Updated Carrot’s prices checked on carrot.com on
CarrotCRM is the CRM Carrot sells to real estate investors and agents, in four plans: Free for 1 person, Essential at $69 a month for 3, Scale at $179 for 5 and Team at $349 for 10. The free plan comes with every Carrot website, but an automatic reply to a new lead, workflows and lead groups start at Scale, so a website and a CRM for a team of 10 is $468 a month, as of 14 November 2026.
A few words first, in case any of this is new. A real estate investor buys houses directly from the owners. Each owner who asks about selling is a lead. A CRM, short for customer relationship manager, is the software where the investor keeps every lead, every call, text and email, and every follow-up, so no seller is forgotten. Carrot is a company that builds websites for investors, and CarrotCRM is its CRM. This page goes through every plan, what it includes and leaves out, and what a real team pays. If you are comparing Carrot with other options, our Carrot alternative guide puts the two side by side.
This review is written by Apex Vivus, which sells a CRM too, so we compete with Carrot. Every Carrot number on this page links to Carrot's own pages, read on 14 November 2026, and we show where Carrot wins and where Apex Vivus wins. We don't decide for you. You decide.
CarrotCRM is Carrot's CRM for real estate investors and agents, and it costs from nothing for one person to $349 a month for ten. This card is the short version of everything below.
Each CarrotCRM plan adds people and features: Free has one seat and the basics, and the automation that saves time starts at Scale. Here is every line from Carrot's comparison, as it reads on Carrot's page, with a short note under each one saying what it means. A dash means the plan does not include it.
| Feature | Free$0 | Essential$69/mo | Scale$179/mo | Team$349/mo |
|---|---|---|---|---|
| People who can log inEach person on your team needs a seat. | 1 | 3 | 5 | 10 |
| Follow-up sequencesA sequence is a set of texts and emails that go out to a seller on their own, over days or weeks. | 3 | 8 | 15 | Unlimited |
| Property reports a monthA report on a house: its records and what similar houses nearby sold for. | 5 | 50 | 100 | 200 |
| E-signatures a monthA contract the seller signs online instead of on paper. | — | 5 | 20 | 50 |
| Automatic reply to a new leadA seller who fills in your form hears back within seconds, even at night. | — | — | Yes | Yes |
| Campaign autorespondersAutomatic replies tied to a marketing campaign. | — | — | Yes | Yes |
| Caller pop-up on incoming callsWhen a seller calls, their record opens on your screen. | — | — | Yes | Yes |
| WorkflowsRules that do routine work for you, like moving a deal or assigning a task. | — | See below | Yes | Yes |
| Lead groupsLists like "probate" or "call back in spring". | — | — | 2 | Unlimited |
| Lead alertsHow you hear that a new lead came in. | Text and email | Text and email | Text and email | |
| SupportWho helps you when something is wrong. | Help center | Personal | Priority | Priority |
| Setup helpSomeone at Carrot setting it up with you. | Do it yourself | One-on-one | One-on-one | One-on-one |
| AI featuresMore AI use is the AI Suite add-on, $99 a month. | Monthly trial | Yes | Yes | Yes |
Not on the page at all. Carrot's CRM pricing page lists no limit on contacts or storage, no phone dialer, and no price per text or per call minute. Texting is included on every plan with the note "messaging rates apply". Carrot's website plan adds one call-tracking number with 100 minutes and 25 texts a month, and more numbers are $3 a month each (carrot.com/pricing). If any of these matter to you, ask Carrot before you choose a plan.
Three lines decide which plan most investors end up on. The automatic reply to a new lead starts at Scale: a seller who fills in your form at night hears back within seconds only from Scale up, and sellers often call the first investor who answers. E-signatures are counted: 5 a month on Essential, 20 on Scale and 50 on Team, and none on Free. And property reports, a report on a house with what nearby houses sold for, are 5 a month on Free and up to 200 on Team.
Carrot costs $119 a month for one person, $188 for three, $298 for five and $468 for ten, for the website and a CRM with enough seats. The CRM is priced separately from the website, so a team pays both. Here is the website plan, $119 a month, plus the smallest CRM plan with a seat for everyone, as of 14 November 2026.
| Team | Carrot, per month | Carrot, per year | Apex Vivus Core, per year |
|---|---|---|---|
| 1 person | $119 | $1,188 | $1,164 |
| 3 people | $188 | $2,016 | $1,164 |
| 5 people | $298 | $3,336 | $1,164 |
| 10 people | $468 | $5,376 | $1,164 |
"Per year" takes Carrot's yearly website price, $99 a month ($1,188 a year), plus twelve months of the CRM, because Carrot's CRM page shows no yearly CRM price. Apex Vivus Core is month to month: 12 × $97 = $1,164.
Two things the totals leave out. A person working alone who wants the automatic reply to new leads needs Scale, which makes it $298 a month for one person, the same as a team of five. And the AI Suite ($99), Premium Support by phone ($69) and messaging rates are on top. Carrot's page lists no plan for more than ten people.
Carrot's CRM pricing page disagrees with itself on four features: the plan cards near the top and the comparison table further down list them differently. We read both on 14 November 2026. These are the differences.
| Feature | The plan card says | The comparison table says |
|---|---|---|
| Workflows on Essential ($69) | Included, as "automated workflows" | Not included |
| Weighted round robin | On Essential and Scale | Only on Team |
| Employee scorecard | On Essential and Scale | Only on Team |
| User restrictions | On Essential and Scale | Not on Scale |
What to do about it. Weighted round robin hands new leads out to team members in turns; an employee scorecard shows how each person is doing; user restrictions limit what each person can see. If you are choosing a plan for one of these, ask Carrot in writing whether your plan includes it, and keep the answer. Carrot offers a 30-day money-back guarantee if it does not work out.
According to the public reviews we could read, CarrotCRM has not won people over yet: of 49 public reviews of Carrot, four mention its CRM or lead tracking, and all four are negative. Carrot's own reviews page tells a different story, which is normal for a company's own page. Here are both.
Carrot shows several customers who call CarrotCRM simple and say it saves them time (carrot.com/reviews, read 14 November 2026). A company picks its own quotes, and these may well be true.
Four mentions of the CRM, all negative. The two 2025 quotes below are the same person, posting on two sites.
“A few months ago Carrot came up with their native CRM. It's AWFUL.”
Kevin PritchettBiggerPockets, June 2025
“it is WOEFULLY inadequate as a platform to parse and tag leads”
Kevin PTrustpilot, June 2025
Read this as a sign, not a verdict. Four reviews is a small number, and Carrot's current CRM is newer than most public reviews of Carrot, so few people have written about it yet. The full count, with every quote linked to where it was posted, is in our Carrot review. If the CRM matters to you, use the 30-day money-back window to try it with real leads before you rely on it.
The Apex Vivus CRM comes with the website in every plan, for as many people as you like: Apex Vivus Core is $97 a month for both. That is the main difference. Carrot prices the website and the CRM separately and adds a seat limit; Apex Vivus prices them together with no seat limit.
Some of what Apex Vivus pulls for you costs it money, like public-record lookups and AI writing, so those use credits: 80 a month come with Core and 160 with Power-Up, and 1 credit is 10 cents. Texts and calls go through your own phone number from your own phone provider, at that provider's rates. Power-Up, $147 a month, adds the tools after the lead: EstiMate prices repairs from walkthrough photos, OfferAid works out the offer, DealDraft builds your deal team (title company, lender, contractor), Buyer Match finds cash buyers, and MaxFee sets your assignment fee.
What has the CRM done for people already? Shade Forkner in Seattle posted this when the first lead came in through his Apex Vivus website.
I got my first Lead on my Vivus website! She filled out the info box.
it's a multimillion Dollar house on the lake, looks like a low repair costs by the pics. ARV of 15 million.
I will be contacting her today to get some info, and schedule a walk through, for some solid numbers, including actual repair costs.
CarrotCRM wins on a free plan, people who set it up with you, and Carrot's long record; Apex Vivus wins on price for a team and on what every plan includes. Both lists are below, and you can weigh them yourself.
What Apex Vivus does not have yet. Apex Vivus is newer than Carrot and has far fewer public reviews, so you cannot yet weigh years of other people's experience the way you can for Carrot. And unlike CarrotCRM, the Apex Vivus CRM is not sold on its own: it comes with the website. The Carrot alternative comparison sets the two side by side, feature by feature.
We checked CarrotCRM's plans by reading Carrot's own pricing pages on 14 November 2026 and copying every price and limit as Carrot shows it. Here is what that meant, so you can check it.
Plans, seats, sequences, property reports, e-signatures and features from carrot.com/crm-pricing. The website price, add-ons and the money-back guarantee from carrot.com/pricing. Both read 14 November 2026.
The website plan, $119 a month, plus the smallest CRM plan with a seat for each person. "Per year" uses Carrot's yearly website price and twelve months of the CRM, because the CRM page shows no yearly CRM price. Add-ons and messaging rates are left out.
We did not buy a CarrotCRM plan, so we can only report what Carrot's pages say, not how well each feature works. Where the page disagrees with itself, we show both versions instead of picking one.
From our count of 49 public reviews of Carrot on Trustpilot, Google and BiggerPockets, read and coded 14 November 2026. The method for that count is on the Carrot review.
Apex Vivus competes with Carrot, and we would like you to choose us. Jerryll Noorden, who wrote this page and built Apex Vivus, was a Carrot customer for years and recommended Carrot in public. He left because he wanted a site that looked like nobody else's and tools for every step after the lead, and then built them. That is why every Carrot fact here links to Carrot's own page, and why this page lists where Carrot wins.
CarrotCRM is the customer relationship manager, or CRM, that Carrot sells to real estate investors and agents: the software where you keep every seller, every call, text and email, and every follow-up. Carrot says it works with or without a Carrot website. Leads from a Carrot website flow into it on their own; other sources connect through Zapier, a service that links apps together.
CarrotCRM costs $0, $69, $179 or $349 a month, as of 14 November 2026: Free for 1 person, Essential for 3, Scale for 5 and Team for 10. Carrot's CRM pricing page shows a yearly switch but no yearly prices. The AI Suite add-on is $99 a month more, and texting carries "messaging rates" Carrot does not list.
CarrotCRM is free for one person: the Free plan comes with every Carrot website plan. It is limited to 1 user, 3 follow-up sequences and 5 property reports a month, with no e-signatures, no automatic reply to new leads, no workflows and no lead groups, and help comes from Carrot's online help center.
The CarrotCRM plan that replies to new leads automatically is Scale, at $179 a month, or Team at $349. Free and Essential do not include the automated lead response, so a solo investor who wants a new seller to hear back within seconds pays for Scale, a 5-seat plan, even working alone.
A team really pays Carrot's website plan plus the CRM plan with enough seats. As of 14 November 2026, that is $119 a month for one person, $188 for 3 people, $298 for 5 and $468 for 10, before the AI Suite, Premium Support or messaging rates. Paying the website yearly takes $20 a month off the website part.
CarrotCRM has a limit on people for every plan: 1 on Free, 3 on Essential, 5 on Scale and 10 on Team. Carrot's CRM pricing page lists no plan above 10 people.
CarrotCRM includes e-signatures on its paid plans only: 5 a month on Essential, 20 on Scale and 50 on Team. The Free plan has none. An e-signature lets the seller sign the contract online instead of on paper.
CarrotCRM says texting is included on every plan, with a note that "messaging rates apply". The pricing page does not list the rate per text. Carrot's website plan also includes one call-tracking number with 100 minutes and 25 texts a month.
Whether CarrotCRM is any good depends on who you ask. Carrot's own reviews page shows customers who call it simple and say it saves them time. Of the 49 public reviews of Carrot we read on other sites, the four that mention the CRM are all negative, and none is positive. The CRM is newer than most of those reviews, so there are few reviews of it yet.
Carrot's CRM pricing page contradicts itself because its plan cards and its comparison table list different features. The Essential card lists automated workflows, but the table marks workflows as not included on Essential. Both lists sit on the same page, so ask Carrot in writing which one is right before you pay for a plan to get that feature.
You can use CarrotCRM without a Carrot website: Carrot's CRM pricing page says it is available "with or without a website". Leads from other places come in through Zapier.
Apex Vivus's CRM costs nothing extra: Apex Vivus Core is $97 a month for the website and a full CRM, with as many people as you like. For a team of 10, that is $97 a month, against $468 for Carrot's website and Team CRM, as of 14 November 2026. Apex Vivus is the company that wrote this page, so weigh that.
This CarrotCRM review was written by Jerryll Noorden for Apex Vivus, which competes with Carrot. Jerryll was a Carrot customer and recommended Carrot in public for years. Every Carrot fact on this page links to Carrot's own pages, so you can check it.
If you are on Carrot and want a CRM for your whole team at one price, the move to Apex Vivus is free. Your leads come with you from a CarrotCRM download, and your pages, blog posts and pictures come with you at the same web addresses. Your new site is built and checked before anything changes. See every step, or book a short call and we'll look at your setup with you.
Thinking about CarrotCRM? Let me walk you through every plan out loud: what each one includes and leaves out, what a team really pays, what reviewers say, and where Carrot and Apex Vivus each win. About six minutes, and you can stop me or ask me anything.
Turn your sound on