90%+ of the people who visit your website leave without filling in your form.
Give them something they will fill in.
Motivated sellers don’t want to hand over their phone number and wait for a sales call. The Home Sale Forecast is a section for your website that gives them a free forecast of how their sale would go, for just an address and email. You get the lead, and Humphrey keeps in touch, calmly, until they’re ready to talk.
Not all motivated sellers are ready to sell now.
A motivated seller isn’t defined by whether they want to, need to or have to sell their house. A motivated seller is defined by how willing they are to sell it below market value. Plenty of them land on your website. Not all of them are ready to sell today.
Many of them come to your website just to get a feel for it: how selling to a cash buyer works, what they might get and how long it would take. Some aren’t ready to sell yet. Others are ready, but want nothing to do with the pressure that comes with selling. To both, a form for a no-obligation cash offer reads like a high-pressure car salesperson: pushing for an appointment, a high-pressure follow-up nightmare, an answer to the offer and a walkthrough, as soon as possible.
So they look around and leave without leaving anything behind. No email, no phone number, nothing for you to follow up on.
The Home Sale Forecast catches them while they’re still figuring it out. They get the answers they came for, and you get their address and email, so you can follow up when they’re ready.
To a seller, a form feels like a commitment.
They see a form as an obligation to set an appointment, to talk to people, to make a decision, and to sell their house. That is very intimidating when you’re not 100% sure how the process works, or when you’re not 100% sure you’re ready to sell.
Being motivated to sell doesn’t mean they want to be forced into a commitment and a decision right now. So they leave, and you never knew they were there.
Real estate websites typically turn 1 to 5% of visitors into leads (Sierra Interactive).“If you’re not yet ready to sell,
grab one of these.”
That’s the idea behind the Home Sale Forecast. It gives sellers more information without the commitment hanging over their head: no appointment to schedule, no car salesperson on the phone, no being forced to make a decision, no being pushed towards selling. Just a clear prediction of how their sale would go.
Answers without anyone calling.
Information they can keep.
A prediction of how their sale would go, not just a home value. The seller sees what selling would actually be like, on their own time, before they commit to anything.
How would my sale go?
A likely sale range for their house, from real sales near them.
How long would it take?
How long homes near them take to sell with an agent, next to a cash sale on their date.
What did the neighbors get?
Homes like theirs that sold nearby, and for how much.
What would I actually keep?
A listing after commission, repairs and months of payments, next to selling as-is.
The more they tell it, the more it gives back. Each answer about their house and plans unlocks more: a repair estimate, their best way to sell, and a plan in the PDF. Every answer also lands on their lead for you.
It’s not a loose little feature.
It’s connected to your whole system.
With the Home Sale Forecast you grab the people who will eventually be motivated, but not yet. Your CRM watches for them to land on your website again. Humphrey then sends a very humble, low-pressure follow-up and starts to nurture them. That is the goal.
Address and email, and the forecast is ready in seconds.
As a lead, with their timeline: now, or months away.
Your site recognises them when they return, or reopen their forecast.
An email: who came back, what they looked at, and when they said they might sell.
A short, humble email in your name. The moment they say they’re ready or ask for your offer, he stops and you get a “ready to talk” email.
SmartForms catch the sellers ready to commit now.
The Home Sale Forecast catches the ones who need to feel at ease first.
“Call me. What would you pay for my house?”
They’re ready for the call and the walkthrough. Your SmartForm or Instant Offer puts them in front of you today.
Saved on the lead as: ready now“What would I get? Just don’t push me.”
They want the same answer, without being called, pushed into a walkthrough or rushed into a decision. The forecast gives them their numbers, and Humphrey keeps in touch calmly, so when they’re ready to talk, you’re the one they already trust.
Saved on the lead as: 1–3 months, 3–6 months, 6+ months or just curiousEvery design says the same thing.
No pressure.
Each one offers the forecast in a different way, so it fits your site and the seller you’re speaking to. Click any design to see it full size.
Showcase7 designs
The forecast is right there before they give an email. Nothing is hidden, so nothing feels like a trap.
On their schedule4 designs
Tells the seller there is no rush. They pick their own timing, and you follow it.
The forecast itself4 designs
Shows the real pages. Seeing the work up front is what makes a skeptical seller trust it.
Simple2 designs
One calm invitation, anywhere on the page.
Fifty cents a seller.
Nothing for the ones you already have.
For each new forecast.
When a seller comes back for another look within 30 days.
Every seller is saved as a lead, even if your balance runs out.
Good to know.
What is the Home Sale Forecast?
A section on your website where a homeowner types their address and email and gets a free prediction of how their sale would go: what the house is worth, what sold nearby, how long a sale would take with an agent compared with selling for cash, and what they would walk away with each way.
How is that different from a form?
A form only asks for an address and a phone number, but to a seller that feels like signing up for calls, a walkthrough and a push for a decision. The forecast asks for an email in exchange for answers they can keep. No call, no appointment, no pressure. You still get their name, the address and, on the "On their schedule" designs, when they think they might sell.
Why would a seller trust this more than a form?
Because they get something useful first, and they don't have to talk to anyone to get it. They see their likely sale range, what sold nearby and what they would keep, on their own time. When you do reach out, it is to someone who has already seen you be helpful instead of pushy.
What about sellers who are ready to talk now?
They can. Every forecast has a button to ask for your cash offer, and your SmartForms and Instant Offer stay on the page. The forecast adds the sellers who want their numbers without the pressure, the ones who would otherwise leave.
What happens after they get their forecast?
They are saved as a lead in your Apex Vivus CRM with their timeline. When they come back to your website or open their forecast again, you get an email. Humphrey writes a short, low-pressure follow-up for you, and you choose whether each one waits for your approval or goes out on its own. When they say they want to sell soon or ask for your cash offer, Humphrey stops and you get one "ready to talk" email.
Does the forecast stay current?
Yes. When a seller opens their forecast a month or more later, it refreshes with the latest nearby sales, so it stays a reason to come back. Nothing is refreshed for sellers who never open it.
Will Humphrey ever pester my leads?
No. Follow-ups are email only, never more than one a week per seller, only in daytime where the seller lives, and never to anyone who unsubscribed or asked not to be contacted. Every email carries your postal address and an unsubscribe link.
What does it cost?
A forecast uses 5 credits ($0.50) from your Apex Vivus wallet when the property data has to be looked up. A house already looked up in the last 30 days is free. With no credits left the seller is still saved as a lead and told their forecast is being prepared; it finishes as soon as you add credits.
Is the forecast an appraisal?
No. It is an automated estimate from public records and nearby sales, and it says so. It is there to give the seller a realistic picture, not to replace an appraisal.