4
Scroll the whole site
★★★★★
My old site scored a 47 on mobile because of the photo gallery, and every "fix" meant deleting something I actually wanted. My Apex site has more photography than the old one did and it scores 96. I stopped having to choose between looking good and loading fast.
Danielle Ortiz
Fix & flip — Phoenix, AZ · 2 sites · Previously custom WordPress
Where this page fits
Everything you've read so far is one module.
The website is where a seller meets you. It is not the business. Here is the rest of what's already in the same account, at the same login, on the same lead record — with no second subscription and nothing to connect up.
CRM & pipeline
Leads, stages, notes and tasks. Every lead arrives carrying the route that produced it.
Calling & texting
Tracked numbers, calls and SMS from inside the record, with consent handled before you send.
Campaigns & sequences
Mail, email and follow-up that runs itself, with the spend attached so ROI is calculated, not guessed.
Property data
Owner, equity and contact details pulled onto the record, so you know what you're looking at before you call.
Tools & calculators
Price the deal — repairs, margins and your maximum offer — without leaving the lead.
Contracts & disposition
Get the agreement signed, then work the deal room, your buyer list and the chat that moves it back out.
The cash buyer network
Every investor on Apex is a potential buyer for your next deal. Put a contract in front of qualified buyers in seconds instead of rebuilding a list.
Attribution & reporting
Impact Tracker and True Attribution, tying every dollar you spent to the check you banked.
If you're arriving from a platform that sold you a website, this is the part that doesn't compare. You are not buying a site with tools bolted on. You are buying the system, and the site is the front door of it.
Agency
Run it for other people. Charge them every month.
One console for every client you take on — your services, your prices, your brand, your Stripe account.
You've just seen nine sites that look nothing alike. Every one of them could have been built for a client.
Attention agencies, coaches, influencers & anyone with an audience
Whether you build sites for clients, teach a system, or just have people who listen to you — imagine being worth more to them than advice. Imagine handing them the machine that runs it.
The whole deal, end to end: the site that finds the seller, the CRM that works them, the calculator that prices the offer, the contract that closes it, and the buyer who takes it off your hands. One account, your brand on it, at one price you set.
Everybody else in your space is recommending five separate subscriptions and collecting a referral fee on each. That gap is your competitive advantage.
Website & pages→
PageForge city pages→
Design Studio→
Leads & CRM→
Calling & texting→
Campaigns & sequences→
Property data→
Tools & calculators→
Contracts & disposition→
Cash buyer network→
True Attribution
One console
Every client's site, leads and outstanding work in a single place.
Your prices
Your own services, priced by you, not resold at someone else's rate.
Your Stripe
Clients are billed automatically and the money lands in your account.
Your name on it
White label — the invite your client receives comes from you.
Agencies & freelancers
You already build and market for clients. Stop charging for the build and start charging every month — same work, recurring revenue.
Coaches & educators
Your students walk out and try to rebuild your system from notes. Ship it as software instead — your method built into their site, first lead to signed contract in one account.
Anyone with an audience
Today you send them to one company for a website, another for a CRM, another for contracts — and take an affiliate cut of each. Hand them one account under your own brand instead.
Apex Vivus Agency Coming soon
What you can put on a page
Most websites just sit there. Yours does work.
Text, photos, video, buttons, columns — the ordinary stuff is all there, and you drag it where you want it.
These eight are the ones nobody else has. You drop them onto a page the same way you'd drop in a photo, and then they do something for you: test your headline, hand a seller a real number, book the appointment, tell you where people gave up reading.
A/B Test
Show half your visitors one headline and half another. A week later you know which one got you more calls. Nothing to set up, nothing extra to buy.
Dynamic Content
The same page can say something different to the woman who got your probate letter than to the guy who clicked your Dallas ad. One page, not fifty.
SmartForm
A form that asks the next question based on the last answer — so you know whether the house is worth a call before they've finished typing.
AI Offer Tool
A seller types in their address and gets a real number while they're still on your website — not three days later after you've run comps.
Deals Map
A map of the houses you've actually bought, filling itself in from your CRM. Proof you really do work this area, and you never touch it.
Verified Review
Reviews attached to a deal that genuinely closed in your pipeline — not a quote you typed in yourself and hoped nobody checked.
Heatmap Tracker
Shows you where people clicked and how far down the page they got before they left. No code to paste, no separate bill.
Scheduler
They pick a time, it lands on your calendar, and the lead is already in your CRM. They click once, both things happen.
Made a section you like — a headline, a photo row, a set of trust badges? Save it, and it's there to reuse on every page and every site you run. Change it once and it changes everywhere you used it.
I, Humphrey, write these
Apex OriginalA page for every reason, in every town you buy in.
Everyone else writes one page per city. Humphrey crosses each town with why the seller is selling — probate, tenants, back taxes, divorce — and writes every combination in your voice. However many that comes to.
Everyone builds a page for every city. Humphrey builds one for every reason.
To turn up on Google in a town, you need a page about that town. Most platforms will now write those for you, and they all come out the same shape: we buy houses in Dallas, we buy houses in Houston, we buy houses in Plano.
Humphrey writes a different sentence.
We buy inherited houses in Dallas
Two things change instead of one — the reason they're selling and the town they're in. Every square below is one page. Tap one and watch the sentence change.
Reason ↓
Dallas
Plano
Frisco
Denton
McKinney
Inherited
In probate
In foreclosure
With tenants
From a divorce
Behind on taxes
Five towns shown here. Give Humphrey six reasons and fifteen towns and he writes ninety pages — because a woman who just inherited her mother's house in Dallas is not typing the same thing as a landlord in Plano who has had enough of his tenants. Each of them lands on a page written for them.
STEP 01
Show him a page you like
Point at one you already built. Every new page comes out in that shape — your layout, your photos, your brand.
STEP 02
Give him your towns and your reasons
Two lists, typed once. He crosses them and works out every page that needs to exist.
STEP 03
Tell him how to sound
Professional, friendly neighbor, straight to the point, or gentle. Say it once and every page sounds like you.
STEP 04
Read them, then publish
He hands them back as normal pages. Rewrite one, delete one, publish the lot. Nothing goes live until you say so.
One brain, one site
A website that reports back.
A website bought on its own can tell you one thing: you got a lead. That's the end of what it knows — it has no idea what happened next, because the rest of your business lives somewhere else.
Apex builds the site and runs the CRM. So every page starts watching the day it goes live, and everything it learns lands on the same lead record you're already working.
One seller. Every step. All the way to the check.
Most tools lose the thread the moment a lead becomes a deal. Apex doesn't. It follows the same person from the postcard that reached them, through the ad they clicked, to the page they read, to the contract they signed — so you find out what your marketing made, not how many forms it filled.
Postcard
Google ad
Your page
The form
The deal
$18,500
Visitor Journeys
Every page a seller read before they called you — and the exact page where the ones who didn't call gave up.
Heatmaps
Where people clicked, how far down they read, and the part of your page nobody has ever seen.
Form Analytics
Which question made them stop typing. Not "the form is too long" — which question.
Speed & Core Vitals
A score for every page and a list telling you which one to fix first, and what's slowing it.
SEO Command Center
Google Search Console wired in, the pages sitting just off page one flagged, and indexing requested for you.
Go Live
Point a domain you own, or buy one here. Apex checks it's working before it flips the switch.
Run several sites
A seller site, a buyer site, a niche site. One login, separate brands, separate lead flows — and you can run them for other people's businesses too.
Straight into the CRM
Every form becomes a lead record with its source, its campaign and its whole visit history attached.
Apex OriginalStop cancelling the marketing that was working.
Every change you make and every dollar you spend, on one timeline with your leads. So when the phone goes quiet you know exactly what caused it — instead of cutting the thing that was feeding you.
Impact Tracker
See exactly what happened, when it happened — and why.
Impact Tracker is your flight recorder. Every marketing move and every website change gets laid over your traffic, your conversions and your leads on one timeline — so cause and effect is obvious instead of a guess.
Almost all of it marks itself. A page goes live, a form gets edited, a headline changes — Humphrey was there, so it lands on the timeline without you doing anything.
Your ad spend marks itself too. He is connected to your Google Ads and Facebook accounts and reads the daily numbers, so the day you doubled a budget appears on the graph on its own — you don't tell him, he already knows.
And anything you put a code on marks itself. The QR on a postcard, the link in a cold email, the tracked number on a sign, the vanity URL on a radio spot — the moment somebody uses one, the campaign that sent them is on the timeline with them.
The only thing left for you to type is the day a physical thing happened that nobody has responded to yet — the morning five thousand mailers actually dropped. One date, and the whole drop is measurable from then on.
Change ten things in three weeks and you still get ten separate marks. Nothing gets blended together, so you can tell which one moved the needle and how far.
1 · Traffic
Sun, Jul 20 — PPC budget doubled. Traffic +140%.
2 · Conversions
Mon, Jul 21 — Homepage hero swapped. Conversions −58% — caught instantly.
3 · Leads
Fri, Jul 18 — 5,000 mailers dropped. Leads 3×.
4 · Everything On One Timeline
● Traffic● Conversions▮ Leads◆ Events
Every change on one timeline, correlated with the outcome it drove. Ask Humphrey about any spike or drop — it already knows which change caused it.
Three days, three different changes, three different effects — and none of them get blended together. The PPC spend brought a flood of traffic that converted at less than half the rate. The hero swap tanked conversions overnight. The mailers tripled leads two days before either of them happened. Same week, same graph, still separable.
Every mark on that timeline, in a list
The same marks, as a list
7 days
30 days
90 days
Each row here is one of the diamonds on the timeline above. Click it to see what that change cost and what it made.
Event detail
You can ask Humphrey
"Why did conversions fall on the 22nd?"
Humphrey
Two things landed that day. You swapped the homepage hero image, and your Google budget doubled. The new traffic converted at 1.4% instead of 3.4% — it was broader, colder, and mostly on phones. The hero swap wasn't the problem, the extra spend was. Your old traffic is still converting fine, and I'd put the budget back before you touch the page again.
Ask him anything about the business — the leads, the spend, the pages, the deals — and he reads all of it at once. An AI hands you back what you asked for. Humphrey is an IA — an Intelligent Awareness. He doesn't stop at the number. He tells you what it means, what caused it, what to do about it, and the thing you didn't know to ask.
Where those marks come from
Postcards
Every mailer gets its own web address and QR code. Scan it or type it in, and we know which drop they came from.
Cold email
Each person gets their own link. Not one link for the whole blast — one per person.
Cold calling
Your callers use a tracked number tied to the list, so the call shows up on the graph too.
Google & Facebook ads
We grab the ad click as it happens and keep it attached to that person.
Signs, TV & radio
Put a vanity URL or a QR code on it. Or don't — just pick the campaign from a dropdown and mark the day it ran.
Everything else
Google searches, someone typing your name in, a link from another site.
When they finally fill out your form, we match them up by email and phone. So the guy who read your postcard on the couch Monday and clicked your Google ad at work Thursday is one person, not two strangers. And when you close him, we send that back to Google and Facebook — so their ads start hunting people who actually buy houses instead of people who just fill out forms.
The source stays with the deal. Forever.
Most systems lose the tag halfway down the pipeline. You know a lead came from a postcard — and then it becomes a deal and the postcard is gone. So you can tell someone your cost per lead, but nobody in this business can tell you what a postcard is worth in assignment fees. In Apex the tag is welded to the deal the whole way.
The click Mailer 04
The lead Mailer 04
The offer Mailer 04
The contract Mailer 04
The check $18,500
Which is why Apex can tell you a mailer made $18,500, not that it made fourteen leads. Leads don't pay anybody.
It all ends up on your website
The postcard sends them to your site. The ad sends them to your site. The email sends them to your site. Your website is the one place all of it comes together — which is why it can't sit at a different company than your CRM.
Most of it logs itself
A page goes live, a form gets edited, a campaign starts spending — the mark appears on its own. The offline stuff, like a mail drop or a calling week, you type in once and it stays on the graph forever.
Drops matter as much as spikes
It catches the day something got worse, not just the day something got better — like the $2,100 that bought six leads and no deals, before you spend it again next month.
Apex OriginalThe postcard finally gets the credit it earned.
Every touch stays attached to the same person, from the first mailer to the signed contract. You stop paying for what got the last click and start paying for what actually produced the check.
True Attribution
Almost nobody calls the first time they hear your name.
Almost nobody calls the first time they hear your name.
So Apex counts every time they do.
A man gets your postcard in March and puts it on the kitchen counter. Three weeks later he Googles "sell my house fast" and reads two of your pages. A week after that he clicks one of your ads and finally fills in the form.
Every other tool writes down one thing: the last click. So the ad gets all the credit, the postcard gets none, and at the end of the month you cancel the mailer that actually started the deal.
Apex keeps every single touch, tied to that one man, all the way to the amount on the check.
One deal, start to finish. Every touch kept.
Mar 4
Your postcard lands
He scans the QR code
Mar 26
He Googles you
Reads two pages, doesn't call
Apr 2
He clicks your ad
Different device, same man
Apr 2
He fills your form
All three touches attached
May 14
You close it
Profit written back to each touch
71 days from the postcard to the check
$18,500
Who they say earned it
Google Ads$18,500
Direct mail$0
Organic search$0
The mailer looks dead. You cancel it — and two months later the ads dry up.
Who actually earned it
Direct mailStarted it
Organic searchKept it alive
Google AdsClosed it
All three get their share of the $18,500, in the order they happened.
Same deal. Same data. One of them tells you to cancel the mailer.
Or just ask me.
I'm looking at your leads, your spend, your deals and your traffic all day. You can ask me anything in plain English:
"Why did leads drop last week?"
"What should I stop paying for?"
"How long before a mailer pays off?"
Side by side
What you give up on a template platform.
Capability
Template platforms
Apex Vivus
Layout control
Fixed sections, set order
Move, add or delete anything, anywhere
Brand control
Logo and a color picker
Global type, color, spacing, shape
Split testing
Add-on or not offered
A/B Test block on any section
Personalization
Same page for every visitor
Dynamic Content by campaign or city
Bulk location pages
Written one at a time
PageForge matrix generation
Speed with a real design on it
Fast because the page is bare
99 desktop / 97 mobile, fully designed
Behavior data
Bring your own tools
Heatmaps, journeys, form analytics
Knowing if a change worked
A lead count and a shrug
A mark on the graph for every change
Attribution
Lead count and a source label
First touch through closed deal
CRM
Separate product, synced by Zapier
Same platform, same record
Tracking mail, calls and cold email
Can't see them at all
Every postcard and email gets its own code
Seeing the full path to a deal
Credits the last click, ignores the rest
Every step in order, ranked by Humphrey
Offer generation on-page
Not available
Seller gets a number on the page
Go and check
Compare this to the industry standard.
See it row by row
Compare this to the industry standard.
You'll find there is nothing standard about Apex.
Most comparison pages are rigged — the company writes it, so the company wins every row. So we wrote one to be checked instead. Every claim about the other platform is quoted from their own public pricing, feature and help pages, sourced at the bottom.
Where they do something better than us, we say so and show you what it is. You're choosing what to run your business on — you should get the whole picture, not the flattering half of it.
★★★★★
I run sites for fourteen investor clients. It used to take me the better part of a week per client just to get city pages up. PageForge does them in an afternoon and they stay editable afterward, so I am not locked out of my own work. I took on six more clients without hiring anyone.
Tanya Brooks
Marketing agency — Charlotte, NC · 14 client sites
Let's be honest about it
You're not buying
a website.
Nobody has ever wanted a website. You want the phone to ring with people who already trust you.
To look like a real company
Not the fourth version of the same page a seller saw this week.
To ship without a developer
A new campaign page on Tuesday, live Tuesday, without a ticket or an invoice.
To know what's working
Which page, which ad, which form field. Not a monthly lead count.
Apex was built backwards from those three things — which is why the builder isn't a product we sell next to the CRM. It's the front door of the same system.
Questions
Straight answers.
Pick a template, set your brand, and point your domain — most operators are live the same day. Your existing content can be brought over page by page, and your domain stays yours the entire time. Nothing about the switch requires you to pause your ad spend.
No. Start from a template, and the guided flow walks you through templates, then brand, then pages. If you never open the Page Editor, you still get a complete site. The editor is there for the day you want a page nobody else has, not as a requirement on day one.
Yes. Connect a domain you already own, or register a new one from inside the app. Go Live checks that DNS is pointing correctly and confirms the site is reachable before it marks you as live, so you're not guessing whether the switch worked.
It copies a page you already made and liked, in whatever tone you picked, and everything it writes lands as a normal page you can rewrite or bin. You read them before anything goes live, and you see the price before it starts. It's a first draft for forty towns at once — not a button that publishes things you haven't seen.
Same platform, same login, no connector in the middle. A form submission becomes a lead record with its source, campaign, and full visit history already attached. Attribution, sequences, and the deal pipeline read from that same record.
Yes. Sellers, buyers, a niche play, a second market — each site has its own brand, its own pages, and its own lead flow, all under one account. You switch between them from the site selector without logging out.
Yes — that's Apex Agency, and it's a whole side of the platform rather than a permission toggle. You get a client console, your own service catalog at your own prices, and billing through your own Stripe account so the money goes to you.
Two ways to charge: your client pays the Apex platform fee themselves and you bill only your service on top, or you pay the platform fee and charge the client one price you set. There's a separate page that walks through the whole thing, including moving a client's existing site over.
The domain is registered in your name and the words and photos are yours. Your pages are saved in a standard format rather than something only Apex can open, so you're not held hostage by the file type.
Start here
Build one page nobody else in your market has.
Take the page you send the most traffic to. Rebuild it in Apex, point half your traffic at it, and let the A/B block settle the argument.
Included in Apex Pro
Live the same day
Your domain, your content