Updated Carrot’s prices checked on carrot.com on
Carrot is a company that builds websites for real estate investors: people who buy houses directly from the owners. Apex Vivus builds those websites too, and then keeps going, all the way to your paycheck. You get a site designed around you instead of a shared template, a full CRM for your whole team at one price (a CRM is the software where you keep every seller, every call and every follow-up), and a tool for every step that turns a seller's message into money: pricing the house and the repairs, making the offer, signing the contract and finding the buyer. From $97 a month.
Most comparisons only show where they win. This one shows where Carrot wins and where Apex Vivus wins, using Carrot's own prices and pages, so you have all the information. We don't decide for you. You decide.
Carrot set the stage for investor websites, and for many investors it was the first website they ever had. But a website that got you started is not always the one that grows with you. These are the four reasons we hear most from investors who start looking for something else.
The same templates are sold to investors in the same town. A seller comparing three "we buy houses" sites can struggle to tell you apart, and may call the wrong one.
A CRM is where you keep every seller you talk to and every follow-up. Carrot's website plan includes only a limited free CRM for one person. A team of three pays $69 a month more, and a team of ten pays $349 more.
A website gets you the lead: a homeowner who asks you about selling. You're paid only when the deal closes, and getting there takes more tools: one to price the house, one for the repairs, one for the offer, one to sign the contract and one to find a cash buyer. We couldn't find them on Carrot's pages, so you piece them together from other apps and spreadsheets.
Standing out means changing the template yourself, and a heavily changed site can end up outside what the platform supports.
"I started on Carrot. One day a seller told me they'd already sent me their information. They hadn't. They'd filled in a competitor's form, on a site that looked so much like mine they thought it was mine. Most of the time you would never even know that happened. That's why I built Apex Vivus: so an investor's website looks like the investor, and nobody else."
Jerryll NoordenBuying houses in Connecticut since 2016, creator of Apex Vivus
How he moved his own site, step by step: the Connecticut case study, from Carrot to Apex Vivus. Getting visitors but no calls? Why a Carrot website isn't getting leads, and what to do.
A Carrot alternative should fix what made you look in the first place, not just swap one website for another. Ask these ten questions about any platform. Here is how Carrot and Apex Vivus answer each one.
CarrotTemplates that investors in the same market share. Changing them is up to you.
Apex VivusDesigned around you: your photos, your story and your colors, from the first day.
CarrotThe free CRM covers 1 user. $69 a month for 3, $179 for 5, $349 for 10.
Apex VivusUnlimited users on every plan, at no extra cost.
CarrotOnly a limited free CRM: 3 follow-up sequences, 5 property reports a month, no automatic replies to new leads and no workflows. Those start at $179 a month.
Apex VivusThe full CRM, in every plan: unlimited follow-up messages that go out on their own, instant replies to new leads, automations, two-way texting, one inbox, and a board showing where every deal stands.
CarrotProperty reports with nearby sales, from 5 to 200 a month depending on the CRM plan.
Apex VivusEvery lead gets a Deal Room: one screen with the public records, what the owner still owes and the nearby sales. EstiMate prices the repairs from your walkthrough photos, and OfferAid works out your offer from what cash buyers really paid.
CarrotIt tracks your deals. Finding the buyer is up to you.
Apex VivusBuyer Match finds the cash buyers most likely to buy this house, from what they bought before. MaxFee works out your fee, what a buyer pays you to take over your contract, raising it until just before buyers would walk away.
CarrotLead forms built on Carrot's conversion framework.
Apex VivusThe seller picks what is going on (foreclosure, an inherited house, a divorce) and the whole page rewrites itself for them.
CarrotE-signatures from $69 a month: 5 to 50 sends a month, depending on the plan.
Apex VivusE-signatures are built in: you send your own purchase agreement from the lead or its Deal Room, with the seller's name, the address and your price filled in, and the seller signs online. No DocuSign account to pay for.
CarrotBuilt-in SEO tools, the work that gets your site shown on Google, and automatic location pages. SEO is Carrot's main strength.
Apex VivusSEO tools and location pages too, plus Humphrey, who can rewrite a short page into an in-depth guide that Google and AI search quote.
CarrotYou can download your leads. The site itself runs on Carrot's platform and templates.
Apex VivusYour words, pictures and leads are yours. Export your leads whenever you want.
CarrotIt shows where your leads came from. Working out what to change is up to you.
Apex VivusWhen a deal closes, your Google and Facebook ads are told which seller became a paycheck and what it made, so they look for more sellers like that one.
Carrot sells its website and its CRM as separate plans, and the CRM is priced by how many people use it. Apex Vivus includes the website and a full CRM in one price, with as many users as you like. These are the monthly prices on Carrot's own pricing pages, checked on 13 November 2026. Paying yearly brings Carrot's website plan to $99 a month ($1,188 a year).
| Plan | Who it covers | Per month |
|---|---|---|
| Website (CarrotWeb Individual) | Includes the limited CarrotCRM Free, 1 user | $119 |
| CarrotCRM Essential | 3 users | + $69 |
| CarrotCRM Scale | 5 users | + $179 |
| CarrotCRM Team | 10 users | + $349 |
| AI Suite add-on | Optional, more AI use | + $99 |
| Website and CRM for 3 people | $119 + $69 | $188 |
| Website and CRM for 10 people | $119 + $349 | $468 |
Source: carrot.com/go/plans and carrot.com/crm-pricing. Prices change, so check them before you decide. Every plan, limit and yearly total explained: Carrot pricing in 2026.
The CRM that comes with Carrot's website is a limited version. On Carrot's own pricing page, CarrotCRM Free has:
Automatic replies and workflows start on the $179 a month plan. The Apex Vivus CRM is the full CRM, included with every plan, for every user.
Your website and a full CRM, with as many users as you like: follow-up messages that go out on their own, two-way texting, one inbox for texts, calls and email, a board showing where every deal stands, a Deal Room on every lead, and tracking that shows which ad brought each deal.
Everything in Core, plus the tools that take a deal to the paycheck: EstiMate prices the repairs, OfferAid works out your offer, DealDraft builds your deal team (title company, lender, contractor), Buyer Match finds the cash buyer, and MaxFee works out the highest fee that buyer will pay you to take over your contract.
Month to month, no contract, unlimited users on both. See every plan.
The main features, side by side, with Carrot in orange and Apex Vivus in purple, and a short line under each one saying what it is. Both give you an AI website builder and tools to get found on Google. The difference is everything around that: who on your team can use the CRM, how your site speaks to each seller, and everything that happens after the lead comes in, from the repairs and the offer to your fee and the buyer.
This is not the full list. These are only the main differences. For every tool, with its screens and far more detail than fits on this page, see Apex Vivus vs Carrot, tool by tool →
| Feature | Carrot | Apex Vivus |
|---|---|---|
| Price and your team | ||
| Website, per month | $119 | From $97, with the full CRM |
| People who can use the CRMThe CRM is where you keep every seller, call and follow-up. | 1 on the free CRM | Unlimited |
| CRM for a team of 3 / 10A partner, a caller or an assistant each needs a seat. | + $69 / + $349 a month | Included |
| Follow-up sequencesMessages that go out to a seller on their own, over days or weeks. | 3 free; 8, 15 or unlimited on paid plans | Unlimited |
| Automatic replies to new leadsA seller hears back within seconds, even at night. | From $179 a month (Scale) | Included |
| Workflows and automationsRules that do routine work for you, like moving a deal or assigning a task. | From $179 a month (Scale) | Included |
| Lead groupsSort sellers into lists, like "probate" or "call back in spring". | From $179 a month (Scale) | Unlimited, included |
| Texts and email with sellersEvery conversation with a seller in one place. | Yes, messaging rates apply | One inbox for texts, calls and email |
| Contracts and e-signaturesThe seller signs online instead of on paper. | 5 to 50 sends a month, from $69 | Built in and included: your own agreements, filled in from the lead, signed online |
| Lead source and call trackingShows which marketing brings sellers, so you spend where it works. | Yes | Yes, and every closed deal traced back to the ad, search or letter that brought it |
| Your website | ||
| DesignWhat a seller sees first, and why they trust you, or not. | Shared templates | Built around each owner |
| AI website builderBuilds your site for you from a few answers. | Yes | Yes |
| Change your site by talking to itNo editor to learn. | — |  Say what you want, out loud or typed, and your page changes while you watch |
| SEO tools and location pagesHow you show up when sellers search Google in your towns. | Yes | Yes, plus PageForge city pages and a blog writer |
| Seller form that rewrites the page for the seller's situationA seller facing foreclosure sees a page about foreclosure. | — | SmartForms |
| Tools sellers use on your siteReasons for a seller to leave their details with you. | — | Instant Offer, Home Sale Forecast, Photo Repair Estimate |
| Heatmaps and A/B testsSee where visitors click, and test two versions of a page to keep the better one. | — | Built in |
| A guide who walks sellers through your site, out loudHe answers a seller's questions any time of day. | — |  The guide built into Apex Vivus |
| From the lead to the paycheck | ||
| Property reports with nearby salesWhat the house is worth, judged from what similar houses sold for. | 5 to 200 a month, by CRM plan | A Deal Room on every lead |
| Deal calculators: wholesale, flip, BRRRR, rentalWhether a deal makes money, for each way you might do it. | — | Calculizer |
| Repair estimates from walkthrough photosWhat the repairs will cost, before you make an offer. | — | EstiMate (Power-Up) |
| Offers worked back from what buyers paidHow much to offer the owner, and still leave room for a buyer and your fee. | — | OfferAid (Power-Up) |
| Your fee, pushed to just before a buyer walksThe assignment fee: what a buyer pays you to take over your contract. | — | MaxFee (Power-Up) |
| Cash buyers matched to the houseInvestors who buy without a bank loan, so the sale closes fast. | — | Buyer Match (Power-Up) |
| Your deal in front of buyers across REILinkMore buyers see your deal than your own list could reach. | — | The Repository: REILink's verified cash buyers, free |
| Learns from every closed dealSo the next deal starts smarter than the last one. | — | Your ads are told which sellers became paychecks |
| Marketing your business | ||
| Social media posts, written for youKeeps your page active without you writing every post. | — | Social media publisher: Humphrey writes your Facebook posts, you approve, they go out on schedule |
| Google Business Profile, run from your dashboardThe listing sellers see on Google Maps when they search for you. | — | Posts, photos, reviews and how people found you, in one place |
| Facebook and Instagram ad campaigns built for youThe audience, the ads and their pictures, checked against your state's rules. Nothing goes live until you approve it. | — | Humphrey Ads, releasing November 2026 |
A dash means we could not find it on Carrot's website, plans or pricing pages on 13 November 2026. If that has changed, tell us and we will correct it. This table shows the main differences only. The full list, with every tool explained and shown on screen, is in Apex Vivus vs Carrot, tool by tool.
Your website should look like you, not like a template, because a seller decides whether to trust you in seconds, before reading a word. If your site looks like the next investor's, that decision is a coin toss. Every Apex Vivus site is designed around its owner: upload four photos and your logo, and Apex Vivus turns them into professional pictures that fit your design, with your story and your colors on every page. These are sites our team has designed and built. None of them shares a template.
Before a seller gives a stranger their address and phone number, they decide three things, usually in seconds and without noticing. Jerryll Noorden, who created Apex Vivus, calls them the three pillars of conversion. He worked them out on his own Connecticut house-buying website, which is where his own seller leads come from, and every Apex Vivus site is built on them.
Do you know what you're doing? The seller judges that from clear steps, how long it takes and what it costs them.
Are you a real person they'd like to deal with? Your face, your name and your story answer that, not a stock photo.
Can you prove what you say? Real reviews, houses you've bought, years in business and a local address and phone number.
That is why every design is inspired by a person: male-inspired, female-inspired, couple-, partner- or team-inspired. It's not about whether you're a man or a woman. It's bringing your personality onto the website, your character, your energy and your vibe, instead of a detached, generic design that has nothing to do with who you are. A seller who feels they know you before they call is a seller who calls.
SEO, short for search engine optimization, is the work that gets your site shown when a seller searches Google for something like "sell my house fast" in your town. It is what Carrot is known for, so this is where the comparison matters most. Both platforms give you SEO tools and location pages, a page for each town you serve. The difference is in three things Google and AI search now pay attention to.
Carrot is known for SEO. Apex Vivus was created by Jerryll Noorden, widely known as the leading authority on SEO for real estate investors: getting an investor's website to rank, and turning its visitors into sellers who call. He developed the three pillars of conversion, the framework behind many #1-ranked investor websites, including websites built on Carrot. Some of Carrot's highest-performing clients, like Laurel Buys Houses and Florida Home Buyers, got to the top with Jerryll's SEO services.
October 27, 2026 · his Facebook post
“As promised a couple of weeks ago, I have reclaimed my throne! I now rank #1 on Google and Bing as I did a couple of years ago. […] As you can see, my face is showing like Jerryll Noorden. He has given the blueprint.”
Anthony Bostic, Anthony's Estates, Augusta, Georgia
What more of his SEO clients wrote
“In that month, I doubled my SEO leads. I made it to the 2nd spot in less than a month.”
Aaron Robinson · on BiggerPockets
“In one month he did more for my google rankings that I have been able to do over the past year and a half.”
A client of Jerryll's · on BiggerPockets
“Within 10 minutes, Jerryll was able to find 8 errors on my website and help me correct it!”
Jamiel Strickland · on BiggerPockets
Word for word, from Jerryll Noorden's references on BiggerPockets, where clients write them on their own accounts.
Sellers, Google and AI tools reward the page that answers the question best. Humphrey can rewrite a short post into an in-depth guide for your market, with the facts, the steps and the answers a seller is looking for.
Sellers now ask ChatGPT and Google's AI who buys houses near them. Every Apex Vivus page gives those tools the facts about you, your business and the towns you serve, so they can name you.
A seller form that rewrites the page for the seller's situation, and a guide who walks them through your site out loud, keep visitors on your site longer. That is a signal search engines notice.
That AI part is already happening. One month after his website moved to Apex Vivus, Šemso Gagulić sent Jerryll these two messages:
Šemso Gagulić, one month after his website moved to Apex Vivus. Shown with his permission.
Carrot's years of SEO work are real. If organic search is your main source of leads, Apex Vivus gives you the same tools to get found, plus the depth, the facts and the engagement that decide who gets named when a seller asks an AI.
Is my Carrot site missing from Google? If your Carrot site is missing from Google, read why a Carrot website isn't ranking, and how to fix it, step by step.
Say Maria inherited her mother's house in Hartford and fills in your form on a Tuesday night. Here is the whole deal on each platform, from her message to your paycheck, and what happens after.
In CarrotCRM, with a follow-up sequence
In CarrotFrom your phone
Your phone5 property reports a month, then other websites
Other websitesFrom your walkthrough notes
A spreadsheetA rule of thumb, like 70% minus repairs
A calculatorYour own list, group chats and calls
Your phoneFollowed in your pipeline; transaction tools from $179 a month
In CarrotLead reports show where sellers came from; the rest is up to you
Up to youHer page was written for "I inherited a house"
SmartFormChecked against do-not-call lists first
Her leadRecords, what is owed and real nearby sales
Deal RoomPictures from the walkthrough, priced at your rates
EstiMateWorked back from what cash buyers paid
OfferAidYour fee pushed to just before a buyer walks, then the buyers
MaxFee + Buyer MatchContract sent with the deal's details filled in, followed to closing
Built-in e-signatures + pipelineYour ads learn Maria became a paycheck, and look for more like her
True AttributionThe website is the same first step on both. Everything after it is the difference: on Carrot it happens in other apps and spreadsheets, on Apex Vivus it happens on the lead itself, so nothing gets lost between tabs. And when the deal closes, Apex Vivus learns from it, so the next one starts smarter.
Here is how a deal works, in plain terms. A homeowner asks you about selling: that is the lead. You work out what the house is worth and what it needs, you make an offer, and the owner signs a contract with you. Then you either buy the house yourself, or you sell your contract to a cash buyer, who pays you a fee to take it over (an assignment fee). You are paid when the sale closes.
A website, Carrot's included, handles the first step: it brings you the lead. Apex Vivus gives you a tool for every step after it, on the same screen as your conversation with the seller.
The Repository is where REILink's cash buyers look for deals. Push your contract to it in one click and it lands in front of buyers already looking for that kind of house, with the numbers, the repair scope and the photos attached. They open it, they make an offer, and they contact you directly. It is free, with no listing fee and no charge per deal.
Vivus is Latin for alive. Something alive learns from what happens to it, and repairs itself when something goes wrong. Most software forgets a deal the moment it closes. Apex Vivus learns from it, so every deal you close makes the next one easier to find and to win.
When a deal closes, Apex Vivus tells your Google and Facebook ads which seller became a paycheck and what it made, so they look for more sellers like that one, not just anyone who fills in a form.
See which ad, Google search or letter brought each closed deal, so you spend more on what pays and stop paying for what doesn't.
Tell support something on your site is wrong, and Humphrey can repair common problems himself, like a page that lost its design or tracking that stopped working.
Carrot is a serious company, and it is good at what it focuses on: the website. Give it credit where it's due, then look at what it was never built to do.
Carrot has focused on getting investor websites found on Google for over ten years, with built-in SEO tools and location pages.
Carrot reports speed scores of 90 or more on phones and 98 or more on computers for its sites, and speed matters to both sellers and Google.
Carrot runs training and events for investors on content and marketing, which many of its members value.
This page is the overview. Each guide below takes one question and answers it completely, in plain words, with sources.
Carrot, per month
Two different problems: too few visitors, or visitors who leave without calling
CarrotCRM a month, by people included
8 of 103 Carrot sites show a real person’s face in the first screen
The best review is a seller filling in the form. Shade Forkner in Seattle posted this when the first lead came in through his Apex Vivus website:
I got my first Lead on my Vivus website! She filled out the info box.
it's a multimillion Dollar house on the lake, looks like a low repair costs by the pics. ARV of 15 million.
I will be contacting her today to get some info, and schedule a walk through, for some solid numbers, including actual repair costs.
Investors who use Apex Vivus and REILink also say it gives more than they expected and keeps its promises. Here is what they wrote on Trustpilot, a public review site where anyone can post, word for word, each linked to the review itself.
“This company is giving more value than anyone else out there.”
Anthony B · on Trustpilot
“I am so excited for this new system Jerryll has created. This is a true ALL IN ONE system for everyone in Real Eatate!”
Elizabeth · on Trustpilot
“Jerryll and his team have worked hard at making sure that REI Link does what it says it will”
Michelle Couey Wolfson · on Trustpilot
“Apex Vivus is a powerful all-in-one system, and although we're just getting started, […] everything I've seen so far points to a very promising journey ahead.”
Touazeng Lor · on Trustpilot
Word for word, each linked to the review. Read every review on Trustpilot, good and bad.
The best Carrot alternative for real estate investors who want more than a website is Apex Vivus. It gives you a website built around you, a full CRM for your whole team at one price, and tools to price and sell the deal after the lead comes in, from $97 a month with unlimited users. Carrot is built around the website and SEO, with its CRM sold as a separate plan.
Sites like Carrot are website builders made for real estate investors: they give you a "we buy houses" website with a seller form, pages for the towns you buy in and tools to help it show up on Google. Carrot's competitors come in four kinds: other investor website builders, general website builders you set up yourself, CRMs that add a simple website, and all-in-one platforms such as Apex Vivus that also cover the work after the lead. To compare any of them, ask the ten questions on this page: does the site look like you, does the CRM cost more for each person, and does it help you price the house, make the offer and find a buyer.
Carrot costs $119 a month in 2026 for the website plan (CarrotWeb Individual; Carrot was formerly called InvestorCarrot), as of 13 November 2026, or $99 a month when paid yearly ($1,188 a year), per carrot.com/pricing. It includes CarrotCRM Free, a limited version of Carrot's CRM: one user, 3 follow-up sequences, 5 property reports a month, and no automatic replies to new leads, workflows or e-signatures. Paid CarrotCRM plans are $69 a month for 3 users, $179 for 5 users and $349 for 10 users, and the AI Suite add-on is $99 a month. Carrot's agency plan is $299 a month. Check carrot.com for current prices.
Carrot is worth it for what it is: a good investor website with SEO tools, a limited free CRM and paid CRM plans priced by team size. What it does not do is the work after the lead: pricing the house, estimating repairs, making the offer, setting your fee and finding a buyer. Apex Vivus does all of that on every lead, includes the full CRM for your whole team, and starts at $97 a month, less than Carrot's website alone.
Carrot's CRM is free only in a limited version, CarrotCRM Free, which comes with the website plan: one user, 3 follow-up sequences and 5 property reports a month. Carrot's own pricing page lists what it leaves out: automatic replies to new leads, workflows, lead groups, contract e-signatures, custom labels, filtered and saved views, transaction management and full reports; notifications come by email only, support is the online help center, and AI is a limited monthly trial. Automatic replies and workflows start on the $179 a month plan. In Apex Vivus the full CRM is included with every plan, for as many users as you like.
Yes, there is a cheaper alternative to Carrot: Apex Vivus Core is $97 a month and includes the website and a full CRM with unlimited users. Carrot's website plus a 3-user CRM is $188 a month as of 13 November 2026, and $468 a month for a team of 10.
Apex Vivus is better than Carrot for a team mainly on price per person. Apex Vivus includes unlimited users on every plan, so adding a partner, an acquisitions rep or a virtual assistant costs nothing. On Carrot, a team of 3 needs the $69 CRM plan, and a team of 10 needs the $349 plan, on top of the $119 website.
Whether Carrot owns your website comes down to two parts: your domain is yours wherever you bought it, but your site itself runs on Carrot's platform and its templates, so it cannot simply be taken to another host. With Apex Vivus you own your words, your pictures and your leads, and you can export your leads whenever you want. If you bought your domain through Carrot, ask Carrot to hand it over to you before you switch.
Carrot is good for SEO, which is its main strength: it has built-in SEO tools and location pages, and years of content training for investors. Apex Vivus has an SEO engine with location pages too, and adds the things that keep a visitor on the page longer, such as a seller form that rewrites the page for the seller's situation and a guide who walks sellers through your site. Apex Vivus was created by Jerryll Noorden, widely known as the leading authority on SEO for real estate investors and the developer of the three pillars of conversion.
"Powered by Carrot" on a website means the website runs on Carrot's platform. Many investor websites in the same market run on the same Carrot templates, which is why so many of them look alike.
You can make your Carrot site look different from other investors' sites by changing the template, but deep changes are up to you, and heavily customized sites can end up outside what the platform supports. That is what happened to Jerryll, who built Apex Vivus. With Apex Vivus, every site is designed around its owner from the start: your photos, your story and your colors, fully supported.
Yes, Apex Vivus has an AI website builder, like Carrot. Upload four photos of yourself and your logo, and Apex Vivus turns them into professional pictures that fit your design, fills every page with your business details and does the technical work. Humphrey, the assistant built into Apex Vivus, can also write and rewrite pages for you.
Yes, you can use a Carrot website with a different CRM. Carrot sells its websites and CarrotCRM separately and says it welcomes integrations, so you can connect another CRM. That also means paying for, and connecting, two products. Apex Vivus includes the website and the full CRM in one, with no connection to set up.
Carrot does not list a cash buyers list on its plans or pricing pages. CarrotCRM can track your deals, but finding the buyer is up to you. In Apex Vivus, Buyer Match picks cash buyers by what they have actually bought (Power-Up).
Apex Vivus is not only for wholesalers. It works for wholesalers, flippers, landlords and other investors who buy from motivated sellers. It also has setups for real estate agents and contractors, each with its own pipeline.
Yes, Apex Vivus is for real estate agents on Carrot too. It has a setup built for agents, with its own pipeline and tools for listing leads, alongside the setups for investors and contractors. Like the investor setup, it includes the website and a full CRM with unlimited users.
In Apex Vivus, AI is included, not an add-on like Carrot's AI Suite, which sells more AI use for $99 a month. Humphrey is built in: Power-Up includes 160 Humphrey credits a month (1 credit is 10 cents), editing your site by hand never uses credits, and extra credits can be bought when you need them.
Yes, you can switch from Carrot to Apex Vivus, and the move is free. Your pages, blog posts, pictures and leads come with you, at the same web addresses. The page "How the move from Carrot works" explains every step.
If you are ready to leave Carrot, the move to Apex Vivus is free. Your pages, blog posts, pictures and leads come with you, and your Carrot site keeps running until the new one is checked. See every step, or book a short call and we'll look at your Carrot site with you.
Looking for a Carrot alternative? Let me walk you through it out loud: where Carrot wins and where Apex Vivus wins, what each one really costs, and what happens from the lead to your paycheck. About seven minutes, and you can stop me or ask me anything.
Turn your sound on