Sellers already know a cash offer has a catch.
Tell them what it is.
Almost every “we buy houses” website lists the benefits and nothing else, so the seller assumes the worst about everything it leaves out. The Pros and Cons block puts the real advantages of a cash offer next to the real disadvantages, starting with the one every seller is wondering about: the offer is below full market value. Saying that out loud is what makes everything else on your page believable.
Which buyer would you call?
A homeowner reads two cash buyers’ websites the same evening. Both promise speed and no repairs. Only one of them admits what the seller gives up for it.
- ✓Fast closing
- ✓No repairs
- ✓No fees
- ✓Fair cash offer
Every line is good news, so the seller keeps reading between them. “Fair” to whom? What’s the catch?
- ✓Close in about two weeks, or on the date you pick
- ✓Sell as-is: no repairs, no cleaning
- −The offer is below full market value: you trade some price for speed and certainty
- −Check the buyer: proof of funds, reviews and a local closing attorney
The catch is right there, in your words. What is left to doubt is the good news, and you just showed them you don’t hide the bad.
The honest pros and cons,
written for you, yours to change.
It comes with five advantages and three disadvantages that are true for any honest cash buyer, plus two optional boxes that tell the seller who a cash sale fits and who should list instead. Reword them, add your own, remove what doesn’t apply.
The downside is what sells the upside.
And it saves you the wrong calls.
It answers the question they won’t ask
“How much less will I get?” is on every seller’s mind. Answering it before they ask takes away the reason to leave and look elsewhere.
It makes the good parts believable
A page that admits a real cost earns trust for the rest of what it says: the closing date, the as-is sale, the fees you pay.
The right sellers call
The “fits you if” boxes let a seller with a perfect house and plenty of time see listing is better for them, before either of you spends an hour on it.
6 designs, the same honest list.
Each design shows the same points in a different way, so it fits your site. Click any design to see it full size.
Good to know.
Won't listing the downsides scare sellers off?
The sellers it scares off are the ones a cash offer was never right for, and they would have found out on the phone anyway. The rest already suspect there is a catch. Seeing it named, in plain words, on your own website tells them you are not hiding anything else.
What does the block say out of the box?
Five advantages (closing in about two weeks or on the date they pick, selling as-is, no commissions with the buyer paying the usual closing costs, no loan or appraisal to fall through, no showings) and three disadvantages (the offer is below full market value, there is no bidding war, and they should check the buyer: proof of funds, reviews and a local closing attorney).
Can I change the points?
Yes. Reword any point, mark it as an advantage or a disadvantage, add up to 14, remove the ones that are not true for you and put them in your order. Keep every point true for your business: the honest downsides are what make the upsides believable.
What are the "fits you if" boxes?
Two optional boxes at the end: a cash sale fits if the house needs work, there is a deadline or waiting costs money; listing fits if the house is in good shape, they have months and the highest price matters most. You can reword both or turn them off.
Does it work on phones and in Spanish?
Yes. Every design rearranges itself for a phone, and the whole block switches to Spanish with one setting.
Can Humphrey add it for me?
Yes. In the page editor, ask Humphrey for an honest pros and cons section and he drops it in. You can change anything he does.
What does it cost?
Nothing extra. It is one of the blocks every Apex Vivus website comes with.