By the time a lead reaches you, they've already designed the project, picked their finishes, and indicated they're comfortable with your numbers.
45-minute drive (back and forth). 2-hour estimate. 6-hour bid prep. Homeowner had a $12k budget for a $40k job. You knew at minute six.
Trying to sell a $40K dream kitchen by showing a tile sample, and a tiny 1-inch colored squares on tiny pieces of cut-out paper, while waving and pointing at a wall, is like trying to sell a $40K car by showing a tire, a can of spray paint, while making engine sounds with your lips. Ridiculous.
Stop making things harder and start scoring more gigs autonomously.
Prospects land on your website — or you email them a link — where they upload a picture of their current room and design the remodel themselves: they pick their finishes and price the job using your pricing. All while you sleep.
A homeowner adds a photo of the room — no measuring, no forms, no waiting on you. Humphrey, their AI copilot, analyzes the photo and learns what their vision is.
Their space today
Humphrey guides them through materials and finishes — cabinets, countertops, tile, hardware. Real materials, chosen in a few taps until it feels like theirs.
The same room, remodeled with their exact choices — the moment they stop shopping and start picturing it done.
Their dream space
Every choice becomes a line item on your numbers. They reach out already sold, and ready to book.
The whole project becomes an itemized cost of work — everything included, from permits, dumpsters, and consumables down to the paint, tape, screws, and caulking.
Over budget? They swap finishes — your rate never comes up.
No more burning Saturdays on houses not knowing if you’ll land the gig.
One website. Two ways in.
One click drops them into your Design Studio. They design the room, see firm pricing, and arrive pre-sold — no login, no friction. This is the path most homeowners take.
Whole-house builds, multi-room jobs, or homeowners who’d rather talk first route to a quick brief instead — so you never lose the big ones either.
The same embedded Design Studio that lives on your Apex site. Open it, design a kitchen, watch the price move — exactly what a homeowner does at 9pm on their couch.
The same studio your homeowners will use. Click below to open it in a full window.
Open the studioToday a homeowner lands on your site, hunts for a price that isn’t there, and assumes “out of my range.” If they fill out the form at all, it’s name, email, and “message” — then nothing. The hottest second of intent sits in your inbox decaying while you’re up on a roof, and by the time you call back, someone already closed it.
Your website doesn’t lose jobs.
It just doesn’t help win them.
That’s the gap APEX closes. Everything you just watched isn’t a separate tool you send people off to — it is your website: the room where the homeowner makes the decision, on your own domain, before they ever call you.
Most contractor websites stop at the form. APEX doesn't. Underneath every page you've seen so far are two screens doing the actual work of moving a stranger from "browsing" to "ready to sign." One is what your homeowner sees while they're sitting on their couch at 9pm. The other is what you see the next morning. Click into either — the entire workflow is built around the handoff between them.
One product. Two faces of the same brain. The Studio is the homeowner-facing experience that turns a curious visitor into a sold buyer. EstiMate is the contractor-facing engine that turns their design into a real, priced, ready-to-send quote — automatically.
The user-facing side of EstiMate. A homeowner builds their own scope of work — and falls in love with it.
They no longer fight your prices.
They fight their own budget.
Your AI-powered rehab calculator — and the brain that translates every Studio project into a finished quote.
The quote is done
before you open the email.
Both the Studio and EstiMate come bundled with Apex Pro at no additional cost. One subscription, the whole pipeline — site, intake, scope, quote, send.
I’ve used a lot of real estate software over the years—CRMs, website builders, marketing platforms, estimating tools—you name it. Normally I’m asking questions within five minutes because I can already see where the limitations are. This time I just sat there thinking, “How the hell is that even possible?” What impressed me the most wasn’t the number of features, it was how everything connects together. Nothing feels bolted on or stitched together from separate tools — it feels like the software is thinking several steps ahead instead of making you jump between ten different apps. I genuinely think this is one of the most impressive pieces of real estate software I’ve ever used.
Usually I’d do 2–3 rounds of revisions before even getting a yes. This one was basically decided before I walked in. Homeowner had already picked finishes, knew what range they were in. I just had to confirm the scope and sign.
Let's be honest about what you're actually buying.
You want:
That's what APEX actually gives you.
APEX puts a Design Studio on your website where homeowners pick their finishes and see real pricing built from your catalog before they ever call. Price-shoppers and tire-kickers self-select out, so the leads that reach you are already scoped, priced, and comfortable with your numbers.
The homeowner builds their own scope in the Design Studio — room, finishes, materials, and tier — and every choice feeds EstiMate, the pricing engine, which assembles an itemized quote from your SKUs, your tier prices, and your margins. They see a real number, not a guess.
Always your own. EstiMate prices every line item from your catalog, your SKUs, your tier prices, and your margins — never regional averages or database guesses. The number the homeowner sees is the number you would have written yourself.
Your site lives on APEX — design, hosting, and the Design Studio in one place — so the homeowner designs on your own domain and the lead lands in your inbox. It’s built to be your website, not a bolt-on tool.
There are two ways in. Standard jobs run through the Design Studio; whole-home builds, multi-room projects, or homeowners who’d rather talk first route to a quick brief instead — so you never lose the big ones.
No. Angi and HomeAdvisor sell the same name and number to several contractors who race to the bottom on price. APEX changes the lead itself: instead of a name, you get a designed, priced project the homeowner already reviewed. You verify the scope — you don’t sell.
The Design Studio and EstiMate are included in the Apex Pro subscription at no additional cost — one subscription covers the whole pipeline: site, intake, scope, quote, and send.
Upload photos of any kitchen, bath, or remodel on your desk right now. See the itemized scope and three firm tiers in under sixty seconds. If it doesn't feel like cheating, walk away.
Included in Apex Pro. No card to test. No “schedule a call” gate.
