Real estate investing software.
From lead to close.Real estate investing software.
From lead to close.Real estate agent software.
From listing to close.Contractor estimating software.
From lead to contract.
Real estate wholesaling software that prices the repairs from your phone photos, then carries the same numbers into your offer, the contract and your cash buyers.
Price the rehab from your phone photos, then run the same numbers as a flip, a rental or a BRRRR — and straight into your offer and your lender package.
Price the repairs from your phone photos, and the same numbers carry into the seller’s price, the net sheet and your buyer’s offer.
Price the scope from your phone photos, and the same numbers become the Good, Better and Best proposal your client signs.
The whole system, $147 a month. Month to month, no setup fee.
We didn’t start with features.
We started with why deals die.We didn’t start with features.
We started with why deals die.We didn’t start with features.
We started with why deals die.We didn’t start with features.
We started with why jobs are lost.
Most software is built from a feature list — more tools to fight the problems with. We started from the other end: we listed everything that kills a dealkills a dealkills a dealloses a job, and built the system to eliminate all of it. Here are the elevenelevensixsix culprits of failure, and how Apex Vivus eliminates each one.
- 01Your rehab numbers are wrong.EstiMate prices every repair from photos, line by line at your own rates — down to the dumpster calculations, the permits and the consumables, from the stray screws to the caulking and the painter’s tape.
- 02Your margins are fantasy.OfferAid builds the offer backward from what cash buyers actually pay, and MaxFee finds the highest fee they will still accept.
- 03You rent your buyers.Your buyers live in the system, and Buyer Match picks them by what they have actually bought.
- 04No one knows the real deal.The deal is one record — change a number once and it changes everywhere.
- 05Your execution is fragile.When a contractor disappears, post the job on REConnect, REILink’s free contractor marketplace, and find a replacement without starting over.
- 06You are the IT guy.There is nothing to wire — the website, CRM, estimator and deal tools are one system.
- 07Your system forgets everything.Apex Vivus keeps the history on the deal. Learning which estimates were right and which offers were accepted is coming soon.
- 08You guess why deals die.Apex Vivus shows how many buyers viewed a deal you posted to the Repository.
- 09“All-in-one” means “good at nothing.”Every part is a full product, and all of them work from one record.
- 10Gatekeepers own your business.You own your website, your search pages and your buyer list.
- 11You compete instead of collaborate.Post the deal in the Repository and it reaches buyers across the REILink network, not just your own list.
- 01Your rehab numbers are wrong.EstiMate prices every repair from photos, line by line at your own rates — down to the dumpster calculations, the permits and the consumables, from the stray screws to the caulking and the painter’s tape.
- 02Your margins are fantasy.Flip, rental, BRRRR and every other exit run from the same numbers, side by side — including the ones that lose money.
- 03You rent your buyers.Your buyers live in the system, and Buyer Match picks them by what they have actually bought.
- 04No one knows the real deal.The deal is one record — change a number once and it changes everywhere.
- 05Your execution is fragile.When a contractor disappears, post the job on REConnect, REILink’s free contractor marketplace, and find a replacement without starting over.
- 06You are the IT guy.There is nothing to wire — the website, CRM, estimator and deal tools are one system.
- 07Your system forgets everything.Apex Vivus keeps the history on the deal. Learning which estimates were right and which offers were accepted is coming soon.
- 08You guess why deals die.Apex Vivus shows how many buyers viewed a deal you posted to the Repository.
- 09“All-in-one” means “good at nothing.”Every part is a full product, and all of them work from one record.
- 10Gatekeepers own your business.You own your website, your search pages and your buyer list.
- 11You compete instead of collaborate.Post the deal in the Repository and it reaches buyers across the REILink network, not just your own list.
- 01The price is an average of other people’s sales.DealRoom comps pull the nearby closed sales for any address, so the price starts from real sales. A home value report is coming soon.
- 02“Fix it first” is an opinion.EstiMate prices the improvements from photos, so as-is and fixed-up are two numbers next to each other.
- 03The seller is surprised at the closing table.The net sheet shows what they walk away with after the payoff, the commissions, the tax proration, title insurance and transfer tax.
- 04Repair requests don’t hold up.Every line on the repair addendum is priced and carries its photo.
- 05Every document is built from scratch.The comps, the net sheet and the repair numbers all come off the same record.
- 06Nobody can tell you what produced a listing.True Attribution ties won listings back to the open house, the ad, the page or the referral that produced the appointment.
- 01You drive out to quote jobs nobody was going to buy.Homeowners design and price their own remodel in Design Studio on your site, so the job reaches you with the scope built and the price already seen.
- 02The quote misses the small stuff.EstiMate adds the dumpster, the permits, the tape, the caulk and the screws as their own lines, at your prices.
- 03“Your price is too high.”Good, Better and Best let them choose their budget — and if it’s still too much, they swap materials instead of asking you to cut your price.
- 04Quotes go quiet.Follow-up goes out under your name on a schedule you set once. Flagging quotes that were opened but never answered is coming soon.
- 05Change orders turn into free work.Change orders are priced at your markup.
- 06You don’t know which leads pay.Close rate and money won, split by where each job came from — your site, a studio session or a REConnect bid.
Find the owner
before they go looking.
A foreclosure, a probate or a tax lien doesn’t make someone a motivated seller. Motivation is a response to a circumstance, not the circumstance itself — a willingness to accept an offer below market value — and most of the people on those lists aren’t there yet. Deal Radar searches your territory every night and ranks the owners by how likely they are to sell below market value, so each morning you know who to reach first: before anyone else does, and before they type their problem into Google.
Deal Radar is a separate product, sold per territory — one county or up to ten ZIP codes — but not a separate system. It runs on the same record as Apex Vivus: it reads your CRM history and website activity, and every owner you work keeps that record through follow-up, repairs, buyers and results. The walkthrough below uses sample properties and numbers, not customer results. See Deal Radar
You tell it where you invest and what to look for.
Choose one county or up to 10 ZIP codes, enable supported Hunt criteria and set your daily delivery target. All Hunts in a territory share a ceiling of 100 new opportunities per day. Actual delivery depends on available matches.
It went looking while you slept.
In this example, the morning worklist brings together new Hunt opportunities and updates to saved leads. With Apex Vivus connected, available CRM history and identifiable website activity can add context. Each item explains why it appeared.
It shows what the available records tell you.
Example: Maria Delgado, 448 Oak St. Available records suggest an absentee owner, tax delinquency and a scheduled auction. Deal Radar shows the source and dates so you can check the situation. If you enable contact lookup, it searches for available phone numbers and/or email addresses separately.
It drafts an opener for your review.
Humphrey drafts an opener using the available facts. You check the message and decide how to contact the owner. Standalone Deal Radar does not send automated seller outreach. Supported follow-up through Apex Vivus requires approval and channel permissions.
Meanwhile it never stopped watching the people who said no.
A separate example: John Smith previously declined your offer. You added the property to Watching. A new supported property event brings it back for review. With Apex Vivus connected, your earlier conversations and identifiable website visits can help explain why it matters now.
You ask for photos. The repair estimate runs itself.
With Apex Vivus, walkthrough photos can be analyzed by EstiMate using your configured rates. Example: estimated ARV $347,000 and repairs $31,600. Review the scope, comparables and other costs before using the resulting offer estimate. Photos cannot reveal every hidden repair.
See potential buyers before making your offer.
Recorded purchases can identify potential buyers and their observed buying patterns. Confirmed REILink buy boxes add stated preferences. Historical purchases do not guarantee a buyer will purchase this property. Example: a $251,500 assignment price less a $237,300 seller contract leaves a $14,200 gross assignment fee before other costs.a $251,500 sale to one of these buyers, less a $237,300 purchase, leaves $14,200 before other costs.
Then it tells you what the whole thing was actually worth.
It records the outcome from discovery through to closing, against everything the deal cost you. In this illustration, over ninety days: 128 opportunities reviewed, three closed, $41,600 in assignment fees traced back to Deal Radar — against roughly $4,000 all in, being three months of subscription plus $412 of contact lookups, $96 of which came back because nothing was found. Figures are illustrative, not a forecast, and your own costs and results will differ.
One deal, start to finish.
Nothing typed twice.One deal, start to finish.
Nothing typed twice.One listing, start to finish.
Nothing typed twice.One job, start to finish.
Nothing typed twice.
Follow one seller from a question on your website to a contract in front of matched buyers. At each step, look at what the next part already has when it starts.
The seller tells you what’s going on.They pick their situation on your site, and the page answers them before it asks for anything.Carried forward · the situation, the address, the photos
EstiMate prices the repairs from the photos.Every line at your own rates, with the dumpster, the permits and the consumables added for you.Carried forward · the repair total, line by line
Deal Room puts the deal on one screen.The conversation, the public records, the Zestimate, what’s still owed and the sales that actually closed nearby.Carried forward · the ARV, the comps, the equity
OfferAid works the offer backward from what buyers pay.Pick what matters — a bigger fee, a faster sale, a stronger offer — and it rebuilds the rest around it.Carried forward · the seller offer, your fee, the buyer price
MaxFee finds the highest fee buyers will still pay.It raises the fee $50 at a time and stops just before buyers start to walk away — or before the buyer’s profit gets too thin.Carried forward · the fee, applied to the deal
Buyer Match shows who can actually afford it.Every matched buyer, the most each one can pay, and how much room that leaves above your price.Carried forward · the buyers this house fits
The deal goes out as a complete package.Each buyer opens it already calculated on their own costs, lender and return targets.Carried forward · the scope, the photos, every number
Nothing on this deal was typed twice.
Follow one property from the first lead to the lender package. Every step starts from the numbers the last one produced.
Every source lands on one record.A wholesaler on the network, your own site, an ad, a letter — the same address, records and comps either way.Carried forward · the property and its history
The repairs come from the photos.Itemized at your own rates, with the photo kept on every line a lender might question.Carried forward · the repair total
One set of numbers runs every exit.Flip, rental, BRRRR, short-term rental, wholesale and house hack, side by side — including the ones that lose money.Carried forward · the exit that wins
OfferAid shows what you can pay and still hit your return.It works backward from what houses like this one actually sold for.Carried forward · your maximum offer
The lender package comes off the same underwriting.LTV, DSCR, ARV and the projected refinance, with your entity and track record already on it.Carried forward · nothing retyped for the lender
One property, analyzed once. Every exit runs off the same numbers.
Follow one listing from the comps to the buyer’s offer. The same numbers run through every document you hand anyone.
Price the house from the comps, with your adjustments.Per square foot, per bedroom and the lot premium, applied to every comp — low, target and high.Carried forward · the comps and your adjustments
Price the improvements from photos.List it as it stands or fix these first — two numbers next to each other instead of an opinion.Carried forward · each repair, with its photo
The seller sees what they would actually walk away with.After the payoff, both sides of the commission, the tax proration, title insurance and transfer tax.Carried forward · the same sale price
Your buyer’s offer comes off the same comps.When the inspection turns something up, the repair addendum is a priced line with the photo attached.Carried forward · the comps, the repair lines, the photos
You see which work turned into listings.Won listings tie back to the open house, the ad or the page that produced the appointment.Carried forward · where every win came from
One set of comps and costs runs every document you hand anyone.
Follow one job from the scope to the money. The scope you priced is the same one the client approves and your crew works from.
The scope arrives itemized.From a homeowner’s Design Studio session, an investor’s job on REConnect or your own walkthrough — every room, every line, every quantity.Carried forward · the scope and the photos
The proposal gives them Good, Better and Best.Every tier is built from real finishes, priced from your catalog and sent from your own address.Carried forward · the tier they choose
Over budget? They change materials, not your price.What comes back is a list of changes you accept or reject one at a time.Carried forward · the approved changes
Every quote sits on one board.Sent, viewed, negotiating, decided — and anything opened and never answered is flagged with a reason to call.Carried forward · the follow-up schedule
You see which work actually paid.Close rate and money won, split by where the job came from.Carried forward · what produced signed work
The scope you priced is the scope they approved.
Don’t take our word for it.
Hear it from them.
Real operators, real deals —
in their own words.
“The dumpster got me I never put one in or told it anything about a dumpster and then I’m going through the estimate and there it is. Same with some smaller stuff I probably wouldn’t have remembered until I was doing my numbers later. Pretty damn cool.”
How we flipped
this house.
Watch Jerryll flip houses… and hopefully not go broke doing it.
Windsor, CT·12 parts·Bought $71K, sold $255K
Now showing
A robotics scientist
who wholesales.who sells houses.who renovates houses.
My name is Jerryll Noorden. I have been flipping houses and wholesalingbuying, renovating and selling houses since 2016. Before that, I was a robotics scientist, building technology funded by NASA, the Office of Naval Research and DARPA.
I mention that background for one reason: REILink and Apex Vivus were approached as engineering problems, not as existing software with an AI feature added afterward. We start with the problem that needs to be solved, then build the technology around it.
When we looked at the two ways this industry builds software — a stack of separate tools, or one bundle of everything — we didn’t ask which one would make us the most money. We asked which one would give the people using it reliable results. Neither could, because neither takes responsibility for what happens between the tools. So we built a system that does.
We will never stand still.
We will always listen to our users. Apex Vivus will continue to evolve as the technology improves, and our job is to turn those advances into practical improvements for the people using it: better information, better decisions, less manual work and more ways to make the business perform.
Jerryll NoordenFounder, REILink & Apex Vivus
Everything connected tools do.
And what they can’t.
A real estate investor CRMA real estate CRM organizes contacts and follow-up. All-in-one real estate software brings more tools into the same account. And when a platform calls itself an operating system, the explanation often comes down to the same thing: its tools are connected.
But passing information between tools is only the beginning. The real value comes from what the system does with that information.
Apex Vivus works as one system from the first opportunity to the closing. Every step changes what happens next.
Change the repair budget, and it changes what you can offer. Change the offer, and it changes which buyers the deal works for. Those buyers’ numbers determine how far you can push your assignment fee.
When the deal closes, the outcome goes to work on the next one: which marketing brought in the seller, which offer was accepted, and which buyer actually purchased.
Here’s what that means in practice.
Connected toolsYou know which campaign brought in the lead.
Apex VivusYou know which campaign brought in a deal that closed — and how much profit it produced. That outcome feeds back into your marketing, so your next decision is based on what made money, rather than which campaign collected the most names.
Connected toolsYou have a buyer list and a way to send deals to it.
Apex VivusBuyer Match considers what buyers are looking for, what they have actually purchased, and whether this property works at their costs and return targets. What they buy helps shape who you see on the next deal.
Connected toolsYour property information and repair estimate are available when you calculate an offer.
Apex VivusThe repairs, comparable sales and buyer economics shape what you can offer the seller. Change the repair scope, and the offer changes. Change the price, and different buyers may qualify. MaxFee uses those buyers’ numbers to evaluate how much assignment fee the deal can support.
Connected toolsThe repair estimate sits on the deal so the underwriting can read it.
Apex VivusThe repairs, the comps and your assumptions run through every exit at once. Change the scope and it can change which exit wins.
Connected toolsYour holding costs and margins are saved for reuse.
Apex VivusThe same standards carry into the lender package, so the numbers a lender reads are the ones you underwrote with.
Connected toolsYou know which source a lead came from.
Apex VivusEach property you buy ties back to its source, so spend moves toward what produced purchases rather than the most leads.
Connected toolsThe comps sit on the record so a report can pull them in.
Apex VivusYour own adjustment factors run against every comp, so the price is your method, not an average of other people’s sales.
Connected toolsA repair estimate can be attached to the property.
Apex VivusThe improvements are priced from photos and fed back into the recommendation, so “as-is or fix it first” is two numbers.
Connected toolsThe closed listing is filed away.
Apex VivusApex Vivus keeps the adjustments and templates that won it, and ties the win back to what produced the appointment.
Connected toolsYour prices are stored so a quote can pull them in.
Apex VivusApex Vivus prices the scope a homeowner builds themselves, line by line, against your catalog as they build it.
Connected toolsThe client gets a quote, and you see whether they opened it.
Apex VivusThe quote goes back to them with your prices inside it. They swap finishes until it fits, and what comes back is a change list you approve.
Connected toolsThe finished job is filed and you move on.
Apex VivusThe signed contract ties back to what produced it — your site, a studio session or a REConnect bid — so effort moves to whichever one is paying.
AdSync: ad spend next to the profit from the deals those ads produced, and the keywords behind them.
You aren’t carrying numbers from one tool to another and figuring out the consequences yourself. Apex Vivus carries those changes through the dealdealdealjob.
That is what makes it a Real Estate Operating System: every part helps the next part make a better decision, and every completed dealdealdealjob helps inform the next one.
One intelligence reads all of it.
Meet Humphrey.
Humphrey is the AI in Apex Vivus. He works across the website, the CRM, the deal tools and the marketing, and tells you in plain words what the numbers mean and what to do next.
The whole system,
month to month.
No setup fee. No per-user fees. Cancel any time from inside your account.
EstiMate Mobile, the phone app, is $30 a month more on Power-Up.
Deal Radar is sold separately, per territory — one county or up to ten ZIP codes.
Real estate investing software,Real estate agent software,Contractor software,
workflow by workflow.
Find the ownerDeal Radar · sold separately, part of the same system4
- Deal Radar — owners ranked by how likely they are to sell below market value
- Nightly search — your territory, searched every night for what you set
- Skip tracing — once an owner qualifies, not on every record
- One system — every owner you work goes through the same CRM, estimates, buyers and results
Get the leadTraffic, pages and capture12
- AI Website Builder — a seller site, built for you
- PageForge™ — SEO location pages at scale
- Landing pages — built to convert, one per campaign
- SmartForms — capture routed by the seller’s situation
- Dynamic content — the page rewrites itself per source
- A/B testing — built in, block by block
- Heatmaps — built in, and they show you why
- Content Engine — social posts written from what’s moving in your pipeline
- Social media — posts written for Facebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit, published automatically where the platform allows
- Paid ads — Google PPC, Facebook, Instagram, Reddit
- Offline sources — direct mail, signs and cold calls, tracked
- Open House — lead capture at the door
Work the leadCRM and follow-up8
- AI-Powered CRM — every lead, message and follow-up on one record
- Lead Triage — the seller’s situation and urgency read on arrival
- AI Lead Scoring — leads ranked by how likely they are to close
- Messaging — a two-way unified inbox
- Automations — follow-up that fires on triggers
- Scheduler — sellers book themselves
- Conversation history — every word, kept on the deal
- Task routing — work lands on the right person
Underwrite the dealProperty, repairs and price6
- Property Intel — owner and property records
- EstiMate™ — the rehab priced from photographs
- Multi-Strategy Simulator — flip, rental or wholesale
- OfferAid — the offer, built backward from what buyers pay
- MaxFee™ — the ceiling on your assignment fee
- Deal Room — the whole deal on one screen
Close it and learnDisposition, contracts and feedback8
- Buyer Match — the buyers this house actually fits
- DispoAid — one-click disposition
- Deal Repository — listed where investors are looking
- REILink Network — off-market deal flow
- Contracts — generated, sent and signed
- True Attribution — ad spend traced to closed deals
- AdSync™ — what closed is fed back to the ads
- Humphrey — the AI working across all of it
Find the ownerDeal Radar · sold separately, part of the same system4
- Deal Radar — owners ranked by how likely they are to sell below market value
- Nightly search — your territory, searched every night for what you set
- Skip tracing — once an owner qualifies, not on every record
- One system — every owner you work goes through the same CRM, estimates, buyers and results
Get the dealEvery source, one pipeline12
- REILink Network — off-market deal flow from wholesalers
- AI Website Builder — a seller site, built for you
- PageForge™ — SEO location pages at scale
- Landing pages — built to convert, one per campaign
- SmartForms — capture routed by the seller’s situation
- Dynamic content — the page rewrites itself per source
- A/B testing — built in, block by block
- Heatmaps — built in, and they show you why
- Content Engine — social posts written from what’s moving in your pipeline
- Social media — posts written for Facebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit, published automatically where the platform allows
- Paid ads — Google PPC, Facebook, Instagram, Reddit
- Offline sources — direct mail, signs and cold calls, tracked
Work the leadCRM and follow-up8
- AI-Powered CRM — every source on one record
- Lead Triage — the seller’s situation and urgency read on arrival
- AI Lead Scoring — leads ranked by how likely they are to close
- Messaging — a two-way unified inbox
- Automations — follow-up that fires on triggers
- Scheduler — sellers book the walkthrough themselves
- Conversation history — every word, kept on the deal
- Task routing — work lands on the right person
Know the propertyRecords, comps and repairs8
- Property Intel — owner and property records
- Deal Room — the whole deal on one screen
- Comp math — ARV from the sales that actually closed
- EstiMate™ — the rehab priced from photographs
- AI Vision measurement — quantities from a photo, not a tape
- Photo attachments — the picture that justifies the line item
- Holding cost calc — mortgage, taxes, insurance and utilities
- Rehab assumptions — your standard framework, any market
Decide, fund and buyExits, capital and the offer13
- Deal Analyzer — flip, BRRRR and wholesale, side by side
- Live MAO calc — the ceiling moves as the scope builds
- Finish tier scenarios — the same deal at three finish levels
- Lender packet math — LTV, DSCR, ARV and the projected refinance
- Deal card — a one-page projection, ready to send
- Lender package — entity, portfolio, JV terms and projection
- JV / partner pitch — your story alongside the deal math
- Offer presentation — the arithmetic behind the number
- Proof of funds — attached to every offer by default
- Contracts — generated, sent and signed
- True Attribution — spend traced to the deals you bought
- AdSync™ — what closed is fed back to the ads
- Humphrey — the AI working across all of it
Get the sellerTraffic, pages and capture12
- AI Website Builder — an agent site, built for you
- Open House — lead capture at the door
- PageForge™ — SEO location pages at scale
- Landing pages — built to convert, one per campaign
- SmartForms — capture routed by the seller’s situation
- Dynamic content — the page rewrites itself per source
- A/B testing — built in, block by block
- Heatmaps — built in, and they show you why
- Content Engine — posts written to win listings
- Social media — posts written for Facebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit, published automatically where the platform allows
- Paid ads — Google PPC, Facebook, Instagram, Reddit
- Offline sources — direct mail, signs and cold calls, tracked
Work the leadCRM and follow-up8
- AI-Powered CRM — every inquiry on one record
- Lead Triage — the situation and urgency read on arrival
- AI Lead Scoring — leads ranked by how likely they are to close
- Messaging — a two-way unified inbox
- Automations — follow-up that fires on triggers
- Scheduler — sellers book the appointment themselves
- Conversation history — every word, kept on the listing
- Task routing — work lands on the right person
Price it and cost itComps, adjustments and repairs8
- CMA — comps, your adjustments, low, target and high
- CMA adjustment math — per square foot, per bedroom, lot premium
- Sale-potential analysis — a real range, not a guess
- BPO format — your license and methodology included
- EstiMate™ — improvements priced from photographs
- AI Vision measurement — quantities from a photo, not a tape
- Improvement cost ranges — applied to your recommendations
- Photo attachments — the picture that justifies the line item
Win it and representDocuments and feedback11
- Listing Presentation — cover, comps, improvements and close
- Seller Net Sheet — what they actually walk away with
- Buyer Offer — the same comps, from the other side
- Repair addendum — a priced line with the photo attached
- Client portal — shared by link, with comments
- Activity trail — opened, viewed, responded, signed
- Contracts — generated, sent and signed
- Funnel & Analytics — win rate and what went quiet
- True Attribution — spend traced to won listings
- AdSync™ — what closed is fed back to the ads
- Humphrey — the AI working across all of it
Get the jobYour site, the studio and the network12
- AI Website Builder — a contractor site, built for you
- Design Studio — homeowners design and price their own remodel
- REConnect™ Job Market — investor jobs that arrive already scoped
- PageForge™ — SEO location pages at scale
- Landing pages — built to convert, one per campaign
- SmartForms — capture routed by the kind of job
- Dynamic content — the page rewrites itself per source
- A/B testing — built in, block by block
- Heatmaps — built in, and they show you why
- Content Engine — posts written to book work
- Social media — posts written for Facebook, Instagram, TikTok, YouTube, LinkedIn, X and Reddit, published automatically where the platform allows
- Paid ads — Google PPC, Facebook, Instagram, Reddit
Work the leadCRM and follow-up8
- AI-Powered CRM — every inquiry on one record
- Lead Pipeline — studio sessions waiting on a number
- AI Lead Scoring — leads ranked by how likely they are to close
- Messaging — a two-way unified inbox
- Smart Follow-up — nudges sent from your own address
- Scheduler — clients book the walkthrough themselves
- Conversation history — every word, kept on the job
- Task routing — work lands on the right person
Price the workScope, catalog and tiers8
- EstiMate™ — the scope priced from photographs
- AI Vision measurement — linear and square feet from a photo
- Your catalog — your SKUs, your prices, your margins
- Finish tiers — lipstick, standard and luxury, priced per item
- Consumables — tape, caulk, screws and drop cloths, added on their own
- Permits — flagged by the scope, priced by ZIP code
- Dumpster loads — sized from how much demolition there is
- Photo attachments — the picture that justifies the line item
Win it, run it, learnProposals, contracts and feedback12
- Proposals — Good, Better and Best, each a real total
- Client Hub — they adjust the scope, you approve the change
- Change Orders — scope, cost or schedule moving mid-job
- Cash Offers — for the work you buy rather than bid
- Contracts — generated, sent and signed
- Invoices — billed against the scope you priced
- Job Sheet — the crew’s copy of the work order
- Pipeline board — sent, viewed, negotiating, decided
- Funnel & Analytics — close rate, value won and what went quiet
- True Attribution — ad spend traced to signed work
- AdSync™ — what closed is fed back to the ads
- Humphrey — the AI working across all of it
Choosing the best
real estate investing software.
Look beyond a single login. Compare how each platform handles the seller, the property, the repair budget, the offer and the buyer — and what you still have to carry between them.
CRM, specialized tools or all-in-one real estate software?
A CRM is the right starting point when the immediate problem is organizing contacts and follow-up. Specialized tools can add deeper property data, estimating or analysis. An all-in-one platform can reduce logins. Those labels alone do not tell you how far the workflow goes: compare what happens when a lead becomes an offer, a contract and a buyer-ready deal.
Apex Vivus combines the website and CRM with deal analysis, EstiMate, OfferAid, MaxFee and Buyer Match. The distinction is the shared property record and the way changes carry into the next decision. Compare the actual handoff on one property, rather than assuming that every platform in a category has the same capabilities.
What makes the best real estate investing software for your business?
Start with your strategy. A wholesaler needs seller follow-up, offers, assignment economics and cash buyers. A flipper needs a priced repair scope, holding costs and a realistic resale scenario. A rental investor needs financing and cash-flow assumptions. The best real estate investor software for your business should support the decisions you make repeatedly, with enough detail to check the numbers.
Ask for a demonstration using one property from intake to disposition. Change a repair line and watch what happens to the offer. Check whether buyer criteria affect the buyer shortlist. Confirm which tools are included in your plan, which services cost extra, how your team works in the system and how your data exports. Apex Vivus’s full lifecycle is the reason to put it on that shortlist.
One property.
The entire investment lifecycle.
Real estate investing software should carry the work from the first seller conversation to the closed deal. Apex Vivus connects lead generation, CRM, property analysis, repair estimating, offers, contracts and buyers around the same property.
Real estate investor CRM and seller follow-up
A seller inquiry is the beginning of a deal, not the end of a website conversion. Apex Vivus brings lead capture, conversations, appointments, tasks and follow-up into the same real estate investor CRM. SmartForms captures the seller’s situation, while lead triage and scoring help you decide what needs attention first. Your team can see the history before sending the next message, rather than treating every contact as a fresh conversation.
The website and CRM share the record with the deal tools. When a lead becomes a property you want to pursue, the address, seller information and conversation are already there. That is the practical difference between managing a contact and managing the work behind an acquisition.
Real estate deal analysis software and repair estimating
A promising lead still needs defensible numbers. Property Intelligence and Deal Room bring the property records, comps and deal history together. EstiMate builds an itemized repair estimate from walkthrough photographs at your rates, so the rehab budget has a scope behind it. The analysis can use the repair total alongside ARV, holding costs and your return assumptions.
For fix-and-flip investors, the question is what remains after buying, renovating, holding and selling. For rental and BRRRR investors, financing and cash flow matter too. The multi-strategy analysis compares exits from the same property assumptions. Change the scope or costs and reconsider the strategy without rebuilding the house in another spreadsheet.
Real estate wholesaling software: offers, fees and buyers
Wholesale real estate software needs to do more than move sellers through a pipeline. The offer must leave room for the buyer’s costs, return requirements and your assignment fee. OfferAid works backward from buyer economics to the seller offer. MaxFee tests assignment fee headroom against the buyers who fit, rather than selecting a round number because it feels reasonable.
Buyer Match connects the property to buyer criteria and purchase behavior. The Deal Repository and REILink Network support deal distribution, while disposition tools and contracts carry the transaction forward. The seller offer, repair scope, buyer price and fee remain connected, so your sales pitch does not depend on a different version of the numbers.
Real estate investor lead generation and websites
Apex Vivus’s website builder, landing pages and SmartForms turn inbound interest into seller records your team can work. Built-in testing and heatmaps help you understand what visitors do before they inquire. Your website becomes the front door to the same workflow used for follow-up, underwriting and offers.
For outbound prospecting, Deal Radar searches the territory and prioritizes owners for outreach. It is sold separately — it is not included in an Apex Vivus plan — but it runs on the same system. Inbound marketing and outbound opportunity generation serve different jobs, and both feed the same acquisition process instead of creating another disconnected list.
From marketing attribution to the next investment
The best software for real estate investors should help answer a business question: which work produced an actual deal? Lead counts alone do not tell you whether a campaign paid. True Attribution ties closed deals to their sources, and AdSync brings that outcome back into the marketing workflow.
Humphrey works across the website, CRM and deal tools to explain the information in context. The value of one real estate investment platform is continuity: the seller’s story reaches underwriting, the repair estimate reaches the offer, the buyer economics reach the fee, and the closing reaches marketing. Each stage starts with information the business already has.
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FAQ.
What is real estate investing software?
Real estate investing software helps investors find opportunities, manage seller leads, analyze properties and move deals toward closing. Depending on the platform, it can include a CRM, property data, comps, repair estimating, offer tools, contracts and buyer management. Apex Vivus connects these stages on one shared deal record.
What is the best software for real estate investors?
The best software depends on your investment strategy and workflow. Compare lead follow-up, property analysis, repair estimating, offers, buyer tools, attribution and total cost. Apex Vivus is built for investors and wholesalers who want those stages to work together across the full deal lifecycle.
What software do real estate wholesalers use?
Wholesalers use software for prospecting, seller lead management, follow-up, comps, repair budgets, offers, contracts and disposition. Apex Vivus brings those jobs together: its CRM works the seller lead, EstiMate prices repairs, OfferAid builds the offer, MaxFee evaluates assignment fees and Buyer Match identifies buyers who fit. Deal Radar is a separately sold prospecting service that runs on the same system.
How is real estate investor CRM different from investing software?
A real estate investor CRM primarily organizes contacts, conversations, tasks and follow-up. Real estate investing software can also support the property decisions behind the transaction: comps, ARV, repair costs, financing, offers and buyers. Apex Vivus includes the CRM and connects it with the deal tools.
Does Apex Vivus include real estate deal analysis and fix-and-flip software?
Yes. Property Intelligence, comps, EstiMate and the multi-strategy analysis support evaluating properties and comparing exits. Investors can work with repair budgets, holding costs, offer limits and lender-package calculations using the same property assumptions.
Can Apex Vivus help wholesalers find cash buyers?
Buyer Match identifies buyers whose criteria and purchase behavior fit the property. The REILink Network and Deal Repository also support distributing deals to investors. Buyer matching supports disposition; it does not guarantee that a buyer will purchase a particular deal.
Does Apex Vivus include a website and lead generation tools?
Apex Vivus includes website building, landing pages, SmartForms, CRM follow-up and marketing attribution. Deal Radar adds outbound opportunity generation; it is sold separately per territory and works on the same shared deal record. Tool availability depends on the selected plan.
Why does Apex Vivus call itself a Real Estate Operating System?
Because its website, CRM, property data, repair estimates, offers, contracts, buyer tools and marketing work around one shared record. The goal is to carry the deal through the entire lifecycle, with each stage using what the previous stage already learned.
How is Apex Vivus different from an all-in-one platform?
An all-in-one puts every tool in one place. In Apex Vivus every tool works from the same record, so what one part learns is already there when the next part starts. Closed deals also feed back into the marketing, the offers and the buyer matching, so the next deal starts from what the last one taught it.
Do I have to use every tool?
No. You can use any tool on its own. Use them together and Apex Vivus starts the next piece of work for you.
What is the difference between REILink and Apex Vivus?
REILink is the network and the deal tools — the Repository, EstiMate, OfferAid, MaxFee and the rest. Apex Vivus is your website, your CRM and your marketing system, with Humphrey working across all of it. Apex Vivus Power-Up includes REILink Growth and EstiMate Desktop, so you get both in one plan.
Who is Humphrey?
Humphrey is the AI in the platform. He scores the leads that come through your website, explains MaxFee’s answer in plain English, gives you the bottom line on a deal in the Calculizer and knows the EstiMate project you have open. In the Calculizer he has his own switch, and none of the math depends on him.
Humphrey is the AI in the platform. He scores the leads that come through your website and knows the EstiMate project you have open, so his answers are about the house in front of you.
Humphrey is the AI in the platform. He scores the leads that come through your website, walks homeowners through designing their remodel in Design Studio, and knows the EstiMate project you have open, so his answers are about the job in front of you.
I already have a website and a CRM. What happens to them?
Your website stays live and untouched until you decide to switch. You build the Apex Vivus site on a temporary address first and point your domain at it when you are ready. The leads in your current CRM come across with a CSV export — names, numbers, notes and status.
Do I need to be technical?
No. Sites are built from conversion templates and edited visually, and the AI page builder writes and lays out pages from a description. There is nothing to install and no code to touch.
What does Apex Vivus cost?
Apex Vivus Core is $97 a month and Apex Vivus Power-Up is $147 a month. Both are month to month, with no setup fee and no per-user fees. You can also start free on REILink.
Can I take my data with me if I leave?
Yes. Your deals, contacts and buyer lists export whenever you want as a standard CSV.
Yes. Your jobs and contacts export whenever you want as a standard CSV.
Yes. Your deals and contacts export whenever you want as a standard CSV.
Your next deal
should not start from zero.Stop underwriting
the same house three times.Stop defending numbers
you can’t show the math behind.Stop quoting jobs
nobody was going to buy.
Everything Apex Vivus learns from this deal goes to work on the next one.
Your deals land in one place, and one set of numbers runs every exit.
One set of comps, adjustments and costs runs the CMA, the presentation, the net sheet and the offer.
By the time the job reaches you, the scope is built and the number is agreed. All that’s left is your price on it.
Month to month · No setup fee · No per-user fees