Is Carrot worth it in 2026? The cost per lead and per deal, in dollars.
Updated Carrot’s prices checked on carrot.com on
Carrot is worth it if its website brings you enough deals to pay for itself: one Carrot website costs $1,188 a year on the yearly plan, so if one deal pays you more than that, a single deal a year covers it. In our worked example of 15 leads a month and one deal for every 30 leads, that is $6.60 a lead and $198 a deal for one person, and $896 a deal for a team of ten, as of 14 November 2026.
A few words first, in case any of this is new. A real estate investor buys houses directly from their owners. A lead is an owner who gets in touch about selling, and a deal is a house you buy, or sell on to another investor for a fee. Carrot is a company that builds websites for investors, so owners can find them online, plus a CRM, the software where you keep every lead. Whether Carrot is "worth it" comes down to one question: does what you earn from the leads it brings in cover what you pay for it? This page works that out, step by step.
Two honest warnings. Nobody can tell you how many leads your site will bring, so the lead counts and deal rates on this page are examples to show the arithmetic, labelled every time, and the calculator lets you put in your own. And Apex Vivus, which wrote this page, sells websites too, so we compete with Carrot. Every Carrot price links to Carrot's own page, read 14 November 2026.
Is Carrot worth the money? The short answer.
Carrot is worth the money when your site gets found and you follow up fast; the software itself is a small cost next to one deal. This card sums up everything below.
- What Carrot costs a year
- $1,188 for one website on the yearly plan ($99 a month), or $1,428 paid monthly ($119). A team adds CRM seats: $2,016 a year for three people and $5,376 for ten.
- Cost per deal, in our example
- At 15 leads a month and one deal for every 30 leads (examples, not results): $198 a deal for one person and $896 for a team of ten. Apex Vivus Core: $194, for any team size.
- When it is worth it
- When one deal pays you more than a year of the software, and your site brings at least one deal a year.
- What decides it
- Whether owners find your site, through Google, AI search or ads, and how fast you get back to them. Neither Carrot nor Apex Vivus promises a number of leads.
- Where these facts come from
- carrot.com/pricing, carrot.com/crm-pricing and apex.reilink.com/pricing, read 14 November 2026.
How much does Carrot cost a year?
Carrot costs $1,188 a year for one website on the yearly plan, and more for a team, because CarrotCRM charges by the number of people. To work out a cost per lead or per deal you need a yearly figure, so here is what each setup costs over twelve months, as of 14 November 2026.
| Setup | Per month | Per year |
|---|---|---|
| Carrot, one personWebsite (yearly) + free CRM | $99 | $1,188 |
| Carrot, one person with auto-replyWebsite (yearly) + Scale CRM, $179/mo | $278 | $3,336 |
| Carrot, team of 3Website (yearly) + Essential CRM, $69/mo | $168 | $2,016 |
| Carrot, team of 10Website (yearly) + Team CRM, $349/mo | $448 | $5,376 |
| Apex Vivus Core, any team sizeWebsite + CRM, $97/mo | $97 | $1,164 |
| Apex Vivus Power-Up, any team sizeCore + the deal tools, $147/mo | $147 | $1,764 |
Carrot's website is $119 a month, or $99 a month paid yearly ($1,188 a year; Carrot says "Save $240"). CarrotCRM is free for one person; Essential is $69 a month for 3 people, Scale $179 for 5 and Team $349 for 10. The CRM page shows no yearly price, so a CRM plan is counted as twelve months. Apex Vivus is month to month. Sources: carrot.com/pricing, carrot.com/crm-pricing, apex.reilink.com/pricing.
Why is there a "one person with auto-reply" row? Because CarrotCRM's automatic reply to a new lead, where a seller who fills in your form hears back within seconds, starts at the Scale plan, $179 a month, even for one person. Many investors want that, since sellers often go with the first investor who answers. In Apex Vivus the automatic reply is in every plan. The CarrotCRM review goes through every plan line by line.
What is left out: Carrot's AI Suite ($99 a month), Premium Support by phone ($69 a month), extra call-tracking numbers ($3 a month each), and texting, which Carrot says carries "messaging rates" without listing them. Apex Vivus sends texts through your own phone provider at that provider's rates. And on both, any money you spend on ads comes on top.
What is Carrot's cost per lead?
Carrot's cost per lead is what you pay in a year divided by the leads your site brings in that year, so it falls as your leads rise. We cannot know how many leads your site will bring, so the table shows three examples.
For example: one Carrot website, $1,188 a year, and 15 leads a month, which is 180 a year. $1,188 ÷ 180 = $6.60 a lead.
| Setup | 5 leads a month example | 15 leads a month example | 30 leads a month example |
|---|---|---|---|
| Carrot, one person | $19.80 | $6.60 | $3.30 |
| Carrot, one person with auto-reply | $55.60 | $18.53 | $9.27 |
| Carrot, team of 3 | $33.60 | $11.20 | $5.60 |
| Carrot, team of 10 | $89.60 | $29.87 | $14.93 |
| Apex Vivus Core, any team size | $19.40 | $6.47 | $3.23 |
| Apex Vivus Power-Up, any team size | $29.40 | $9.80 | $4.90 |
Software only. The lead counts are examples to show the arithmetic, not results measured or promised by Carrot or Apex Vivus.
Two things stand out. First, the number of leads matters far more than the price: the same Carrot website costs $19.80 a lead at 5 leads a month and $3.30 a lead at 30. Second, a team pays more for each lead on Carrot, because each person needs a CRM seat, while the Apex Vivus price does not change with the size of the team. A team of ten on Carrot pays about $29.87 a lead at 15 leads a month; on Apex Vivus Core it is $6.47.
If you pay for ads, the software is only part of it. Say you spend $500 a month on ads, $6,000 a year: at 15 leads a month that adds $33.33 a lead, five times the software. That is why most investors work hard to rank on Google, where a visit costs nothing.
What is Carrot's cost per deal?
Carrot's cost per deal is what you pay in a year divided by the deals you close that year. In our worked example that is $198 a deal for one person and $896 for a team of ten. Here is the arithmetic, so you can check it.
Our example, not a result. We assume one deal for every 30 leads and 15 leads a month, which is 180 leads and 6 deals a year. Nobody measured this for Carrot or for Apex Vivus; it is a round number to show the arithmetic. Your rate depends on your market, your offers and how fast you follow up. Put in your own in the calculator below.
| Setup | 5 leads a month 2 deals a year | 15 leads a month 6 deals a year | 30 leads a month 12 deals a year |
|---|---|---|---|
| Carrot, one person | $594 | $198 | $99 |
| Carrot, one person with auto-reply | $1,668 | $556 | $278 |
| Carrot, team of 3 | $1,008 | $336 | $168 |
| Carrot, team of 10 | $2,688 | $896 | $448 |
| Apex Vivus Core, any team size | $582 | $194 | $97 |
| Apex Vivus Power-Up, any team size | $882 | $294 | $147 |
Every column uses the same example rate, one deal for every 30 leads.
Read across a row and you see the same thing as with leads: more leads, fewer dollars a deal. One Carrot website goes from $594 a deal at 5 leads a month to $99 at 30. And read down a column: a team on Carrot pays more a deal than the same team on Apex Vivus Core, about 1.7 times as much for three people and 4.6 times for ten, because Carrot adds CRM seats and Apex Vivus does not.
What would Carrot cost you per lead and per deal?
What Carrot would cost you per lead and per deal depends on your own numbers, so put them in here. It starts with our example; change any box and the answers update. Nothing you type leaves this page.
When is Carrot worth it, and when is it not?
Carrot is worth it when the deals its website brings in pay you more than it costs, and it is not when the site brings no deals at all. The simplest test compares a year of the software with what one deal pays you. These three figures are what you need to cover in a year, as of 14 November 2026.
So the software is rarely what decides whether it is worth it. A tool that costs a thousand dollars a year and brings no deals is a loss; one that costs five thousand and brings ten deals is a bargain. What decides it is everything around the software:
- Whether owners find your site. A website brings leads only when people see it. That means ranking on Google for searches like "sell my house fast" in your city, showing up when people ask AI tools such as ChatGPT, or paying for ads. A new site usually takes months to rank, so budget for that time.
- Whether the site persuades them. Owners who land on your site need to trust you enough to fill in the form or call. Clear words, real photos of you and an easy form make a difference.
- How fast you answer. Owners often contact more than one investor, and often go with the first who answers. An automatic reply in seconds and follow-up texts and emails over the following weeks turn more leads into conversations. On Carrot that starts at the Scale CRM plan; in Apex Vivus it is in every plan.
- What you do after the lead. Working out repairs, making an offer, getting the contract signed and finding a buyer all turn a lead into money. Carrot focuses on the website and the CRM; Apex Vivus Power-Up adds tools for those steps.
If you are on Carrot now and your site is not bringing leads, the problem is usually one of the first two, not the price. Our guides on a Carrot website not ranking and a Carrot website not getting leads go through what to check.
Do Carrot customers think it is worth the money?
Carrot customers are split on whether it is worth the money: of the public reviews we counted that talk about price or value, two are positive and four negative. Some customers say Carrot brought them deals for years; others say it cost too much for what they got. Here are both sides, word for word, each linked to where it was posted.
Worth it
“Over the years I have acquired hundreds of real estate deals off Carrot leads.”
Jeff FilaliTrustpilot, February 2026
“Carrot has made having a website affordable and super easy.”
Bayardo NavarroTrustpilot, January 2023
Not worth it
“Your platform is too restrictive and costs too much to operate for a overhyped wordpress clone.”
Andrzej Walter LipskiTrustpilot, February 2026
“I definitely regret it as it was a waste of time and money.”
Brad BruceTrustpilot, July 2025
These come from our count of 49 public reviews of Carrot on Trustpilot, Google and BiggerPockets, read 14 November 2026. The full count, with every theme and every quote, is in our Carrot review. Notice that the customer who says Carrot brought him "hundreds" of deals and the one who calls it "a waste" pay the same price: what they got from it was different.
Is Apex Vivus worth it instead of Carrot?
Apex Vivus is worth a look instead of Carrot if you want the website and a full CRM in one price for any team size, or tools for every step after the lead. It costs $1,164 a year on Core and $1,764 on Power-Up, as of 14 November 2026. It does not promise leads either.
Your website and a full CRM with no seat limit: automatic replies to new leads, follow-up texts and emails, one inbox, a deal board, e-signatures built in, and a Deal Room on every lead with the property's public records. 80 credits a month for lookups and AI writing; 1 credit is 10 cents.
Everything in Core, plus the tools after the lead: EstiMate prices repairs from walkthrough photos, OfferAid works out your offer, DealDraft builds your deal team (title company, lender, contractor), Buyer Match finds cash buyers for the deal, and MaxFee sets your assignment fee. 160 credits a month.
Is it any good at bringing leads? Like Carrot, that depends on whether people find your site. Šemso Gagulić's website had been on Apex Vivus for about a month when he sent these messages: a seller found him through ChatGPT, and the next day another lead came in.
Šemso Gagulić, one month after his website moved to Apex Vivus. Shown with his permission.
Apex Vivus is newer than Carrot, so it has far fewer public reviews; you cannot yet weigh years of other people's experience the way you can for Carrot. The Carrot alternative comparison sets the two side by side, feature by feature, and the pricing page lists everything in each plan.
Where does Carrot win on value, and where does Apex Vivus win?
Carrot wins on its long record and a free CRM for one person; Apex Vivus wins on cost for a team and on what one price includes. Both lists are below, so you can weigh them yourself.
- A long record: Carrot has built for investors since at least 2014, going by the oldest review we read
- A free CRM for one person with every website
- Customers who say it brought them deals for years
- People who set it up with you on the paid CRM plans
- A 30-day money-back guarantee
- $1,164 a year for the website and CRM, whatever the team size
- The automatic reply to new leads in every plan, not from $179 a month up
- E-signatures built in, with no monthly cap
- Tools for every step after the lead, from repairs to your fee
- A free move from Carrot, with your pages kept at the same addresses
What Apex Vivus does not have yet. Years of public reviews. And the advantage on cost is biggest for teams: for one person on Carrot's yearly website plan with the free CRM, the two cost almost the same, $1,188 against $1,164 a year.
How did we work out the cost per lead and per deal?
We worked out the cost per lead and per deal by taking each setup's yearly price from the companies' own pages, read on 14 November 2026, and dividing it by example lead and deal counts. Here is what that meant, so you can check it.
Carrot's website plan, yearly price and add-ons from carrot.com/pricing; CarrotCRM plans and seats from carrot.com/crm-pricing; Apex Vivus from apex.reilink.com/pricing. All read 14 November 2026.
The lead counts (5, 15 and 30 a month) and the rate of one deal for every 30 leads are round numbers we chose to show the arithmetic. They are not measured results for Carrot or Apex Vivus, and we label them as examples wherever they appear.
Ads, your time, texting and phone rates, and add-ons. Carrot's CRM shows no yearly price, so a CRM plan is counted as twelve months of its monthly price; Carrot's website is counted at its yearly price, the cheaper way to pay.
From our count of 49 public reviews of Carrot, read and coded 14 November 2026. The method is on the Carrot review.
Apex Vivus competes with Carrot, and we would like you to choose us. Jerryll Noorden, who wrote this page and built Apex Vivus, was a Carrot customer for years and recommended Carrot in public. He left because he wanted a site that looked like nobody else's and tools for every step after the lead, and then built them. That is why every Carrot price here links to Carrot's own page, and why this page lists where Carrot wins.
Is Carrot worth it? Your questions, answered.
Is Carrot worth it in 2026?
Carrot is worth it in 2026 if its website brings you enough deals to pay for itself: the website costs $1,188 a year paid yearly, so if one deal pays you more than that, a single deal a year covers it. Whether it does bring you deals depends on the traffic you send it, by ranking on Google or by paying for ads, and on how fast you follow up. Carrot does not promise a number of leads, and neither does Apex Vivus.
How much does Carrot cost a year?
Carrot costs $1,188 a year for one website on its yearly price, which is $99 a month, or $1,428 a year at $119 a month paid monthly, as of 14 November 2026. The CRM is free for one person. A team of three adds $69 a month for CarrotCRM Essential, which makes $2,016 a year, and a team of ten adds $349 a month for CarrotCRM Team, which makes $5,376 a year. Add-ons such as the AI Suite ($99 a month) and Premium Support ($69 a month) are extra.
What is a cost per lead?
A cost per lead is what you spend for each seller who contacts you. You work it out by dividing what you pay in a period by the number of leads in that period. On this page we count only what the software costs; if you also pay for ads, add that too, because then your real cost per lead is higher.
What is Carrot's cost per lead?
Carrot's cost per lead depends entirely on how many leads your site brings in, so we cannot give one number. In our worked example, a solo investor on Carrot's yearly website plan who gets 15 leads a month pays $6.60 a lead for the software. At 5 leads a month it is $19.80 a lead, and at 30 a month it is $3.30. These lead counts are examples, not results Carrot has measured or promised.
What is Carrot's cost per deal?
Carrot's cost per deal in our worked example is $198 for a solo investor who gets 15 leads a month and closes one deal for every 30 leads, which is six deals a year. Change the number of leads or how many become deals and the cost changes too, so the calculator on this page lets you put in your own numbers.
Why do you assume one deal for every 30 leads?
We assume one deal for every 30 leads only to show the arithmetic, and we label it as an example everywhere we use it. It is not a measurement, and your own rate could be much better or much worse. That is why the page shows the arithmetic and a calculator, so you can replace our example with your own numbers.
Does Carrot guarantee leads?
No, Carrot does not guarantee leads, as far as its pricing page shows on 14 November 2026. It offers a 30-day money-back guarantee on the service. A website brings leads when people find it, through Google, AI search or ads, and when it persuades them to get in touch. Apex Vivus does not guarantee leads either.
Is Carrot worth it for a beginner?
Carrot can be worth it for a beginner who wants a simple website, a free CRM for one person and people who help set it up. A beginner should know that a new website takes months to rank on Google, so early leads often come from ads or other marketing. Budget for that time, and use the 30-day money-back window to check that Carrot suits you.
Is Carrot worth it for a team?
Carrot is less of a bargain for a team, because CarrotCRM charges by the number of people. A team of three pays $2,016 a year and a team of ten $5,376 a year for the website and the CRM, as of 14 November 2026. Apex Vivus Core costs $1,164 a year whatever the team size, because its CRM has no seat limit.
What does Apex Vivus cost a year, and what is its cost per deal?
Apex Vivus costs $1,164 a year on Core, which is $97 a month for the website and a full CRM, and $1,764 a year on Power-Up, which is $147 a month and adds the deal tools. In the same worked example, 15 leads a month and one deal for every 30 leads, Core works out at $194 a deal and Power-Up at $294 a deal. Those are examples, not results.
What costs are not in these numbers?
These numbers leave out ads, your time, texting and phone rates, and any add-ons. Carrot's texting carries messaging rates that its pricing page does not list, and Apex Vivus texts go through your own phone provider at that provider's rates. If you pay for ads, add what you spend to the yearly cost before you divide.
Who wrote this page, and do you have a conflict?
This page was written by Jerryll Noorden, who built Apex Vivus, so yes, we have a conflict: Apex Vivus competes with Carrot. Jerryll was a Carrot customer for years and recommended Carrot in public before he built Apex Vivus. That is why every Carrot price here links to Carrot's own page, and why we show where Carrot wins.
Where every number comes from.
- carrot.com/pricing: website plan $119 a month or $99 a month paid yearly, add-ons, call tracking, money-back guarantee. Read 14 November 2026.
- carrot.com/crm-pricing: CarrotCRM plans, prices and seats. Read 14 November 2026.
- Apex Vivus pricing: Core $97 a month, Power-Up $147 a month. Read 14 November 2026.
- Carrot review 2026: our count of 49 public reviews of Carrot, with the method. Coded 14 November 2026.
- Trustpilot, Carrot's page: the four customer quotes above. Read 14 November 2026.
Everything else about Carrot, in plain words.
Want more from what you pay each year? See how the move works.
If you want more from what you pay each year, the move from Carrot to Apex Vivus is free. Your pages, blog posts and pictures come with you at the same web addresses, so what Google already shows keeps working, and your leads come with you from a CarrotCRM download. Your new site is built and checked before anything changes. See every step, or book a short call and we'll look at your setup with you.
Hi, I'm Humphrey.
Wondering whether Carrot is worth the money? Let me work it out with you out loud: what Carrot costs a year, what that means per lead and per deal, where Carrot wins and where Apex Vivus wins. About six minutes, and you can stop me or ask me anything.
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